Refuel Agency has introduced Influyente, a groundbreaking marketing agency aimed at helping brands build meaningful connections with multicultural audiences. Backed by Refuel’s 35+ years of expertise in niche marketing, Influyente steps into a growing demand for campaigns that go beyond generic approaches. The focus? Precision targeting, authentic storytelling, and a results-driven strategy that speaks directly to Hispanic, Black, and other diverse communities across the U.S. [Read more…]

Episode Four, the creative agency renowned for delivering groundbreaking campaigns for brands like Adobe and Charles Schwab, has announced the launch of RYA™ (Radical Yet Acceptable). This innovative AI tool is set to transform marketing by providing instant cultural insights and generating creative ideas tailored to what Americans truly care about and how they spend their extra time and money. By combining cutting-edge technology with an unmatched data repository, RYA promises to take marketing strategies to a whole new level. [Read more…]

Best Practice Media is making waves in the marketing world with its latest acquisition of We Wild Women, a PR agency celebrated for helping entrepreneurs craft bold media strategies. Announced today, this move positions Best Practice Media as a full-service juggernaut in digital marketing, combining expertise in social media, digital advertising, and now, public relations. [Read more…]

Trustpilot, the global review platform known for connecting consumers and businesses, has landed a major legal victory in the United Kingdom. The company successfully took legal action against three websites—TPR, SMM Service Buy, and SMM 420—that were profiting from the sale of fake reviews. [Read more…]

Social Assurance, a front-runner in content management and marketing services for community banks, credit unions, and financial institutions, has rolled out an all-new task and project management suite that promises to revolutionize team collaboration and marketing efficiency. Available now to opt-in clients, this innovative set of features integrates effortlessly with the Social Assurance platform and its mobile app, providing clients with the tools they need—all without an added price tag. [Read more…]

Search Atlas has unveiled OTTO SEO, the world’s first autonomous AI-powered SEO agent. This innovative product aims to completely reshape how businesses manage search engine optimization (SEO), delivering unmatched efficiency, speed, and effectiveness. [Read more…]

In a major shake-up for the digital marketing world, SEMrush, the online visibility and content marketing powerhouse, has acquired Third Door Media. The acquisition includes well-known industry brands like Search Engine Land, SMX (Search Marketing Expo), MarTech.org, and Digital Marketing Depot. This strategic partnership promises a fresh wave of innovation and resources for marketers everywhere. [Read more…]

GetResponse has just thrown a lifeline to content creators everywhere. Today, the email marketing giant announced the launch of its Content Monetization Platform, a toolkit designed to help creators turn their expertise into cold, hard cash. From online educators to solopreneurs, this all-in-one platform arms users with powerful tools to create, market, and sell their content — and do it all without the typical headaches. [Read more…]

With the holiday season fast approaching, Canadian small businesses are feeling the heat – and it’s not from the festive lights. According to a new study from Constant Contact, inflation is squeezing the wallets of both shop owners and consumers, threatening to turn what’s typically the busiest time of year into a battle for survival. [Read more…]

DeepIntent has just launched a revolutionary platform that promises to be a game-changer for healthcare marketers. Introducing The DeepDive—an industry-first resource hub designed to arm healthcare marketers with the insights, tools, and professional development opportunities needed to excel in today’s competitive landscape. [Read more…]

Duda, the professional website builder renowned for its services to digital agencies and SaaS companies, has announced a game-changing integration with Square, the tech company simplifying commerce and financial services. This collaboration, revealed today, is set to enhance Duda’s native eCommerce solution by adding Square’s reliable and flexible payment options directly into the platform. [Read more…]

In a bold move to enhance its marketing intelligence platform, Funnel (www.funnel.io) has announced the acquisition of Adtriba (www.adtriba.com), a leading marketing measurement company. This strategic acquisition is set to expand Funnel’s product offering, incorporating advanced marketing analytics and Unified Marketing Measurement (UMM) to solidify its position as a global leader in marketing intelligence. [Read more…]

In a groundbreaking move to redefine digital marketing, Globant (NYSE: GLOB), a trailblazer in innovative technology solutions, has announced the launch of its Adobe Studio. This new venture combines Globant’s extensive expertise in marketing technology with cutting-edge generative AI and cross-industry business acumen, aimed at helping the world’s leading brands elevate their marketing strategies through Adobe Experience Cloud platforms. [Read more…]

