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Home » Social Media Marketing

Post-TikTok Panic? New Report Reveals Where 2.8 Million SMBs Might Shift Their Ad Dollars

Posted on June 11, 2025 Written by Bill Hartzer

Tiger Pistol-SMB advertisers
A major change is looming. TikTok faces a deadline of June 19 to divest from its Chinese parent company or face a U.S. ban. That clock isn’t just ticking for influencers. It’s a red alert for 2.8 million small and midsize businesses (SMBs) that rely on the app for marketing—and in many cases, for revenue.

[Read more…]

Filed Under: Social Media Marketing

Ditch the Fake Followers: Hexrate’s AI-Driven Instagram Strategy Puts People First

Posted on June 9, 2025 Written by Bill Hartzer

hexrate followers growth

Hexrate has officially stepped into the crowded social media marketing space with something surprisingly rare: restraint.

Built by a team of Instagram growth veterans, Hexrate.com combines AI-assisted audience targeting with hands-on human outreach. The result? A growth model based on real people, actual engagement, and strict adherence to Instagram’s rules. [Read more…]

Filed Under: Social Media Marketing

Orange 142 Drops New Social Media Playbook—And It’s Packed With ROI-Focused Moves

Posted on June 5, 2025 Written by Bill Hartzer

Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away from guesswork and closer to results. [Read more…]

Filed Under: Social Media Marketing

Marketers Are Done Renting Audiences—Email Is Back and It’s Serious Business

Posted on June 4, 2025 Written by Bill Hartzer

owned-vs-rented-getresponse

A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. [Read more…]

Filed Under: Social Media Marketing

Lost in Google, TikTok, and AI? SOCi Says It Has the Map—and the Math to Prove It

Posted on June 3, 2025 Written by Bill Hartzer

SOCi logo

In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. [Read more…]

Filed Under: Social Media Marketing

The YouTube and Demand Gen Ad Strategy That’s Driving 145% Revenue Growth

Posted on May 30, 2025 Written by Bill Hartzer

fospha demand gen youtube research
Fospha, a leading full-funnel marketing measurement platform, has released a new Playbook that breaks open one of digital marketing’s most overlooked trends: the underutilized value of YouTube and Google Demand Gen campaigns. Based on fresh data from April 2023 to April 2025, the report details how brands that leaned into these two channels saw significant year-over-year gains—some hitting 145% revenue growth. [Read more…]

Filed Under: Social Media Marketing

Create, Post, Track—All in One Place: Adobe Teams Up with Metricool

Posted on May 29, 2025 Written by Bill Hartzer

Marketing professionals now have one less reason to juggle tabs. Metricool, a global platform for social media management, has announced a new integration with Adobe Express. The goal: to connect content creation and performance analysis in one place. With this move, social media teams using Adobe Express can create content and monitor its reach, engagement, and trends—all without leaving the platform. Users of Metricool can now also access Adobe Express tools directly from within their analytics dashboards. [Read more…]

Filed Under: Social Media Marketing

From Zero to 900: How Thumzup Is Rewriting the Playbook for Social Media Advertising

Posted on May 2, 2025 Written by Bill Hartzer

Thumzup logo

 

Thumzup Pushes Past 900 Advertisers as Growth Curve Steepens

Thumzup Media Corporation (Nasdaq: TZUP) has crossed a key threshold—over 900 advertisers now use its social media advertising platform. That figure represents a 220% compound annual growth rate, signaling serious momentum for the Los Angeles-based company. With targets set at 1,000 advertisers by mid-Q2 and 5,000 by year’s end, Thumzup appears to be scaling faster than many of its peers in the digital ad tech sector. [Read more…]

Filed Under: Social Media Marketing

SAMY Alliance Acquires Intermate

Posted on April 30, 2025 Written by Bill Hartzer

JEGI CLARITY logo

SAMY Alliance Acquires Intermate, Targets Growth Across German-Speaking Markets

Deal Expands SAMY’s Influence in Social Media Marketing, Adds 250 Staff Across Three Cities

