StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]
In a bold move set to shake up the world of social media management, Later, a frontrunner in influencer marketing, has just unveiled a groundbreaking new product: an AI-enabled social listening tool. This launch marks a significant leap forward as the company positions itself at the cutting edge of the digital marketing industry with its first-ever Social Revenue Platform™—a unified ecosystem designed to empower both brands and creators. [Read more…]
Captiv8, the leading influencer marketing platform for enterprise brands, has announced the launch of its groundbreaking “Media Safety” feature, a significant enhancement to its already robust Brand Safety suite. This innovative addition is designed to offer brands unparalleled protection, ensuring that influencer campaigns not only achieve effectiveness but are also securely aligned with brand values and ethos. [Read more…]
Metricool has announced a suite of new features designed to empower brands, creators, and agencies. These enhancements, including LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva, promise to revolutionize how users manage and track their social media campaigns.
With over 5 billion people active on social media platforms, the race to effectively engage audiences is more competitive than ever. Metricool’s 2024 Social Media Networks Study highlighted a nearly 30% increase in LinkedIn’s engagement rate for brands, underscoring the growing importance of this platform. The newly introduced LinkedIn Personal Page Analytics feature allows social media managers to connect client accounts
In a bold move to transform digital marketing, ShopMy has launched ‘ShopMy Opportunities,’ a feature poised to revolutionize the way brands and creators collaborate. This innovative tool offers a direct alternative to traditional paid social and search advertising by enabling brands to secure guaranteed social mentions from creators for fixed payments. At the same time, creators retain full creative control and are assured a steady income. This feature complements ShopMy’s existing suite of brand-creator collaboration tools, which include paid campaigns, affiliate marketing, and gifting, all powered by robust data analytics and scalability. [Read more…]
Tiger Pistol, the leading local advertising platform, has announced a strategic partnership with AdBud, a prominent Swedish software company known for its automated online marketing solutions. This collaboration introduces “Automatic SoMe ads,” AdBud’s location-based Meta advertising solution powered by Tiger Pistol. [Read more…]
In a groundbreaking survey by MedFluencers, a significant shift has been identified in how healthcare professionals (HCPs) are leveraging social media for pharmaceutical education and patient engagement. MedFluencers, an HCP influencer marketing agency founded by physicians, surveyed HCPs across 15 specialties to understand their interactions with pharmaceutical and medical device companies on social media. [Read more…]
In a bold move to redefine social commerce, fashion giant boohoo has announced the launch of The boohoo Collective. This innovative initiative will integrate thousands of creators into the shopping experience on boohoo.com, offering each a personal storefront to curate their favorite products and feature shoppable content from TikTok and Instagram. [Read more…]
Captiv8, the leading influencer marketing platform for enterprise brands, has expanded its partnership with TikTok to include an integration with TikTok Shop. This collaboration aims to advance the creator economy and enhance social commerce capabilities for brands and creators alike. [Read more…]
Planoly, a top social media management platform, has just made it easier for brands to sell on Amazon with the launch of their groundbreaking Amazon Posts integration. This new feature allows creators and businesses to seamlessly incorporate Amazon Posts into their social media strategy, boosting their business growth. [Read more…]
In a move set to redefine the landscape of social commerce, Logie.ai has announced its official partnership with TikTok, becoming a TikTok Shops Creator Agency Partner. This collaboration promises to be a quadruple win for TikTok, Logie, content creators, and shoppers alike. [Read more…]
Small businesses, get ready to revolutionize your social media game! Hookle has just unveiled its latest innovation, Smart Scheduling, an AI-powered feature that promises to optimize social media posting with unprecedented ease and efficiency. This cutting-edge tool is set to change the way entrepreneurs manage their online presence. [Read more…]
A recent report series by Digital Turbine and Qrious Insight shows that 38% of consumers spend more time on mobile games than social media and YouTube. Ads on social and YouTube may never reach these consumers. Savvy brands can increase their reach by 18% by addressing this shift.