Storyful, the global leader in social media intelligence and news, has launched an innovative new eBook titled “How Storyful Supports Newsrooms in the Quest to Go Viral.” This comprehensive guide is tailored specifically for the Latin American market, offering a detailed roadmap to creating and delivering compelling content that resonates with target audiences. [Read more…]

Xtend, a leading AI-powered marketing and analytics company, has announced the launch of an innovative suite of products designed to dramatically improve conversions in the critical lower marketing funnel. By harnessing the power of advanced data analysis and state-of-the-art AI strategies, Xtend is empowering businesses across e-commerce, fintech, travel, and more to achieve unprecedented growth and optimize their marketing efforts. [Read more…]

 

In an exciting development for businesses looking to enhance their content marketing strategies, lotus823, an award-winning marketing agency, has launched a revolutionary subscription service called OnlyCopy. This new offering delivers top-quality copywriting from lotus823’s team of professional writers at an affordable monthly rate, making premium content accessible to businesses of all sizes. [Read more…]

 

In a startling revelation, Invoca’s latest report uncovers a major revenue obstacle for B2C companies: a massive disconnect between marketing and sales teams. Despite recognizing the critical need for alignment, only a fraction of businesses achieve it, leading to significant revenue shortfalls. [Read more…]

In an era where personalized customer experiences are crucial, MoEngage has just released its groundbreaking Customer Engagement Benchmarks Report for 2024, shedding light on powerful strategies for marketers in the USA and Canada. This comprehensive analysis, derived from a staggering 20 billion data points, offers vital insights into optimizing marketing campaigns through personalized, omnichannel customer experiences. [Read more…]

In Waltham, Massachusetts, Constant Contact, a leader in digital marketing solutions, has introduced an innovative tool, Campaign Builder, aimed at revolutionizing marketing for small and medium-sized businesses (SMBs). This new feature harnesses artificial intelligence (AI) to facilitate automated, multi-channel marketing campaigns that promise simplicity and effectiveness. [Read more…]

In a groundbreaking shift that promises to redefine the future of business across the globe, companies are increasingly integrating artificial intelligence (AI) into their operations. With the International Monetary Fund (IMF) projecting that AI will impact nearly 40% of jobs worldwide, industries are pivoting to adapt to this transformative wave. The Global AI Market is anticipated to skyrocket to over $1.75 trillion by 2030, according to Statista, underscoring the significant economic impact and opportunities AI is poised to deliver. [Read more…]

In its sixth iteration, Nielsen’s Annual Marketing Report has once again provided critical insights into the evolving landscape of global marketing strategies and ROI optimization. Released on April 25, 2024, this year’s report surveyed nearly 2,000 marketers worldwide to uncover how they plan to navigate through rising inflation, shifting consumer spending, and supply chain challenges to boost their advertising returns. [Read more…]

A new study released by Constant Contact, a leader in digital marketing and automation solutions, has shed light on the profound struggles small businesses face when it comes to marketing. The report, titled “Small Business Now,” draws insights from over 1,300 small business leaders across the United States, United Kingdom, Australia, and Canada, highlighting widespread issues like low confidence, limited time, and insufficient knowledge in marketing. [Read more…]

Constant Contact has teamed up with Square, blending the formidable forces of digital marketing automation with advanced Point of Sale technology. This new partnership aims to streamline sales and marketing efforts, making it easier than ever for small businesses to engage customers and enhance loyalty post-purchase. [Read more…]

In an ever-evolving digital landscape where small to medium-sized businesses (SMBs) often find themselves struggling to keep up, Complete Business Marketing (CBM) has stepped in with a game-changing solution that promises to put them back in the lead generation race. Hailing from San Diego, CA, CBM’s latest innovation, the ‘Gemini AI’ powered SaaS marketing solution, is tailor-made for SMBs looking to navigate the complexities of online marketing and lead generation with ease and efficiency. [Read more…]

In an innovative leap forward for retail marketing, Archway, a renowned leader in marketing execution, has joined forces with Swiirl, an AI-driven platform that forges connections between brands and local content creators. This dynamic duo is setting out to transform the retail landscape by embedding localized, authentic marketing content into stores, directly engaging communities and supporting schools in the process. [Read more…]

In an innovative leap forward for small businesses, Constant Contact, a beacon of hope for small enterprises and nonprofits, has partnered with Telgorithm to carve out new territories in the digital marketing landscape. This dynamic duo is breaking down barriers previously faced by sole proprietorships, enabling them to harness the power of SMS marketing without the need for a federal Employer Identification Number (EIN) or tax ID. [Read more…]

