Unbounce is stepping on the gas. Less than a year after merging with Insightly, the company is delivering a packed slate of AI features and workflow updates aimed squarely at helping go-to-market teams move faster and sell smarter.

[Read more…]

Vendasta Launches WordPress Hosting to Tackle the Mess of Multisite Management

Vendasta is taking a bold swing at a common headache for franchises, agencies, and fast-growing businesses: juggling multiple WordPress sites without losing control, speed, or brand consistency.

On May 27, the company announced the release of its rebranded and retooled WordPress Hosting platform. It’s not just a name change—it’s a shift in focus. The platform, built on Google Cloud’s infrastructure, now supports multisite setups through a Premium edition aimed squarely at companies handling several web properties. [Read more…]

 

Oktopost has released new research that shows how B2B marketers are leaning on employee advocacy and smarter social tools to grow their business in 2025. The findings come from a survey of 772 full-time B2B marketing executives across the US and UK. The takeaway? B2B brands are shifting from traditional top-down messaging to something more personal—and it’s working. [Read more…]

In a strategic move to consolidate its communication platforms, Microsoft has announced the retirement of Skype, effective May 5, 2025. This initiative aims to streamline user experiences by transitioning Skype functionalities into Microsoft Teams, the company’s comprehensive communication and collaboration hub.? [Read more…]

 

Marketing resellers trying to keep pace with small business ad demand just got a new tool—and it doesn’t pull any punches. [Read more…]

A proposed tax on digital advertising in New York has small businesses sounding the alarm. Senate Bill S.173, also known as the Digital Ad Tax Act, aims to tax online advertising to fund unemployment programs. But business owners and industry leaders say it will do more harm than good. [Read more…]

Businesses pour time and money into digital marketing. But what happens when a potential customer picks up the phone instead of clicking “buy now”? That’s where many companies hit a wall—losing track of valuable conversations that could shape their marketing strategies. [Read more…]

 

Amazon has once again thrown sellers a curveball. The A10 algorithm update is here, and it’s completely changing how products rank in search results. [Read more…]

Anyone who runs email campaigns knows the struggle. You send a message, and instead of landing in someone’s inbox, it vanishes into the void. Bad addresses, spam traps, and outdated lists can tank your sender reputation before you even realize what’s happening. [Read more…]

Small businesses often juggle dozens of tasks, but few are more important than closing deals. Vendasta is making that process easier by adding Yesware Premium to its Marketplace, giving agencies and SMBs a proven sales engagement tool that tracks email interactions, automates follow-ups, and keeps everything synced in one place. [Read more…]

Every day, the world of online business becomes a little more competitive. Companies need to use every tool they have at their disposal to get an edge on the competition and put their products or services in front of customers. Having to learn a full array of digital tools can be an intimidating task, but it’s vital to building up your brand and maximizing your business. [Read more…]

The digital marketing landscape might soon feel the tremors from a series of executive orders signed by President Trump. These actions, touching on everything from social media platforms to trade practices, could reshape how businesses engage with their audiences online. Let’s break down the key orders and their potential impacts. [Read more…]

Digital marketing is rapidly evolving, and solutions that previously solved common issues are becoming redundant. In 2025, it will be crucial for digital marketers to adopt proactive strategies to stay ahead of complex and ever-changing challenges. [Read more…]

In today’s digital-first world, speed isn’t just an advantage—it’s a necessity. Auto dealer websites, however, may be falling behind. According to a comprehensive survey by Shift Digital, a Michigan-based leader in digital solutions, sluggish site performance is costing dealers both customers and revenue. After analyzing more than 3,300 U.S. mobile dealer websites in October, Shift Digital uncovered a glaring trend: slow websites are driving potential buyers away, significantly reducing engagement and conversion rates. [Read more…]

Webware.ai, the Toronto-based leader in digital marketing solutions, has just introduced Rivi, an AI-powered marketing agent set to redefine how small businesses establish their online presence. Unlike traditional digital marketing tools, Rivi is designed to fully automate essential marketing tasks, from building websites to managing social media campaigns, freeing business owners from the usual digital grind. With Rivi, business owners can set their marketing on autopilot, allowing them to focus on growing their business without needing advanced marketing expertise. [Read more…]

