Baidu Global MediaGo, the cutting-edge intelligent advertising platform, has just announced a groundbreaking collaboration with Amazon Publisher Services (APS). The integration of MediaGo with APS’s Transparent Ad Marketplace (TAM) is set to redefine the landscape of digital advertising, opening up new avenues for publishers and advertisers alike. [Read more…]
Intellimize Unleashes AI Magic for Instant High-Converting Landing Pages
In a game-changing move for marketers, Intellimize, the forefront player in AI experience optimization, is set to revolutionize the digital landscape with its groundbreaking feature—AI Landing Pages. This latest innovation takes personalization to unprecedented heights, allowing marketers to craft highly converting landing pages in mere seconds using the power of generative AI. [Read more…]
Revolutionizing Affiliate Marketing: Rakuten Unleashes AI-Powered Partnership Discovery for Explosive Revenue Boosts
Rakuten Advertising, the global powerhouse in affiliate marketing, announced the launch of Partnership Discovery at Affiliate Summit West 2024 in Las Vegas. This cutting-edge artificial intelligence tool is set to transform the landscape by connecting advertisers with the most effective publisher partners, propelling audience engagement and boosting revenue like never before. [Read more…]
AdTheorent Revolutionizes Digital Advertising with Adelaide Partnership
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a pioneer in machine learning, joins forces with Adelaide, the leader in attention-based media quality measurement. This dynamic partnership introduces a new era of campaign optimization and measurement, utilizing Adelaide’s attention-based metrics to drive measurable value for programmatic advertisers. [Read more…]
Revolutionizing Marketing: TransPerfect and Knak Unveil Game-Changing GlobalLink Integration for Seamless Multilingual Campaigns
TransPerfect, the world’s foremost provider of language and technology solutions, has announced an integration of its GlobalLink translation management technology into Knak, the pioneering no-code campaign creation platform designed for enterprise marketing teams. [Read more…]
Revolutionizing Online Ads: MediaGo and The Media Trust Unite to Transform The Digital Experience
MediaGo, the innovative deep learning-based intelligent advertising platform, has announced an expansion of its collaboration with The Media Trust (TMT), a global authority in digital trust and safety for online advertising. Brace yourselves for a safer, cleaner, and more enjoyable digital journey as this partnership aims to elevate the quality of advertisements, safeguard publishers, and deliver secure consumer experiences. [Read more…]
MediaGo and Voluum Join Forces: Unleashing the Power of Deep Learning for Advertisers
MediaGo, the intelligent advertising platform backed by Baidu Global, has teamed up with Voluum, a leading advertising tracking and optimization platform. This partnership is set to revolutionize the advertising game, offering users the latest in deep learning technology for unparalleled campaign management and optimization. [Read more…]
Media.Monks Unleashes Monks.Flow, the Game-Changing AI Suite at CES 2024
In a groundbreaking move, Media.Monks, the first-ever AI Agency of the Year as recognized by Adweek, has taken the stage at CES 2024 to introduce its latest innovation – Monks.Flow, a cutting-edge AI-centric professional managed service. This new offering is set to transform the landscape of marketing and advertising, revolutionizing how humans and machines collaborate in the digital realm. [Read more…]
Revolutionizing Advertising: AdTheorent Drops Bombshell Insights on Programmatic Trends
AdTheorent has pulled back the curtain on the current landscape of the open-web programmatic advertising industry. Partnering with Advertiser Perceptions, the results from their joint study have unveiled key insights that are shaking up the advertising world. [Read more…]
Marketing Mavericks Unveil Paradigm-Shifting Insights: Women’s Sports Fandom Redefines Advertiser Playbooks
In a groundbreaking revelation that could reshape the marketing landscape, Rain the Growth Agency, a trailblazing independent performance advertising agency led by women, has unveiled riveting insights into the evolving landscape of women’s sports viewership. The agency’s latest research, conducted through their innovative MindReader™ tool, delves deep into the habits and preferences of fans of women’s sports (FOWS), promising a goldmine of opportunities for brand marketers seeking to connect with this burgeoning and affluent audience. [Read more…]
Revolutionizing TV Advertising: Waymark and DanAds Join Forces for Instant, AI-Generated Ad Magic
Waymark, the trailblazing AI video creation tech company, and DanAds, the self-serve adtech powerhouse, have teamed up to automate the entire TV advertising journey. This dynamic partnership introduces a fully automated, white-labeled self-serve advertising infrastructure, bringing together Waymark’s comprehensive AI-generated creative production and DanAds’ cutting-edge self-serve advertising automation technology. [Read more…]
Unleashing the Power of Quora Ads
Quora, the renowned global Q&A platform, is shining a spotlight on a revolutionary advertising opportunity for forward-thinking advertisers and agencies – Quora Ads. The platform, celebrated for its audience’s unparalleled high intent, unveils a previously untapped realm for brands eager to connect with proactive, solution-seeking users. [Read more…]
Google Tops List as Most Preferred Ad Platform in Asia Pacific
In a recent revelation by Kantar, Google has once again secured its position as the consumers’ most favored advertising platform in the Asia Pacific region, maintaining its top rank from the previous year. The findings are part of the Kantar Media Reactions 2023 report, which highlights that the majority of consumers view ads on Google as relevant and useful, with only a few having a negative perception. Interestingly, Google also holds the second spot among marketers in the Asia Pacific, with YouTube leading the charts among this group. [Read more…]
Google to Require Advertiser Verification
Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity. [Read more…]
Chitika Online Advertising Network Has Shut Down
Chitika, the online advertising network that, at one time, was an alternative to Google Adsense for publishers such as myself, has shut down, effective immediately. In an email sent to publishers late last night (April 17, 2019), Chitika informed all of their publishers that they are “shutting down effective immediately”. [Read more…]
Genius Marketing or Just a Waste and a Fake Facebook Ad?
There is an ad floating around social media that everyone seems to be talking about. Here’s an image of the ad:
Facebook Ad Targeting Fail by Groupon
Today, here in North Texas, it is a balmy 68 degrees. I realize that it’s much colder up north, and that you probably would need a ski mask or face mask when going outside for a considerable amount of time. However, here in Texas, while we have had some cold mornings, Texans just don’t wear face masks unless you’re going to do something illegal. [Read more…]
How to Opt Out of LinkedIn Internal Promotional Emails
I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there. Here’s how to opt out of that. [Read more…]
When Ad Targeting Goes Wrong
There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed. [Read more…]
Adnimation Ad Network Uses Animated Ads, Claims Higher CTR
Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. First, a little bit about what Adnimation is, and how it works. [Read more…]