In a digital era where the average mobile user is bombarded with ads, a fresh wave of innovation led by CarambolaAI promises to change the game of mobile advertising. Through a meticulously conducted study, CarambolaAI has thrown the spotlight on the power of contextual social units, proving them to be far more engaging than the traditional ad banners that many of us love to hate. [Read more…]
Ezoic’s New Enterprise Program Revolutionizes Publishing
Ezoic, the trailblazer in technology-driven platforms for digital creators, has just unveiled its latest masterpiece—the Enterprise program. Designed specifically for the crème de la crème of digital publishers and video maestros, this program is set to redefine the standards of digital content creation, SEO mastery, audience engagement, monetization, and video innovation. [Read more…]
MediaGo and GeoEdge Strengthen Partnership to Enhance Malvertising Protection and Ensure User Safety
MediaGo, under the giant wing of Baidu Global Business Unit, and GeoEdge, the herald of ad security, have announced an expansion of their partnership. This collaboration promises to usher in a new era of malvertising protection, aiming to create a safer, more secure internet for users and advertisers alike. [Read more…]
Miami-Based Startup Secures $10M to Revolutionize How Brands Boost Ad Profits: Discover Prescient AI’s Secret Sauce
In a landmark move that has the digital marketing world buzzing, Miami’s very own Prescient AI has just secured a whopping $10 million in Series A funding, heralding a new era for omnichannel brands eager to optimize their ad spend and turbocharge revenue. The company, known for its groundbreaking AI-powered media measurement and optimization tools, has seen an eye-popping 30x revenue growth in 2023 alone, attracting the attention and confidence of major investors like Headline and CEAS Investments. [Read more…]
New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses
In a recent development, Andrew Ferguson and Melissa Holyoak have been confirmed as the latest members of the Federal Trade Commission (FTC), setting the stage for potential shifts in digital advertising regulations. As the spotlight intensifies on FTC priorities, nationwide small business coalition Internet for Growth is calling on the newly appointed commissioners to prioritize the protection of digital advertising for small enterprises. [Read more…]
ClickTech Unveils Adzooma V4, the Game-Changing Platform You Need to Know About
ClickTech, a renowned provider of AdTech software solutions, is shaking up the digital marketing landscape with the release of Adzooma V4—an upgraded version of its acclaimed online marketing platform. Designed to empower businesses of all sizes, Adzooma V4 promises to revolutionize the way companies manage their paid advertising campaigns across leading platforms like Google, Microsoft, and Facebook Ads. [Read more…]
AdTheorent Unveils Point™, Revolutionizing Ad Targeting with Machine Learning
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH) has launched Point™, a groundbreaking suite of machine learning-powered geo-intelligence solutions. With a focus on driving real-world visitation performance for advertisers, Point™ represents a significant leap forward in harnessing the potential of location-based data to deliver measurable results. [Read more…]
Adspace Unveils Game-Changing Strategies to Dominate Ecommerce
Adspace has pulled back the curtain on its revolutionary suite of digital marketing services, poised to redefine the very essence of ecommerce advertising. Positioned not merely as a service provider but as an avant-garde force driving the convergence of technology and commerce, Adspace’s unveiling promises a seismic shift in the industry landscape. [Read more…]
Revolutionizing Radio Advertising: Futuri Unveils TopLine Integration of SpotOn AI, Transforming Client Interactions
In a bold move set to redefine the landscape of broadcast advertising, Futuri, a leading provider of AI-driven broadcast solutions, has announced a groundbreaking integration within its sales intelligence platform, TopLine. The introduction of SpotOn Spec Spots marks a pivotal moment in the industry, promising to revolutionize client interactions and streamline the sales cycle. [Read more…]
Consumers’ Bold Choice: 8 in 10 Prefer More Ads Over Paying for Digital Content and Services! Unveiling the Surprising Trends in a New IAB Study
In a groundbreaking revelation, the Interactive Advertising Bureau (IAB) has unveiled its first-ever comprehensive Consumer Privacy Study, delving deep into the psyche of consumers and their evolving relationship with digital advertising. Brace yourselves for a wild ride through the intricacies of consumer preferences, the value they place on the ad-supported internet, and the surprising revelations about data privacy laws. [Read more…]
Baidu’s MediaGo Joins Forces with Amazon Publisher Services for a Digital Advertising Revolution
Baidu Global MediaGo, the cutting-edge intelligent advertising platform, has just announced a groundbreaking collaboration with Amazon Publisher Services (APS). The integration of MediaGo with APS’s Transparent Ad Marketplace (TAM) is set to redefine the landscape of digital advertising, opening up new avenues for publishers and advertisers alike. [Read more…]
Intellimize Unleashes AI Magic for Instant High-Converting Landing Pages
In a game-changing move for marketers, Intellimize, the forefront player in AI experience optimization, is set to revolutionize the digital landscape with its groundbreaking feature—AI Landing Pages. This latest innovation takes personalization to unprecedented heights, allowing marketers to craft highly converting landing pages in mere seconds using the power of generative AI. [Read more…]