Crowd Content, the content giant that’s been powering digital strategies since 2011, has taken a bold step forward by rebranding to Stellar. This shift signals a major transformation in the company’s trajectory—from a freelance writing marketplace to a top-tier managed content provider that specializes in brand-aligned storytelling. [Read more…]

When you’re in the digital marketing or search industry like I am, your inbox can quickly fill up with unwanted emails that distract from important communications. Fortunately, setting up an effective spam filter with targeted keywords can save you time and frustration. Below are 48 keywords that will make your email management easier by filtering out a large amount of spam. These aren’t the only keywords in my spam filter, but they should significantly help reduce the volume of irrelevant emails. [Read more…]

 

Wavelo has launched a cutting-edge product catalog designed to give communication service providers (CSPs) a critical edge in the competitive market for customer retention and acquisition. This innovative offering promises to help telecom operators swiftly adapt to rapidly changing consumer demands, setting a new industry standard. [Read more…]

Siteimprove, a leading platform known for enhancing digital content experiences, has just launched a suite of innovative features designed to transform how marketers handle data and make decisions. These new capabilities promise to turn complex data into straightforward insights, promoting collaboration and driving substantial results. [Read more…]

Loyalty Juggernaut, Inc. (LJI), a trailblazer in the loyalty industry, has announced a monumental achievement at CRMC with the award of a new US patent (#11978082). This patent, granted by the United States Patent and Trademark Office, covers LJI’s innovative use of AI to deliver highly individualized offers to loyalty program members on a massive scale. [Read more…]

AgencyAnalytics, a renowned leader in marketing technology based in Toronto, has just unveiled its latest breakthrough for marketing agencies: the 11-Second Smart Dashboards. This innovative tool comes hot on the heels of the wildly successful 11-Second Smart Reports, further cementing the company’s commitment to revolutionizing client reporting processes. [Read more…]

Lumar, a key player in the SaaS arena, specializing in website intelligence and technical SEO, has unveiled a groundbreaking update to their platform: new site speed metrics. This innovative feature is designed to help businesses pinpoint and remedy website speed issues that negatively impact user experience, conversion rates, and ultimately, revenue. [Read more…]

In a move set to redefine the landscape of digital marketing tools, CallTrackingMetrics, the global powerhouse in conversation analytics, has just unleashed a quartet of personalized plans designed to supercharge the efforts of marketers, sales teams, and enterprise organizations. The Marketing Lite, Marketing Pro, Sales Engage, and Enterprise plans, unveiled in a grand announcement today, promise a revolutionary shift in providing tailor-made solutions to meet the diverse needs and budgets of businesses, regardless of their size. [Read more…]

UserWay has teamed up with SEMrush (NYSE: SEMR), the leading online visibility management SaaS platform. The collaboration aims to redefine the way websites are built, making them not just search engine optimized but also fully ADA compliant. [Read more…]

Blueshift, the leader in intelligent cross-channel engagement, has just launched a free tier of its industry-leading Customer Data Platform (CDP). This game-changer allows marketers to bring their customer data to life with 1:1 personalized journeys and audience activation, all in just 15 minutes. [Read more…]

According to a TechBehemoths survey that they conducted May 15-25,2023, SEO is the most effective method for lead generation. The survey was conducted by TechBehemoths among 2,542 companies in 57 different countries. The survey aimed to determine which digital marketing tools were most popular and efficient for digital agencies and IT companies. [Read more…]

When healthcare-related companies, such as hospitals and other healthcare facilities advertise on Google and Facebook, they usually turn off all tracking. After all, they don’t want to risk lawsuits and fines because they’re gathering data that makes them violate HIPAA. Google and Facebook (Meta) paid campaigns tend to gather as much data as possible on an individual, which is definitely not HIPAA compliant. So what’s a healthcare company to do when it comes to tracking? Now there’s a new solution, called Eruptr Privacy Defender(tm), that enables HIPAA-Compliant Google & Facebook campaign tracking. [Read more…]

Newfold Digital has acquired Yoast, the WordPress SEO Plugin. Yoast is currently installed in at least 12 million websites worldwide. Newfold Digital is a leading web presence solutions provider, and their brands include Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, and others. I use the Yoast WordPress plugin on this site, as well as many other sites and client sites that I work on. [Read more…]