SAMY Alliance, a company known for its social-first marketing approach, has completed its acquisition of Intermate, a well-established player in the German social media landscape. The move, backed by advisory firm JEGI CLARITY, aims to strengthen SAMY’s reach across Germany, Austria, and Switzerland. [Read more…]

Filed Under: Social Media Marketing

Starfish Launches New App to Help Small Businesses Win Big with Micro-Influencers

Posted on April 28, 2025 Written by Bill Hartzer

starfish influencer marketing

Starfish, Inc. announced today the launch of its all-in-one influencer marketing platform, offering a new way for small businesses and micro-influencers to connect without the traditional hurdles. The company’s newly released Starfish app allows businesses to find, hire, and pay influencers directly — removing the need for expensive agencies or complicated third-party negotiations. [Read more…]

Filed Under: Social Media Marketing

Oktopost’s “Rising 30” Shines a Spotlight on the Real Influencers of B2B Social Media

Posted on April 23, 2025 Written by Bill Hartzer

b2b social rising 30

Behind every successful B2B social media page is someone crafting the posts, reading the comments, and bringing ideas to life. And now, those people are getting the spotlight. Oktopost has officially launched B2B Social’s Rising 30, a new awards program that celebrates the individuals shaping LinkedIn and beyond with bold content, loyal followings, and fresh thinking. [Read more…]

Filed Under: Social Media Marketing

Zefr Tightens TikTok Ad Controls with New AI-Driven Exclusion Tools

Posted on April 14, 2025 Written by Bill Hartzer

Zefr TikTok

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

 

Zefr, a leader in content classification technology for advertisers, announced the global release of its AI-powered Exclusion Lists on TikTok. This update offers advertisers expanded control over their ad placements, helping them avoid content that may not align with brand standards. [Read more…]

Filed Under: Social Media Marketing

TikTok Ads Just Got Smarter: IAS Launches Pre-Bid Video Controls for Brand Safety

Posted on April 14, 2025 Written by Bill Hartzer

IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

 

Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted content before ads even go live. [Read more…]

Filed Under: Social Media Marketing

GoDaddy Just Made Selling on Instagram Way Easier

Posted on April 10, 2025 Written by Bill Hartzer

Godaddy show in bio

For small business owners running shops through Instagram, TikTok, or even LinkedIn, building a full website isn’t always the first step—or the easiest. That’s where GoDaddy’s new tool, Show in Bio, steps in. It gives entrepreneurs a fast, no-fuss way to start selling directly from their social profiles. [Read more…]

Filed Under: Social Media Marketing

Marketers Say Social Media Ads Are Fizzling—Here’s Where They’re Moving Their Budgets

Posted on April 8, 2025 Written by Bill Hartzer

Taboola-Logo

A new report from Taboola and Qualtrics is turning heads in marketing departments across the country. According to the findings, nearly 75% of advertisers say they’re seeing fewer results from social media ads—even as their spending continues to climb. That’s not just a small bump in the road. Over 300 U.S.-based brand and agency advertisers were surveyed, and most reported that the drop in return on investment (ROI) is hitting more than 30% of their budgets. That’s not pocket change. [Read more…]

Filed Under: Social Media Marketing

New Report Reveals What Influencer Marketing Will Look Like in 2025

Posted on March 24, 2025 Written by Bill Hartzer

Triller Logo

If your brand still thinks influencer marketing is all about follower counts and one-time shoutouts, it’s time for a wake-up call. The latest Influencer Marketing Report: 2025 Emerging Trends from Julius by Triller just dropped—and it’s rewriting the playbook. [Read more…]

