A report from Blue Hour Studios reveals that traditional approaches to influencer marketing are losing their edge. The study, titled The New Rules of Influence, sheds light on how brands can revamp their strategies to thrive in today’s social media landscape. [Read more…]
This Hidden YouTube Strategy Could Skyrocket Your Views by 45%
The creator economy made waves in 2024, contributing 6.1% to global GDP, a figure that has more than doubled over the past decade. This sector now surpasses $500 billion, with YouTube’s revenue alone seeing a 15% increase from the previous year, according to Statista. [Read more…]
Why B2B Marketers Are Betting Big on TikTok, AI, and Podcasts in 2025
B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh ways to boost revenue and measure campaign success. [Read more…]
How Swell.AI Is Turning Influencer Posts Into TV-Style Ads You Can’t Ignore
Blue Hour Studios and KERV.ai have joined forces to introduce Swell.AI, a breakthrough platform that’s reshaping the way brands harness influencer content. In an era where social media users outnumber TV viewers in the U.S., this technology offers marketers a way to take influencer campaigns beyond Instagram and TikTok, creating shoppable and interactive ads across connected TV (CTV), online video (OLV), and display platforms. [Read more…]
How to Win on TikTok in 2025: Insights From Metricool’s Benchmark Study
Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, images, and carousels perform across a variety of metrics. If you’re looking to refine your strategy, this is the blueprint you need. [Read more…]
Facebook Ad Campaign Sends Visitors to Google Instead of the Company Website
Someone set up a Facebook Ads campaign that’s been running for at least 5 days now. The clicks on the ad are going to the Google home page, and not to the company’s website. OOPS! [Read more…]
MikeWorldWide Launches Everywhere: A New Era in Social and Influencer Marketing
MikeWorldWide, a leading independent global PR firm, has announced the launch of Everywhere, a fresh social-first agency crafted to spark authentic conversations and deliver immersive experiences across the digital platforms that count. This new venture, launched with the aim of elevating brand connections in a crowded digital landscape, is dedicated to helping companies engage with audiences meaningfully to foster loyalty and drive growth. [Read more…]
StatSocial’s New Tool Changes the Influencer Marketing Game, Letting Brands Target Audiences

With StatSocial Discovery, identify influencers and creators that your audience engages with across major social platforms, and filter recommendations based on preferred creator demographics or content categories. (PRNewsfoto/StatSocial, Inc)
StatSocial has unveiled a breakthrough in influencer marketing with its latest product, StatSocial Discovery, a tool aimed at redefining how brands connect with audiences. The platform shifts the focus to an “audience-first” approach, enabling marketers to locate influencers based on who their target audience actually follows—turning traditional content-based discovery on its head. [Read more…]
Marketing 360® Rolls Out New Social App: A Game-Changer for Businesses Looking to Dominate Social Media
Marketing 360® has just launched a Social app that could be a game-changer for businesses eager to boost their social media game. This fresh tool, introduced by the Colorado-based marketing platform, promises to make social media management easier, faster, and far more effective, all under one roof. [Read more…]
TikTok’s Hidden Power: Ovative Group Reveals TikTok Delivers 23x Higher ROI Than You Think
Ovative Group has uncovered a revelation that could shake up the marketing industry: TikTok’s ROI is 23 times higher than what outdated last-click models suggest. A deep dive into two years’ worth of data from their retail clients shows TikTok as a goldmine for long-term revenue growth—way beyond its social media reputation. [Read more…]
Wondershare Launches Virbo 3.0: New AI Tools Simplify Social Media Marketing
Wondershare has just dropped a bombshell in the social media marketing scene with the launch of Virbo 3.0, an advanced update to their popular AI avatar video generation platform. This rollout introduces three game-changing tools: AI Montage Maker, URL to Video, and AI Clip Maker. Designed to simplify video production for businesses and e-commerce sellers, these new features aim to turn video creation into a breeze, no expertise needed. [Read more…]
Constant Contact’s Big Play: New Acquisition to Supercharge Small Business Growth on Social Media
Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales. [Read more…]
Tildei Raises $6 Million to Transform Social Media Marketing with AI-Driven Conversations
Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations. [Read more…]
Why Gen Z Trusts Influencers More Than Friends for Holiday Shopping, But Needs Convincing
In a world where a single “like” can influence your next big purchase, Gen Z is at the forefront of this trend. A new study from Mavely reveals just how much sway influencers hold over holiday shopping decisions—and why it’s not always a sure-fire sale. [Read more…]
Brands Are Losing Millions by Underspending on Social Ads – Here’s How to Fix It
If you’re an eCommerce brand dabbling in Paid Social advertising, it’s time to step up your game. A new report from Fospha, a leading measurement and attribution company, reveals that brands are only scratching the surface when it comes to maximizing their returns from Paid Social channels. In fact, many brands are leaving significant money on the table, only spending about 27.5% of the channel’s potential profitability. [Read more…]
The Shocking Truth Behind Commerce Video Ads: Why Consumers Are Annoyed – And What Brands Can Do About It