In an era where the media landscape is as diverse as it is dynamic, a groundbreaking transformation has taken place. BerlinRosen Holdings has evolved into Orchestra, a visionary communications conglomerate designed to navigate and master the complexities of modern media. This rebranding marks the union of eight distinguished agencies into a single, formidable entity aimed at reshaping the way businesses communicate in an ever-changing world. [Read more…]

In an era where personal touch in digital interactions is more valued than ever, Merkle, a powerhouse under dentsu’s expansive umbrella, is breaking new ground with its latest innovation – the Intelligent Messaging solution. This new offering is setting the stage to revolutionize how brands connect with their customers, promising a blend of artificial intelligence and human warmth across various communication platforms. [Read more…]

In a David-versus-Goliath legal showdown, zuMedia Inc., the brains behind the innovative DMDb.com online platform, has initiated legal proceedings against Internet behemoth IMDb.com, Inc. in the United States District Court for the Southern District of New York. The lawsuit aims to secure a judicial declaration affirming zuMedia’s DMDb trademark’s distinctiveness and non-conflicting nature with IMDb’s trademark, while also seeking to annul two of IMDb’s trademark registrations. The case, titled zuMedia Inc. v. IMDb.com Inc., No. 1:23-cv-08472 (S.D.N.Y.), promises to be a high-stakes battle in the realm of intellectual property rights. [Read more…]

Lionize, the cutting-edge AI-driven influencer search tool and platform, has just sealed an initial funding round of up to $2 million, spearheaded by Cultivation Capital. This financial injection signals a pivotal moment for Lionize as it charges ahead with its mission to revolutionize influencer marketing through the power of artificial intelligence. [Read more…]

Substance Strategy & Creative, a trailblazer in marketing solutions for financial institutions, unveils a game-changing offering: Images of Substance. Powered by artificial intelligence (A.I.), this groundbreaking tool promises to transform how financial marketers approach visual branding and content creation, offering unparalleled differentiation, control over image selection, and substantial cost savings. [Read more…]

In a game-changing collaboration, Vericast has joined forces with Snowflake, the leading Data Cloud Company, to revolutionize marketing strategies and propel consumer engagement to new heights. Through groundbreaking technology innovations and exclusive data offerings available in the Snowflake Marketplace, Vericast is empowering marketers with unparalleled tools to connect with consumers in meaningful, privacy-safe ways. [Read more…]

SOMO, the pinnacle marketing service platform under BlueFocus, introduces SOMO Community. This revolutionary feature is poised to redefine the connection between brands and influencers, promising a more efficient and transparent era for global influencer marketing campaigns. [Read more…]

In a recent study, Constant Contact, unveiled the significance of the holiday season for small business success. The special holiday edition of the Small Business Now report not only underscores the crucial role the final quarter of the year plays in small businesses’ financial well-being but also sheds light on consumer holiday spending and the strategies employed by small businesses to boost sales. [Read more…]

BrandChamp, an ambassador marketing software (SaaS) company, has acquired CrewFire, a popular ambassador marketing software. [Read more…]

I’ve now used both ChatGPT and Google Bard, which are two distinct AI tools. Which do you think is better, ChatGPT or Google Bard? Well, both have their own unique qualities and features. I asked both ChatGPT and Google Bard the same questions, and here are the differences between the two. I’ll let you decide which is better, ChatGPT or Google Bard. [Read more…]

Microsoft is shutting down the Microsoft Teams Free Classic version on April 12, 2023. This is just over one month’s notice of the shut down, which is not a lot of time for most users to decide if they want to upgrade or not. [Read more…]

Bluehost has launched its new commerce solutions that make it easier for their customers to launch online stores using WordPress. Bluehost is adding YITH plugins and WooCommerce. YITH is an independent developer of WooCommerce plugins. WooCommerce runs using the WordPress content management system. [Read more…]

The global CMS (Content Management System) market share will reach $123.5 billion in revenue by 2026. There are a lot of players out there, some with a larger market share than others. If you haven’t heard of a CMS, it’s what’s used to build and create websites. The CMSs that I personally think of off the top of my head are WordPress, Duda, Wix, Squarespace, and the “other website builders”, such as website builders provided by domain name registrars and free ones like the Google Business Profile “site builder”. So which one should you use? Which CMS is the best? Let’s take a look, as I honestly think it depends on your needs. [Read more…]