Filed Under: Social Media Marketing

Brands Are Paying Creators to Boost Engagement—Daisy Just Made It a Business

Posted on March 18, 2025 Written by Bill Hartzer

Daisy home page

Daisy Launches with $3.9M to Change How Brands Boost Social Media Content

A New Way to Win the Social Media Game

Getting noticed on social media is harder than ever. Algorithms change constantly, paid ads are expensive, and organic reach keeps shrinking. Enter Daisy, a new platform that helps brands boost content through creator-powered engagement—and investors are paying attention. The company just secured $3.9 million in seed funding, with backing from CMT Digital, Volt Capital, and EV3 Ventures. The idea is simple: use verified creators to amplify brand content across TikTok, Instagram, Snapchat, and X. [Read more…]

Filed Under: Social Media Marketing

New App Sociall Promises to Kill Social Media Ads

Posted on February 28, 2025 Written by Bill Hartzer

Sociall

Sociall combines all your Social Media feeds (posts, reels, stories), DMs, and posting, while blocking all the annoying stuff like ads, unfollowed content, and data collection. It works for Facebook, Instagram, YouTube, TikTok, X (Twitter), and LinkedIn. Get access via their Kickstarter today! https://www.kickstarter.com/projects/tylerpoe/sociall-all-your-social-media-in-one-app

A new app is taking a swing at social media giants by blocking ads, stopping data tracking, and combining all your feeds in one place. Sociall, now live on Kickstarter, brings together posts, stories, reels, and direct messages from Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok—without the clutter. [Read more…]

Filed Under: Social Media Marketing

Later Teams Up with Snapchat to Supercharge Creator Marketing

Posted on February 28, 2025 Written by Bill Hartzer

Later, a top name in social media management and influencer marketing, has just announced a major partnership with Snapchat. This collaboration makes it easier than ever for brands and creators to connect, plan campaigns, and publish content—all within one platform. [Read more…]

Filed Under: Social Media Marketing

New Study Exposes Surprising Truths About Influencer Marketing

Posted on January 22, 2025 Written by Bill Hartzer

Surprising Truths about Influencer Marketing

A report from Blue Hour Studios reveals that traditional approaches to influencer marketing are losing their edge. The study, titled The New Rules of Influence, sheds light on how brands can revamp their strategies to thrive in today’s social media landscape. [Read more…]

Filed Under: Social Media Marketing

This Hidden YouTube Strategy Could Skyrocket Your Views by 45%

Posted on January 21, 2025 Written by Bill Hartzer

2025 YouTube Playbook: Backed by AIR Media-Tech Analytics

The creator economy made waves in 2024, contributing 6.1% to global GDP, a figure that has more than doubled over the past decade. This sector now surpasses $500 billion, with YouTube’s revenue alone seeing a 15% increase from the previous year, according to Statista. [Read more…]

Filed Under: Social Media Marketing

Why B2B Marketers Are Betting Big on TikTok, AI, and Podcasts in 2025

Posted on December 17, 2024 Written by Bill Hartzer

B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh ways to boost revenue and measure campaign success. [Read more…]

Filed Under: Social Media Marketing

How Swell.AI Is Turning Influencer Posts Into TV-Style Ads You Can’t Ignore

Posted on December 17, 2024 Written by Bill Hartzer

Swell.AI.

Blue Hour Studios and KERV.ai have joined forces to introduce Swell.AI, a breakthrough platform that’s reshaping the way brands harness influencer content. In an era where social media users outnumber TV viewers in the U.S., this technology offers marketers a way to take influencer campaigns beyond Instagram and TikTok, creating shoppable and interactive ads across connected TV (CTV), online video (OLV), and display platforms. [Read more…]

Filed Under: Social Media Marketing

How to Win on TikTok in 2025: Insights From Metricool’s Benchmark Study

Posted on November 19, 2024 Written by Bill Hartzer

Metricool Releases 2024 TikTok Benchmark Study

Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, images, and carousels perform across a variety of metrics. If you’re looking to refine your strategy, this is the blueprint you need. [Read more…]

Filed Under: Social Media Marketing

Facebook Ad Campaign Sends Visitors to Google Instead of the Company Website

Posted on November 14, 2024 Written by Bill Hartzer

Someone set up a Facebook Ads campaign that’s been running for at least 5 days now. The clicks on the ad are going to the Google home page, and not to the company’s website. OOPS! [Read more…]