Revolutionizing Affiliate Marketing: Rakuten Unleashes AI-Powered Partnership Discovery for Explosive Revenue Boosts
Rakuten Advertising, the global powerhouse in affiliate marketing, announced the launch of Partnership Discovery at Affiliate Summit West 2024 in Las Vegas. This cutting-edge artificial intelligence tool is set to transform the landscape by connecting advertisers with the most effective publisher partners, propelling audience engagement and boosting revenue like never before. [Read more…]
AdTheorent Revolutionizes Digital Advertising with Adelaide Partnership
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a pioneer in machine learning, joins forces with Adelaide, the leader in attention-based media quality measurement. This dynamic partnership introduces a new era of campaign optimization and measurement, utilizing Adelaide’s attention-based metrics to drive measurable value for programmatic advertisers. [Read more…]
Revolutionizing Marketing: TransPerfect and Knak Unveil Game-Changing GlobalLink Integration for Seamless Multilingual Campaigns
TransPerfect, the world’s foremost provider of language and technology solutions, has announced an integration of its GlobalLink translation management technology into Knak, the pioneering no-code campaign creation platform designed for enterprise marketing teams. [Read more…]
Revolutionizing Online Ads: MediaGo and The Media Trust Unite to Transform The Digital Experience
MediaGo, the innovative deep learning-based intelligent advertising platform, has announced an expansion of its collaboration with The Media Trust (TMT), a global authority in digital trust and safety for online advertising. Brace yourselves for a safer, cleaner, and more enjoyable digital journey as this partnership aims to elevate the quality of advertisements, safeguard publishers, and deliver secure consumer experiences. [Read more…]
MediaGo and Voluum Join Forces: Unleashing the Power of Deep Learning for Advertisers
MediaGo, the intelligent advertising platform backed by Baidu Global, has teamed up with Voluum, a leading advertising tracking and optimization platform. This partnership is set to revolutionize the advertising game, offering users the latest in deep learning technology for unparalleled campaign management and optimization. [Read more…]
Media.Monks Unleashes Monks.Flow, the Game-Changing AI Suite at CES 2024
In a groundbreaking move, Media.Monks, the first-ever AI Agency of the Year as recognized by Adweek, has taken the stage at CES 2024 to introduce its latest innovation – Monks.Flow, a cutting-edge AI-centric professional managed service. This new offering is set to transform the landscape of marketing and advertising, revolutionizing how humans and machines collaborate in the digital realm. [Read more…]
Revolutionizing Advertising: AdTheorent Drops Bombshell Insights on Programmatic Trends
AdTheorent has pulled back the curtain on the current landscape of the open-web programmatic advertising industry. Partnering with Advertiser Perceptions, the results from their joint study have unveiled key insights that are shaking up the advertising world. [Read more…]
Marketing Mavericks Unveil Paradigm-Shifting Insights: Women’s Sports Fandom Redefines Advertiser Playbooks
In a groundbreaking revelation that could reshape the marketing landscape, Rain the Growth Agency, a trailblazing independent performance advertising agency led by women, has unveiled riveting insights into the evolving landscape of women’s sports viewership. The agency’s latest research, conducted through their innovative MindReader™ tool, delves deep into the habits and preferences of fans of women’s sports (FOWS), promising a goldmine of opportunities for brand marketers seeking to connect with this burgeoning and affluent audience. [Read more…]
Revolutionizing TV Advertising: Waymark and DanAds Join Forces for Instant, AI-Generated Ad Magic
Waymark, the trailblazing AI video creation tech company, and DanAds, the self-serve adtech powerhouse, have teamed up to automate the entire TV advertising journey. This dynamic partnership introduces a fully automated, white-labeled self-serve advertising infrastructure, bringing together Waymark’s comprehensive AI-generated creative production and DanAds’ cutting-edge self-serve advertising automation technology. [Read more…]
Unleashing the Power of Quora Ads
Quora, the renowned global Q&A platform, is shining a spotlight on a revolutionary advertising opportunity for forward-thinking advertisers and agencies – Quora Ads. The platform, celebrated for its audience’s unparalleled high intent, unveils a previously untapped realm for brands eager to connect with proactive, solution-seeking users. [Read more…]
Google Tops List as Most Preferred Ad Platform in Asia Pacific
In a recent revelation by Kantar, Google has once again secured its position as the consumers’ most favored advertising platform in the Asia Pacific region, maintaining its top rank from the previous year. The findings are part of the Kantar Media Reactions 2023 report, which highlights that the majority of consumers view ads on Google as relevant and useful, with only a few having a negative perception. Interestingly, Google also holds the second spot among marketers in the Asia Pacific, with YouTube leading the charts among this group. [Read more…]
Google to Require Advertiser Verification
Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity. [Read more…]
Chitika Online Advertising Network Has Shut Down
Chitika, the online advertising network that, at one time, was an alternative to Google Adsense for publishers such as myself, has shut down, effective immediately. In an email sent to publishers late last night (April 17, 2019), Chitika informed all of their publishers that they are “shutting down effective immediately”. [Read more…]
Genius Marketing or Just a Waste and a Fake Facebook Ad?
