PropellerAds has introduced a new advertising format called Paid Social Traffic, a move that could simplify how advertisers access social media audiences across multiple platforms. Announced on June 19, the new format allows advertisers to reach users on Facebook, Instagram, X, and other social feeds without managing separate advertising accounts on each platform.
Small business owners are wearing more hats than ever before. They are founders, marketers, customer service representatives, salespeople, and now, according to new research from Constant Contact, they are increasingly becoming creators.
A new report from Emplifi sends a clear message to marketers: the days of chasing likes without revenue impact are fading fast. The Q1 2026 Social Media Marketing Benchmarks report shows that user-generated content, often called UGC, is no longer a supporting tactic. It now sits at the center of conversion strategy. [Read more…]
Emplifi has released its “Digital Authenticity in the Age of AI” report, highlighting a clear message from consumers. Authentic brand engagement builds trust.
Socialtrait has stepped into a new category with a direct claim. Brands can now test how ideas spread before publishing them. The company calls this approach Behavioral Simulation AI. The product behind it is Social Media Multiverse.
A new report from Brandwatch, part of Cision, delivers a blunt message to the marketing industry. Access to data has never been higher. Confidence in using that data has never been lower. The report, titled The Marketer of 2026, found that only 25% of marketers say they understand their audiences “very well.” That number stands out. It raises a simple question. If marketers have more data than ever, why are they still guessing? [Read more…]
A new artificial intelligence platform backed by LG Electronics’ North American Innovation Center has entered the crowded social media marketing space with a blunt promise: tell small businesses and creators exactly what to post and why. The product, called OnVibe, launched this week with a focus on turning scattered content efforts into structured strategy.
Social media marketing has crossed a threshold that many teams have not fully acknowledged. Platforms still look familiar on the surface, but the mechanics underneath have shifted. Growth is no longer driven by publishing schedules alone or by dashboard activity that lives outside the app experience. [Read more…]
For years, YouTube creator advertising felt like a foggy room. Brands knew attention lived there. Results felt hard to pin down.
Agentio wants to clear the air.
The company released its Ultimate 2026 YouTube Creator Marketing Playbook, a data-backed report built from more than 10,000 YouTube creator integrations powered by first-party performance data. The message lands clearly. YouTube rewards patience, repetition, and smart spread. Quick tests and short measurement windows miss the point. [Read more…]
Instagram growth has a reputation problem. Too many services promise fast results and deliver hollow numbers. Hexrate is taking a different approach.