In a new study that could shake up marketing strategies across the board, the Interactive Advertising Bureau (IAB) revealed some eye-opening details about how brands and consumers really feel about Commerce Video ads. Despite 70% of digital advertisers already using this ad format, there’s a major disconnect between what companies think works and how consumers actually respond. [Read more…]
StatSocial Partners with Databricks Marketplace
StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]
Later Unveils AI-Powered Social Listening Tool, Pushing the Envelope in Social Media Marketing
In a bold move set to shake up the world of social media management, Later, a frontrunner in influencer marketing, has just unveiled a groundbreaking new product: an AI-enabled social listening tool. This launch marks a significant leap forward as the company positions itself at the cutting edge of the digital marketing industry with its first-ever Social Revenue Platform™—a unified ecosystem designed to empower both brands and creators. [Read more…]
Captiv8 Unveils Game-Changing Media Safety Feature to Revolutionize Influencer Marketing
Captiv8, the leading influencer marketing platform for enterprise brands, has announced the launch of its groundbreaking “Media Safety” feature, a significant enhancement to its already robust Brand Safety suite. This innovative addition is designed to offer brands unparalleled protection, ensuring that influencer campaigns not only achieve effectiveness but are also securely aligned with brand values and ethos. [Read more…]
Metricool Unveils Game-Changing Features for Social Media Managers: Supercharge Your Campaigns with AI and New Integrations
ShopMy’s New ‘Opportunities’ Feature Revolutionizes Creator Marketing with Guaranteed Social Mentions
In a bold move to transform digital marketing, ShopMy has launched ‘ShopMy Opportunities,’ a feature poised to revolutionize the way brands and creators collaborate. This innovative tool offers a direct alternative to traditional paid social and search advertising by enabling brands to secure guaranteed social mentions from creators for fixed payments. At the same time, creators retain full creative control and are assured a steady income. This feature complements ShopMy’s existing suite of brand-creator collaboration tools, which include paid campaigns, affiliate marketing, and gifting, all powered by robust data analytics and scalability. [Read more…]
Unlocking Local Advertising Power: Tiger Pistol and AdBud’s Groundbreaking Partnership
Tiger Pistol, the leading local advertising platform, has announced a strategic partnership with AdBud, a prominent Swedish software company known for its automated online marketing solutions. This collaboration introduces “Automatic SoMe ads,” AdBud’s location-based Meta advertising solution powered by Tiger Pistol. [Read more…]
New Survey Shows Pharma Missing the Mark as Physician Influencers Prove Social Media’s Power
In a groundbreaking survey by MedFluencers, a significant shift has been identified in how healthcare professionals (HCPs) are leveraging social media for pharmaceutical education and patient engagement. MedFluencers, an HCP influencer marketing agency founded by physicians, surveyed HCPs across 15 specialties to understand their interactions with pharmaceutical and medical device companies on social media. [Read more…]
Boohoo Reinvents Social Commerce with Thousands of Creator Storefronts
In a bold move to redefine social commerce, fashion giant boohoo has announced the launch of The boohoo Collective. This innovative initiative will integrate thousands of creators into the shopping experience on boohoo.com, offering each a personal storefront to curate their favorite products and feature shoppable content from TikTok and Instagram. [Read more…]
Captiv8 and TikTok Partner to Revolutionize Social Commerce
Captiv8, the leading influencer marketing platform for enterprise brands, has expanded its partnership with TikTok to include an integration with TikTok Shop. This collaboration aims to advance the creator economy and enhance social commerce capabilities for brands and creators alike. [Read more…]
Planoly Launches Industry-First Amazon Posts Integration to Revolutionize Social Selling
Planoly, a top social media management platform, has just made it easier for brands to sell on Amazon with the launch of their groundbreaking Amazon Posts integration. This new feature allows creators and businesses to seamlessly incorporate Amazon Posts into their social media strategy, boosting their business growth. [Read more…]
Logie Joins Forces with TikTok: A Game-Changer for Social Commerce
In a move set to redefine the landscape of social commerce, Logie.ai has announced its official partnership with TikTok, becoming a TikTok Shops Creator Agency Partner. This collaboration promises to be a quadruple win for TikTok, Logie, content creators, and shoppers alike. [Read more…]
AI Revolution: Hookle’s New Smart Scheduling Transforms Social Media for Small Businesses
Small businesses, get ready to revolutionize your social media game! Hookle has just unveiled its latest innovation, Smart Scheduling, an AI-powered feature that promises to optimize social media posting with unprecedented ease and efficiency. This cutting-edge tool is set to change the way entrepreneurs manage their online presence. [Read more…]
Are Your Ads Missing Millions? New Report Unveils Surprising Gaps in Social Media Strategies

A recent report series by Digital Turbine and Qrious Insight shows that 38% of consumers spend more time on mobile games than social media and YouTube. Ads on social and YouTube may never reach these consumers. Savvy brands can increase their reach by 18% by addressing this shift.
