A major change is looming. TikTok faces a deadline of June 19 to divest from its Chinese parent company or face a U.S. ban. That clock isn’t just ticking for influencers. It’s a red alert for 2.8 million small and midsize businesses (SMBs) that rely on the app for marketing—and in many cases, for revenue.

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Hexrate has officially stepped into the crowded social media marketing space with something surprisingly rare: restraint.

Built by a team of Instagram growth veterans, Hexrate.com combines AI-assisted audience targeting with hands-on human outreach. The result? A growth model based on real people, actual engagement, and strict adherence to Instagram’s rules. [Read more…]

Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away from guesswork and closer to results. [Read more…]

A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. [Read more…]

In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. [Read more…]

Fospha, a leading full-funnel marketing measurement platform, has released a new Playbook that breaks open one of digital marketing’s most overlooked trends: the underutilized value of YouTube and Google Demand Gen campaigns. Based on fresh data from April 2023 to April 2025, the report details how brands that leaned into these two channels saw significant year-over-year gains—some hitting 145% revenue growth. [Read more…]

Marketing professionals now have one less reason to juggle tabs. Metricool, a global platform for social media management, has announced a new integration with Adobe Express. The goal: to connect content creation and performance analysis in one place. With this move, social media teams using Adobe Express can create content and monitor its reach, engagement, and trends—all without leaving the platform. Users of Metricool can now also access Adobe Express tools directly from within their analytics dashboards. [Read more…]

 

Thumzup Pushes Past 900 Advertisers as Growth Curve Steepens

Thumzup Media Corporation (Nasdaq: TZUP) has crossed a key threshold—over 900 advertisers now use its social media advertising platform. That figure represents a 220% compound annual growth rate, signaling serious momentum for the Los Angeles-based company. With targets set at 1,000 advertisers by mid-Q2 and 5,000 by year’s end, Thumzup appears to be scaling faster than many of its peers in the digital ad tech sector. [Read more…]

SAMY Alliance Acquires Intermate, Targets Growth Across German-Speaking Markets

Deal Expands SAMY’s Influence in Social Media Marketing, Adds 250 Staff Across Three Cities

SAMY Alliance, a company known for its social-first marketing approach, has completed its acquisition of Intermate, a well-established player in the German social media landscape. The move, backed by advisory firm JEGI CLARITY, aims to strengthen SAMY’s reach across Germany, Austria, and Switzerland. [Read more…]

Starfish, Inc. announced today the launch of its all-in-one influencer marketing platform, offering a new way for small businesses and micro-influencers to connect without the traditional hurdles. The company’s newly released Starfish app allows businesses to find, hire, and pay influencers directly — removing the need for expensive agencies or complicated third-party negotiations. [Read more…]

Behind every successful B2B social media page is someone crafting the posts, reading the comments, and bringing ideas to life. And now, those people are getting the spotlight. Oktopost has officially launched B2B Social’s Rising 30, a new awards program that celebrates the individuals shaping LinkedIn and beyond with bold content, loyal followings, and fresh thinking. [Read more…]

 

Zefr, a leader in content classification technology for advertisers, announced the global release of its AI-powered Exclusion Lists on TikTok. This update offers advertisers expanded control over their ad placements, helping them avoid content that may not align with brand standards. [Read more…]

 

Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted content before ads even go live. [Read more…]

For small business owners running shops through Instagram, TikTok, or even LinkedIn, building a full website isn’t always the first step—or the easiest. That’s where GoDaddy’s new tool, Show in Bio, steps in. It gives entrepreneurs a fast, no-fuss way to start selling directly from their social profiles. [Read more…]

A new report from Taboola and Qualtrics is turning heads in marketing departments across the country. According to the findings, nearly 75% of advertisers say they’re seeing fewer results from social media ads—even as their spending continues to climb. That’s not just a small bump in the road. Over 300 U.S.-based brand and agency advertisers were surveyed, and most reported that the drop in return on investment (ROI) is hitting more than 30% of their budgets. That’s not pocket change. [Read more…]

If your brand still thinks influencer marketing is all about follower counts and one-time shoutouts, it’s time for a wake-up call. The latest Influencer Marketing Report: 2025 Emerging Trends from Julius by Triller just dropped—and it’s rewriting the playbook. [Read more…]

Daisy Launches with $3.9M to Change How Brands Boost Social Media Content

A New Way to Win the Social Media Game

Getting noticed on social media is harder than ever. Algorithms change constantly, paid ads are expensive, and organic reach keeps shrinking. Enter Daisy, a new platform that helps brands boost content through creator-powered engagement—and investors are paying attention. The company just secured $3.9 million in seed funding, with backing from CMT Digital, Volt Capital, and EV3 Ventures. The idea is simple: use verified creators to amplify brand content across TikTok, Instagram, Snapchat, and X. [Read more…]

A new app is taking a swing at social media giants by blocking ads, stopping data tracking, and combining all your feeds in one place. Sociall, now live on Kickstarter, brings together posts, stories, reels, and direct messages from Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok—without the clutter. [Read more…]

