Journalists know the struggle. A deadline is looming, and finding a credible expert takes way too long. ExpertFile just solved that problem. [Read more…]

Years ago (way back in 2013), Google took the position that press releases were simply link schemes, advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO (Search Engine Optimization) value to the website it’s linking to. Take a look at the video. [Read more…]

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012. [Read more…]

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2011. [Read more…]

Before the invasion of YouTube, Facebook, and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more complicated than ever before. [Read more…]

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. I also love to look at the mistakes of others: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years and last year I posted their top 10 public relations blunders and it was a big hit. So, here is this year’s list, the top ten public relations blunders of 2009. [Read more…]

I have to admit that I love top 10 lists. After all, David Letterman has some of the best top 10 lists and I always enjoy them. As a marketer, I enjoy reading about what others have done: and I especially like to hear about marketing or public relations opportunities that have gone awry. [Read more…]

Every year, Fineman PR puts together a list of the top ten public relations blunders of the year. Fineman PR puts this list together to show how critical public relations is to businesses and organizations. [Read more…]

According to David Meerman Scott, corporate blogs are the “ideal tool to bypass the media filter”. Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional “media gatekeepers” to tell their stories directly to their market. David Meerman Scott is the author of a book called “The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly”. [Read more…]