Filed Under: Social Media Marketing

MikeWorldWide Launches Everywhere: A New Era in Social and Influencer Marketing

Posted on November 14, 2024 Written by Bill Hartzer

Everywhere agency

MikeWorldWide, a leading independent global PR firm, has announced the launch of Everywhere, a fresh social-first agency crafted to spark authentic conversations and deliver immersive experiences across the digital platforms that count. This new venture, launched with the aim of elevating brand connections in a crowded digital landscape, is dedicated to helping companies engage with audiences meaningfully to foster loyalty and drive growth. [Read more…]

Filed Under: Social Media Marketing

StatSocial’s New Tool Changes the Influencer Marketing Game, Letting Brands Target Audiences

Posted on November 7, 2024 Written by Bill Hartzer

Statsocial Discovery

With StatSocial Discovery, identify influencers and creators that your audience engages with across major social platforms, and filter recommendations based on preferred creator demographics or content categories. (PRNewsfoto/StatSocial, Inc)

StatSocial has unveiled a breakthrough in influencer marketing with its latest product, StatSocial Discovery, a tool aimed at redefining how brands connect with audiences. The platform shifts the focus to an “audience-first” approach, enabling marketers to locate influencers based on who their target audience actually follows—turning traditional content-based discovery on its head. [Read more…]

Filed Under: Social Media Marketing

Marketing 360® Rolls Out New Social App: A Game-Changer for Businesses Looking to Dominate Social Media

Posted on October 28, 2024 Written by Bill Hartzer

Marketing 360® has just launched a Social app that could be a game-changer for businesses eager to boost their social media game. This fresh tool, introduced by the Colorado-based marketing platform, promises to make social media management easier, faster, and far more effective, all under one roof. [Read more…]

Filed Under: Social Media Marketing

TikTok’s Hidden Power: Ovative Group Reveals TikTok Delivers 23x Higher ROI Than You Think

Posted on October 23, 2024 Written by Bill Hartzer

TikTok-Measurement-POV-Post--1

Ovative Group has uncovered a revelation that could shake up the marketing industry: TikTok’s ROI is 23 times higher than what outdated last-click models suggest. A deep dive into two years’ worth of data from their retail clients shows TikTok as a goldmine for long-term revenue growth—way beyond its social media reputation. [Read more…]

Filed Under: Social Media Marketing

Wondershare Launches Virbo 3.0: New AI Tools Simplify Social Media Marketing

Posted on October 21, 2024 Written by Bill Hartzer

Wondershare has just dropped a bombshell in the social media marketing scene with the launch of Virbo 3.0, an advanced update to their popular AI avatar video generation platform. This rollout introduces three game-changing tools: AI Montage Maker, URL to Video, and AI Clip Maker. Designed to simplify video production for businesses and e-commerce sellers, these new features aim to turn video creation into a breeze, no expertise needed. [Read more…]

Filed Under: Social Media Marketing

Constant Contact’s Big Play: New Acquisition to Supercharge Small Business Growth on Social Media

Posted on October 10, 2024 Written by Bill Hartzer

Constant Contact

Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales. [Read more…]

Filed Under: Social Media Marketing

Tildei Raises $6 Million to Transform Social Media Marketing with AI-Driven Conversations

Posted on October 8, 2024 Written by Bill Hartzer

Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations. [Read more…]

Filed Under: Social Media Marketing

Why Gen Z Trusts Influencers More Than Friends for Holiday Shopping, But Needs Convincing

Posted on October 3, 2024 Written by Bill Hartzer

In a world where a single “like” can influence your next big purchase, Gen Z is at the forefront of this trend. A new study from Mavely reveals just how much sway influencers hold over holiday shopping decisions—and why it’s not always a sure-fire sale. [Read more…]