In a compelling new study by Digital Turbine in partnership with Qrious Insight, findings reveal significant missed opportunities in social media advertising, particularly within the mobile gaming community. The study, part of the “Game”-Changing Shift series, focuses on how quick-service restaurant (QSR) brands are failing to fully engage a rapidly growing segment of consumers who prefer mobile gaming over traditional social media platforms. [Read more…]
Firework, a global leader in video commerce and engagement, has just unveiled its latest innovation: the Instagram Uploader. This revolutionary tool is set to transform how brands and retailers use social media content, turning Instagram stories, posts, and reels into immersive, shoppable video experiences directly on their websites. [Read more…]
In an innovative move set to redefine the landscape of social media engagement, Cision PR Newswire, a trailblazer in press release distribution, has unveiled SocialBoost in Canada—a groundbreaking tool aimed at amplifying user-generated content across social platforms. Powered by SoSha, SocialBoost emerges as a beacon for organizations eager to elevate their social media influence, providing an unparalleled opportunity to boost organic engagement significantly. [Read more…]
In an era where digital presence is key, small and medium-sized businesses (SMBs) are often caught in the challenge of managing effective social media strategies with limited resources. Enter Ella, the game-changer. Marketeam.ai, a forward-thinking technology firm, has just unveiled myElla.ai, an innovative AI agent destined to transform the social media landscape for SMBs. Ella isn’t just any digital assistant; it’s the pioneer in Marketeam.ai’s ambitious lineup of specialized AI marketing agents, each designed to master a specific domain of digital marketing. [Read more…]
In an exciting turn of events for marketers and PR professionals alike, Cision and Reddit have just taken their relationship to the next level! The two giants in the digital and social analytics sphere announced an expanded partnership that promises to revolutionize the way brands engage with their audiences. If you’re all about crafting strategies that resonate, sit tight, because this collaboration is about to make waves. [Read more…]
In the bustling world of digital marketing, where trends fade as quickly as they appear, one company stands tall, celebrating a decade of continuous innovation and remarkable success. SOCIAL KNOW HOW®, based in Vaughan, has not only survived the volatile waves of digital trends but thrived, becoming a beacon of excellence in the social media marketing realm. With a track record that speaks volumes—808 projects completed, over 10,000 ad campaigns managed, and a staggering $4.8 million in ad spend—this agency has mastered the art of making businesses shine online. [Read more…]
Hookle, a Finland-based tech company, unveils its latest innovation: an AI-powered social media marketing tool tailored for small businesses. With extensive input from users across 130 countries, Hookle’s refined platform promises to democratize social media marketing, providing entrepreneurs with the tools they need to thrive in the digital age. [Read more…]
Study by Dash Hudson and NielsenIQ Reveals Strong Signals for US Brands on TikTok Shop (CNW Group/Dash Hudson Inc.)
Dash Hudson and NielsenIQ have uncovered a goldmine of opportunity for US brands eyeing the burgeoning TikTok Shop trend. The study reveals that TikTok Shop, an integrated e-commerce solution within the TikTok app, is rapidly becoming a powerhouse for driving sales and brand visibility. [Read more…]
In a digital landscape teeming with content creators striving to keep pace with insatiable social media appetites, Munch, an AI-powered automation platform for social media, has emerged as a beacon of innovation with the unveiling of its latest suite of features. Designed to empower creators, media professionals, businesses, and brands, these new tools promise to revolutionize the video creation experience, elevating quality, efficiency, and engagement to unprecedented heights. [Read more…]
In a groundbreaking revelation, a recent report by Kings Research unveils the staggering growth of the global Social Media Management Market, projected to reach a jaw-dropping USD 54.63 billion by 2030. The study, which highlights the unprecedented surge in demand for effective online presence management, predicts a robust CAGR of 18.60% over the forecast period from 2023 to 2030. [Read more…]
In a world where Facebook generates billions in ad revenue annually, countless businesses are losing millions due to low-performing ads. The solution to this problem comes in the form of Hyperscale, a pioneering ad tool designed to guide companies on optimizing their Facebook ads for rapid growth. [Read more…]