The Dallas/Fort Worth Search Engine Marketing Association, an organization I helped found back in 2004, is holding it’s annual State of Search conference November 4-5, 2019. I’m the conference Chair this year–and it’s being held again at the famous Gilley’s Dallas, just south of Downtown Dallas. [Read more…]

There’s a job opening for a CMO (Chief Marketing Officer) at Travoom, a site that bills itself as a “social network and marketplace for bucket list travel experiences”. But, if you’re a US-based SEO expert, then I wouldn’t bother applying for the job. Apparently, according to their recent job listing on Zip Recruiter, their next CMO must “be an international SEO/SMO expert” because the “US SEO so called experts are crap”. Their words, not mine. [Read more…]

On Tuesday, March 19, 2019, I will be doing a Reddit AMA (Ask Me Anything) via the SEMRush.com Subreddit. This is an opportunity to literally ask me anything. I’ve chosen the topics of SEO Audits and Domain Names as well as chickens and goats. But seriously, if you have a question about performing an SEO audit on your website or your client’s website, feel free to ask. I’ve been doing SEO audits for 10 years now. [Read more…]

Back at the beginning of this month, October 2018, I upgraded the version of PHP that the web server was using. It upgraded it from PHP 5.6 to PHP 7. I had received a few warning/messages, that starting in December that there was some software on the server that wouldn’t be supported. So, I needed to upgraded to a more recent version of PHP. I went ahead and upgraded all the sites I host on this server to PHP 7. And after that, you’ll never guess what happened. Here’s a screenshot from my Google Analytics for this site: [Read more…]

From natural disasters, to hacked websites, banned websites, and unexpected life events, a crisis can certainly cripple your small business overnight. Google’s PDF titled Digital Tools and Resources to Help Your Business Prepare for a Crisis is a good start when it comes to preparing for a crisis. They list several things that you should do, several of which involve Google’s services: [Read more…]

Sellers Playbook and Exposure Marketing Company, along with its owners, have been charged by the US Federal Trade Commission and the State of Minnesota with running a large business opportunity scheme. [Read more…]

The United States FTC (Federal Trade Commission), in coordination with the Better Business Bureau, has charged nine people and corporations based in Canada and the United States with operating a company that made unsolicited telephone calls to small businesses and other organizations demanding that they pay for unordered directory listings, SEO services, or website design and hosting services. [Read more…]

The United States Federal Trade Commission (FTC) has charged three people and nine businesses with bilking over $125 million from thousands of consumers. The internet marketing scheme, called MOBE (My Online Business Education) aka My Own Business Empire, claimed that the business education program would enable people to start their own online businesses and earn substantial income. The defendants claimed to have a proven 21-step system for making substantial sums of money quickly and easily from internet marketing, which they promised to provide to those who join their program. [Read more…]

What exactly is GDPR, and if you have a US-based business with a website, why should you care about the upcoming deadline of May 25, 2018? I recently talked to a few businesses, and they didn’t know anything about it. And, they’ve never heard of it. As someone who is involved daily with digital marketing and search engine optimization of websites, I have to tell you that if you’re an EU-based business then you’ll need to comply with the new GDPR regulations by May 25, 2018. If you’re not in the EU, then you actually should care about it, as it will have an affect on your website–at a minimum, your Google Analytics data. [Read more…]

Gravityscan, the website security scanner service, is shutting down. Scheduled scans will continue to run on a set schedule and Gravityscan badges will continue to show on Pro websites through March 8, 2018. [Read more…]

Author Jon Bishop, former Director of Growth at Heap, has published 18 hours of Digital Marketing training over at Springboard. This appears to be a great way to learn the basics of digital marketing if you haven’t had any formal digital marketing training. [Read more…]

I am currently working on a unique project with domain names that requires me to crawl hundreds of thousands of URLs. Essentially, in this particular project, I have a list of domain names. Let’s say, around 100,000 domain names. What I want to know, for this project, is which domain names are actually being used for live websites, which domain names are being redirected, and which domain names are registered only (they don’t have hosting set up). [Read more…]