PropellerAds has introduced a new advertising format called Paid Social Traffic, a move that could simplify how advertisers access social media audiences across multiple platforms. Announced on June 19, the new format allows advertisers to reach users on Facebook, Instagram, X, and other social feeds without managing separate advertising accounts on each platform.
Small business owners are wearing more hats than ever before. They are founders, marketers, customer service representatives, salespeople, and now, according to new research from Constant Contact, they are increasingly becoming creators.
A new report from Emplifi sends a clear message to marketers: the days of chasing likes without revenue impact are fading fast. The Q1 2026 Social Media Marketing Benchmarks report shows that user-generated content, often called UGC, is no longer a supporting tactic. It now sits at the center of conversion strategy. [Read more…]
Emplifi has released its “Digital Authenticity in the Age of AI” report, highlighting a clear message from consumers. Authentic brand engagement builds trust.
Socialtrait has stepped into a new category with a direct claim. Brands can now test how ideas spread before publishing them. The company calls this approach Behavioral Simulation AI. The product behind it is Social Media Multiverse.
A new report from Brandwatch, part of Cision, delivers a blunt message to the marketing industry. Access to data has never been higher. Confidence in using that data has never been lower. The report, titled The Marketer of 2026, found that only 25% of marketers say they understand their audiences “very well.” That number stands out. It raises a simple question. If marketers have more data than ever, why are they still guessing? [Read more…]