In a compelling new study by Digital Turbine in partnership with Qrious Insight, findings reveal significant missed opportunities in social media advertising, particularly within the mobile gaming community. The study, part of the “Game”-Changing Shift series, focuses on how quick-service restaurant (QSR) brands are failing to fully engage a rapidly growing segment of consumers who prefer mobile gaming over traditional social media platforms. [Read more…]
Firework’s New Instagram Uploader Turns Your Social Media Into Shoppable Videos
Firework, a global leader in video commerce and engagement, has just unveiled its latest innovation: the Instagram Uploader. This revolutionary tool is set to transform how brands and retailers use social media content, turning Instagram stories, posts, and reels into immersive, shoppable video experiences directly on their websites. [Read more…]
Revolutionize Your Social Media: Discover How SocialBoost Can Transform Your Brand’s Online Presence
In an innovative move set to redefine the landscape of social media engagement, Cision PR Newswire, a trailblazer in press release distribution, has unveiled SocialBoost in Canada—a groundbreaking tool aimed at amplifying user-generated content across social platforms. Powered by SoSha, SocialBoost emerges as a beacon for organizations eager to elevate their social media influence, providing an unparalleled opportunity to boost organic engagement significantly. [Read more…]
Meet Ella: The Revolutionary AI That’s Changing Social Media Marketing for Small Businesses
In an era where digital presence is key, small and medium-sized businesses (SMBs) are often caught in the challenge of managing effective social media strategies with limited resources. Enter Ella, the game-changer. Marketeam.ai, a forward-thinking technology firm, has just unveiled myElla.ai, an innovative AI agent destined to transform the social media landscape for SMBs. Ella isn’t just any digital assistant; it’s the pioneer in Marketeam.ai’s ambitious lineup of specialized AI marketing agents, each designed to master a specific domain of digital marketing. [Read more…]
Revolutionize Your Marketing Game: Cision and Reddit’s Partnership Unveils New Era of Consumer Insights
In an exciting turn of events for marketers and PR professionals alike, Cision and Reddit have just taken their relationship to the next level! The two giants in the digital and social analytics sphere announced an expanded partnership that promises to revolutionize the way brands engage with their audiences. If you’re all about crafting strategies that resonate, sit tight, because this collaboration is about to make waves. [Read more…]
How One Marketing Agency’s Decade of Innovation Tripled Client Sales: The SOCIAL KNOW HOW® Story
In the bustling world of digital marketing, where trends fade as quickly as they appear, one company stands tall, celebrating a decade of continuous innovation and remarkable success. SOCIAL KNOW HOW®, based in Vaughan, has not only survived the volatile waves of digital trends but thrived, becoming a beacon of excellence in the social media marketing realm. With a track record that speaks volumes—808 projects completed, over 10,000 ad campaigns managed, and a staggering $4.8 million in ad spend—this agency has mastered the art of making businesses shine online. [Read more…]
Revolutionize Your Social Media: Hookle’s AI-Powered Solution Empowers Small Businesses
Hookle, a Finland-based tech company, unveils its latest innovation: an AI-powered social media marketing tool tailored for small businesses. With extensive input from users across 130 countries, Hookle’s refined platform promises to democratize social media marketing, providing entrepreneurs with the tools they need to thrive in the digital age. [Read more…]
Study Unveils TikTok Shop’s Untapped Potential: US Brands Poised for Sales Surge

Study by Dash Hudson and NielsenIQ Reveals Strong Signals for US Brands on TikTok Shop (CNW Group/Dash Hudson Inc.)
Dash Hudson and NielsenIQ have uncovered a goldmine of opportunity for US brands eyeing the burgeoning TikTok Shop trend. The study reveals that TikTok Shop, an integrated e-commerce solution within the TikTok app, is rapidly becoming a powerhouse for driving sales and brand visibility. [Read more…]
Revolutionizing Social Media Content Creation: Munch Unleashes Game-Changing Tools for Digital Creatives
In a digital landscape teeming with content creators striving to keep pace with insatiable social media appetites, Munch, an AI-powered automation platform for social media, has emerged as a beacon of innovation with the unveiling of its latest suite of features. Designed to empower creators, media professionals, businesses, and brands, these new tools promise to revolutionize the video creation experience, elevating quality, efficiency, and engagement to unprecedented heights. [Read more…]
Social Media Management Market Set to Skyrocket to a Whopping $54.63 Billion by 2030
In a groundbreaking revelation, a recent report by Kings Research unveils the staggering growth of the global Social Media Management Market, projected to reach a jaw-dropping USD 54.63 billion by 2030. The study, which highlights the unprecedented surge in demand for effective online presence management, predicts a robust CAGR of 18.60% over the forecast period from 2023 to 2030. [Read more…]
Hyperscale Launches Facebook Ad Performance Tool
In a world where Facebook generates billions in ad revenue annually, countless businesses are losing millions due to low-performing ads. The solution to this problem comes in the form of Hyperscale, a pioneering ad tool designed to guide companies on optimizing their Facebook ads for rapid growth. [Read more…]