Filed Under: Social Media Marketing

Brands Are Losing Millions by Underspending on Social Ads – Here’s How to Fix It

Posted on September 25, 2024 Written by Bill Hartzer

Fospha logo

If you’re an eCommerce brand dabbling in Paid Social advertising, it’s time to step up your game. A new report from Fospha, a leading measurement and attribution company, reveals that brands are only scratching the surface when it comes to maximizing their returns from Paid Social channels. In fact, many brands are leaving significant money on the table, only spending about 27.5% of the channel’s potential profitability. [Read more…]

Filed Under: Social Media Marketing

The Shocking Truth Behind Commerce Video Ads: Why Consumers Are Annoyed – And What Brands Can Do About It

Posted on September 17, 2024 Written by Bill Hartzer

iab logo

In a new study that could shake up marketing strategies across the board, the Interactive Advertising Bureau (IAB) revealed some eye-opening details about how brands and consumers really feel about Commerce Video ads. Despite 70% of digital advertisers already using this ad format, there’s a major disconnect between what companies think works and how consumers actually respond. [Read more…]

Filed Under: Social Media Marketing

StatSocial Partners with Databricks Marketplace

Posted on August 29, 2024 Written by Bill Hartzer

StatSocial

StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]

Filed Under: Social Media Marketing

Later Unveils AI-Powered Social Listening Tool, Pushing the Envelope in Social Media Marketing

Posted on August 20, 2024 Written by Bill Hartzer

AI-Enabled Social Listening

In a bold move set to shake up the world of social media management, Later, a frontrunner in influencer marketing, has just unveiled a groundbreaking new product: an AI-enabled social listening tool. This launch marks a significant leap forward as the company positions itself at the cutting edge of the digital marketing industry with its first-ever Social Revenue Platform™—a unified ecosystem designed to empower both brands and creators. [Read more…]

Filed Under: Social Media Marketing

Captiv8 Unveils Game-Changing Media Safety Feature to Revolutionize Influencer Marketing

Posted on August 12, 2024 Written by Bill Hartzer

Captiv8 media safety

Captiv8, the leading influencer marketing platform for enterprise brands, has announced the launch of its groundbreaking “Media Safety” feature, a significant enhancement to its already robust Brand Safety suite. This innovative addition is designed to offer brands unparalleled protection, ensuring that influencer campaigns not only achieve effectiveness but are also securely aligned with brand values and ethos. [Read more…]

Filed Under: Social Media Marketing

Metricool Unveils Game-Changing Features for Social Media Managers: Supercharge Your Campaigns with AI and New Integrations

Posted on July 25, 2024 Written by Bill Hartzer

Metricool

Metricool has announced a suite of new features designed to empower brands, creators, and agencies. These enhancements, including LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva, promise to revolutionize how users manage and track their social media campaigns.

With over 5 billion people active on social media platforms, the race to effectively engage audiences is more competitive than ever. Metricool’s 2024 Social Media Networks Study highlighted a nearly 30% increase in LinkedIn’s engagement rate for brands, underscoring the growing importance of this platform. The newly introduced LinkedIn Personal Page Analytics feature allows social media managers to connect client accounts

[Read more…]

Filed Under: Social Media Marketing

ShopMy’s New ‘Opportunities’ Feature Revolutionizes Creator Marketing with Guaranteed Social Mentions

Posted on July 17, 2024 Written by Bill Hartzer

ShopMy

In a bold move to transform digital marketing, ShopMy has launched ‘ShopMy Opportunities,’ a feature poised to revolutionize the way brands and creators collaborate. This innovative tool offers a direct alternative to traditional paid social and search advertising by enabling brands to secure guaranteed social mentions from creators for fixed payments. At the same time, creators retain full creative control and are assured a steady income. This feature complements ShopMy’s existing suite of brand-creator collaboration tools, which include paid campaigns, affiliate marketing, and gifting, all powered by robust data analytics and scalability. [Read more…]

Filed Under: Social Media Marketing

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