Constant Contact has teamed up with Square, blending the formidable forces of digital marketing automation with advanced Point of Sale technology. This new partnership aims to streamline sales and marketing efforts, making it easier than ever for small businesses to engage customers and enhance loyalty post-purchase.
For businesses already utilizing Square’s robust POS system, this integration is a game-changer. Through the Square App Marketplace, sellers can now access Constant Contact’s innovative app, which facilitates the automatic synchronization of customer contact details and purchase behaviors into the Constant Contact platform. This means that businesses can say goodbye to the cumbersome process of manual data entry and hello to a world where sending precisely targeted emails based on recent customer interactions is just a few clicks away.
Empowering Small Businesses with Smart Technology
The synergy between Constant Contact and Square addresses a critical need within the small business community—simplifying the digital marketing process to focus more on growth and less on the logistics of campaign management. With this integration, users can effortlessly insert products directly into marketing emails, significantly enhancing the potential for follow-up sales.
Stephanie Ting, Chief Strategy Officer at Constant Contact, emphasized the strategic vision behind the partnership, stating, “Small businesses are looking for tools that help them understand customer behavior and quickly take action. By integrating with Square, we’re combining the power of two industry-leading platforms to help our customers gain new insights and drive business growth with the tools they use every day.”
Driving Customer Engagement and Revenue Growth
This integration not only makes marketing more manageable but also more effective. With advanced tools for list growth and in-depth reporting provided by Constant Contact, Square sellers can now engage their customers more deeply, encouraging loyalty and repeat business. Furthermore, the targeted marketing messages enabled by this partnership are designed to boost conversion rates by reaching out to customers most likely to respond based on their purchase history and interaction.
Vijay Vachani, Global Head of Partnerships at Square, highlighted the added benefits for sellers, noting, “Square’s integration with Constant Contact enables sellers to build deeper relationships with their customers so they can drive loyalty and repeat visits, while also attracting new buyers for increased sales.”
Looking Forward
As the digital landscape continues to evolve, partnerships like that between Constant Contact and Square are setting new standards for what can be achieved in small business marketing. By reducing the complexity of marketing tools and enhancing accessibility to powerful data-driven strategies, this collaboration is poised to help small business owners not only survive but thrive in competitive markets.
For small businesses looking to elevate their marketing game and drive significant growth, exploring the new capabilities offered by the Constant Contact and Square integration could be the first step towards achieving new heights of success. To learn more about the integration and its benefits, visit Constant Contact’s website.
