Brands have spent years studying search queries to learn what consumers want. Search data has become a foundation for SEO (Search Engine Optimization), paid advertising, content strategy, and product development. Yet new research from Brandwatch suggests that search data tells only part of the story.
Tencent’s Spring 2026 Weixin Brand Protection Report makes one point clear. Intellectual property enforcement has moved past the old “report it, wait, remove it” model. [Read more…]
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Strong brands aren’t built from one great post or one standout campaign—they’re built from the steady experience people have with you over time. The most recognizable brands feel familiar in every setting, whether someone reads a headline, watches a quick video, or interacts with a product page. That familiarity doesn’t happen by accident; it’s shaped by the choices a brand makes about how it speaks, looks, and shows up across platforms. [Read more…]
Personal branding isn’t just for influencers or executives with polished headshots. Every person with a name has a personal brand. Whether you’ve built it intentionally or not, search engines and AI platforms are already defining who you are to others. Type your name into Google or ask ChatGPT about yourself, and something shows up. That’s your personal brand, and ignoring it doesn’t make it go away.
Small business owners don’t need another webinar. They need a win. That’s the idea behind Brand Camp, a one-day workshop that skips the fluff and gets to work. Built for lean teams and overloaded founders, it’s everything you wish your marketing strategy was: clear, confident, and built with results in mind. [Read more…]
Choosing a brand name is one of the most important early decisions you’ll make—and when that brand includes a double character, such as “tt,” “mm,” or “ll” at the junction between two words, things get tricky fast. Think SmartThings, WattTime, AmazingGrass or even GreenNutrition—they all have one thing in common: a double letter right where the two words meet.
Double letters can work in your favor—they can create a strong visual identity and help with phonetic memorability—but only if you handle them strategically, especially when choosing a domain name. [Read more…]