Later, a top name in social media management and influencer marketing, has just announced a major partnership with Snapchat. This collaboration makes it easier than ever for brands and creators to connect, plan campaigns, and publish content—all within one platform. [Read more…]

A report from Blue Hour Studios reveals that traditional approaches to influencer marketing are losing their edge. The study, titled The New Rules of Influence, sheds light on how brands can revamp their strategies to thrive in today’s social media landscape. [Read more…]

The creator economy made waves in 2024, contributing 6.1% to global GDP, a figure that has more than doubled over the past decade. This sector now surpasses $500 billion, with YouTube’s revenue alone seeing a 15% increase from the previous year, according to Statista. [Read more…]

B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh ways to boost revenue and measure campaign success. [Read more…]

Blue Hour Studios and KERV.ai have joined forces to introduce Swell.AI, a breakthrough platform that’s reshaping the way brands harness influencer content. In an era where social media users outnumber TV viewers in the U.S., this technology offers marketers a way to take influencer campaigns beyond Instagram and TikTok, creating shoppable and interactive ads across connected TV (CTV), online video (OLV), and display platforms. [Read more…]

Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, images, and carousels perform across a variety of metrics. If you’re looking to refine your strategy, this is the blueprint you need. [Read more…]

Someone set up a Facebook Ads campaign that’s been running for at least 5 days now. The clicks on the ad are going to the Google home page, and not to the company’s website. OOPS! [Read more…]

MikeWorldWide, a leading independent global PR firm, has announced the launch of Everywhere, a fresh social-first agency crafted to spark authentic conversations and deliver immersive experiences across the digital platforms that count. This new venture, launched with the aim of elevating brand connections in a crowded digital landscape, is dedicated to helping companies engage with audiences meaningfully to foster loyalty and drive growth. [Read more…]

StatSocial has unveiled a breakthrough in influencer marketing with its latest product, StatSocial Discovery, a tool aimed at redefining how brands connect with audiences. The platform shifts the focus to an “audience-first” approach, enabling marketers to locate influencers based on who their target audience actually follows—turning traditional content-based discovery on its head. [Read more…]

Marketing 360® has just launched a Social app that could be a game-changer for businesses eager to boost their social media game. This fresh tool, introduced by the Colorado-based marketing platform, promises to make social media management easier, faster, and far more effective, all under one roof. [Read more…]

Ovative Group has uncovered a revelation that could shake up the marketing industry: TikTok’s ROI is 23 times higher than what outdated last-click models suggest. A deep dive into two years’ worth of data from their retail clients shows TikTok as a goldmine for long-term revenue growth—way beyond its social media reputation. [Read more…]

Wondershare has just dropped a bombshell in the social media marketing scene with the launch of Virbo 3.0, an advanced update to their popular AI avatar video generation platform. This rollout introduces three game-changing tools: AI Montage Maker, URL to Video, and AI Clip Maker. Designed to simplify video production for businesses and e-commerce sellers, these new features aim to turn video creation into a breeze, no expertise needed. [Read more…]

Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales. [Read more…]

Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations. [Read more…]

In a world where a single “like” can influence your next big purchase, Gen Z is at the forefront of this trend. A new study from Mavely reveals just how much sway influencers hold over holiday shopping decisions—and why it’s not always a sure-fire sale. [Read more…]

If you’re an eCommerce brand dabbling in Paid Social advertising, it’s time to step up your game. A new report from Fospha, a leading measurement and attribution company, reveals that brands are only scratching the surface when it comes to maximizing their returns from Paid Social channels. In fact, many brands are leaving significant money on the table, only spending about 27.5% of the channel’s potential profitability. [Read more…]

In a new study that could shake up marketing strategies across the board, the Interactive Advertising Bureau (IAB) revealed some eye-opening details about how brands and consumers really feel about Commerce Video ads. Despite 70% of digital advertisers already using this ad format, there’s a major disconnect between what companies think works and how consumers actually respond. [Read more…]

StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]

In a bold move set to shake up the world of social media management, Later, a frontrunner in influencer marketing, has just unveiled a groundbreaking new product: an AI-enabled social listening tool. This launch marks a significant leap forward as the company positions itself at the cutting edge of the digital marketing industry with its first-ever Social Revenue Platform™—a unified ecosystem designed to empower both brands and creators. [Read more…]

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In a bold move to transform digital marketing, ShopMy has launched ‘ShopMy Opportunities,’ a feature poised to revolutionize the way brands and creators collaborate. This innovative tool offers a direct alternative to traditional paid social and search advertising by enabling brands to secure guaranteed social mentions from creators for fixed payments. At the same time, creators retain full creative control and are assured a steady income. This feature complements ShopMy’s existing suite of brand-creator collaboration tools, which include paid campaigns, affiliate marketing, and gifting, all powered by robust data analytics and scalability. [Read more…]