There is an ad floating around social media that everyone seems to be talking about. Here’s an image of the ad:
Facebook Ad Targeting Fail by Groupon
Today, here in North Texas, it is a balmy 68 degrees. I realize that it’s much colder up north, and that you probably would need a ski mask or face mask when going outside for a considerable amount of time. However, here in Texas, while we have had some cold mornings, Texans just don’t wear face masks unless you’re going to do something illegal. [Read more…]
How to Opt Out of LinkedIn Internal Promotional Emails
I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there. Here’s how to opt out of that. [Read more…]
When Ad Targeting Goes Wrong
There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed. [Read more…]
Adnimation Ad Network Uses Animated Ads, Claims Higher CTR
Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. First, a little bit about what Adnimation is, and how it works. [Read more…]
Google AdWords Ad or Extended Knowledge Graph Card Showing Up in Google Search Results
Just recently, Joe Hall spotted a Google search result that, according to him, looks weird. It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. And Google appears to be testing this new ad format. But according to Mark Traphagen, it’s actually a version of the knowledge graph card that Google is testing.
Take a look at the search for “who is lookup” in Google.
Note that whois is misspelled in the search query: [Read more…]
Why QR Codes are Important for Websites?
Why are QR Codes important for websites? Why should your website have a QR Code? QR codes help make your websites mobile aware. With smart phones taking over online operations, it is imperative that you make your site as user friendly or mobile friendly as possible. QR codes in websites will let your mobile instantly access websites without encountering the cumbersome process of entering the URL in the tiny mobile web browser. [Read more…]
Overstock.com Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
According to reports, The Oakland-Alameda Coliseum Authority announced a deal to rename the home stadium of the Raiders and A’s as Overstock.com Coliseum. The agreement with the Internet retailer will run for six years at a cost of $7.2 million. But did you know that this deal also will include text links, which will ultimately help Overstock.com’s organic search engine rankings in Google? [Read more…]
Chitika Settles with FTC Over Behavioral Ad Targeting
Chitika has reached a settlement with the FTC (Federal Trade Commission) over online advertising. The complaint by the FTC was about behavioral ad targeting. Individuals could opt out of Chitika’s behavioral ad targeting. Apparently Chitika had mistakenly set the opt out to 10 days rather than 10 years. [Read more…]
Top 10 People Who Influence What Americans Buy
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.” [Read more…]
WebVisible Contest to Award Free Local Online Advertising to Small Businesses
WebVisible has recently launched a nationwide contest and a new original Web video series – both calling attention to the still-vast divide that separates consumers looking for local products or services and the very businesses they’re seeking. [Read more…]
Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010
VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). [Read more…]
Ingenio Survey Shows Growing Opportunities for Mobile Advertising
According to the results of a new survey conducted online within the USA by Harris Interactive on behalf of Ingenio, more than four out of five of those surveyed currently own a mobile phone compared to only about 7 in 10 that own “land lines” or home phones. Research conducted by Harris Interactive suggests that a “dominant advertising model” that caters to this growing demographic of cell phone users is emerging. [Read more…]
Text Ads Coming to a Radio Near You
Yes, you’ve read the title of this post right. It looks to me like text ads are coming to a radio (most likely your car radio), sooner than you might think. In fact, I’ve spotted a text ad today on my own car radio while driving down the road. [Read more…]
MediaTrust Launches Next Generation of Advario Contextual Ad Targeting Platform
MediaTrust has just announced the next generation of their Advario online ad platform–it is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns. This provides real-time, relevant and “intelligent display”, as well as in-text advertising that delivers higher-performing ads. [Read more…]