In a groundbreaking move, Social Standards, renowned for its expertise in transforming intricate social data into actionable consumer insights, has unveiled its innovative solution, Brand Maps. Collaboratively developed with industry experts from consumer goods, private equity, and investment banking sectors, Brand Maps introduces a distinctive proposition for businesses seeking to identify and assess consumer brands.
Retail’s fierce competition often commences on social media platforms long before the products hit store shelves. Jordan Breslauer, Head of Product for Social Standards, emphasized this point, stating, “Traditional data sources frequently fail to keep pace with the rapid rise of new brands, not to mention their associated audiences and trends driving their growth. Brand Maps effectively bridges this critical gap, offering timely insights into brand progression and consumer interest, all drawn from authentic consumer conversations on a large scale.”
Empowered by the wealth of consumer dialogues across social platforms, Brand Maps emerges as a beacon for identifying fast-growing brands and creating comprehensive profiles of their followers. By offering accurate and up-to-date metrics for consumer interest and market momentum, it equips marketers with the tools to readily spot threats to market share. Investment professionals can leverage Brand Maps to streamline deal sourcing and due diligence, thereby establishing a data-driven standard for the evaluation, funding, and acquisition of consumer brands.
Brand Maps has already made its mark by securing adoption among leaders in consumer marketing and investment, thanks to its distinctive features and capabilities:
Global Brand Profiles: This syndicated SaaS tool covers more than 25,000 brands across eight market sectors, cleverly translating intricate social data into actionable metrics, akin to UPC codes and purchase panels.
Data Structuring & Analysis: Advanced AI and linguistic expertise guarantee that social data is structured, precise, and meaningful. The tool delivers pivotal size and growth rate metrics, offering marketers a crystal-clear view of consumer interest.
Growth Potential Matrix: The tool employs a proprietary framework to categorize brands into four distinct quadrants: Leaders, Challengers, Sideliners, and Decliners. Updated monthly, it provides dynamic insights into brand trajectories and sector movements.
Integrated Audience Insights: This feature offers a treasure trove of demographic, geographic, and behavioral insights, which prove invaluable when paired with strategic consultation.
Alicia Sontag, Partner at Prelude Growth Partners, expressed her enthusiasm for Social Standards, stating, “Social Standards provides unparalleled insights into brands, products, trends, and influencers. Our partnership with Social Standards at Prelude Growth is invaluable as we assess the market. We firmly believe that they offer a true competitive advantage to the brands they work with.”
Social Standards is leading the charge in redefining market research with its cutting-edge analytics that translate conversational data from social platforms into accurate and actionable insights. Global consumer brands, top-tier investment banks, renowned private equity firms, and management consultancies choose to partner with Social Standards to gain a deeper understanding of consumers and market trends. Their solutions uniquely integrate artificial intelligence, human linguistics, and expert interpretation to fuel product innovation, shape marketing strategy, facilitate growth investment, and streamline due diligence, providing clients with a sustained competitive edge.
This article was written by AI and edited by Bill Hartzer.