The Interactive Advertising Bureau (IAB) has released a revealing report, painting an optimistic picture for the digital advertising landscape in 2025. The “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth” gives industry insiders a sneak peek at where their dollars will be heading in the year ahead. [Read more…]
Digital advertising is evolving at breakneck speed, and AdCellerant is here to guide businesses through these transformations. With the rapid rise of technologies like artificial intelligence (AI), Connected TV (CTV), and commerce media, brands are finding new ways to engage with audiences. However, these advancements also bring challenges, including market fragmentation and growing privacy concerns. [Read more…]
AdCreative.ai, a frontrunner in the world of AI-powered advertising, has unveiled an ambitious initiative poised to redefine the marketing landscape. The company’s Agency Partnership Program aims to provide marketing and advertising agencies with the tools, knowledge, and support needed to fully integrate artificial intelligence into their daily operations. By doing so, agencies can not only scale their operations but also deliver superior outcomes for their clients and significantly boost profitability. [Read more…]
The American Advertising Federation (AAF) has unveiled its 2025 Advertising Hall of Fame inductees, honoring eight trailblazing individuals and one powerhouse corporation for their groundbreaking contributions to advertising and marketing. [Read more…]
Attorney General Ken Paxton is turning up the heat on advertising industry heavyweights. Paxton’s office has launched an investigation into claims that the World Federation of Advertisers (WFA) and its affiliated group, the Global Alliance for Responsible Media (GARM), might be orchestrating a boycott of certain social media platforms. The potential goal? To suppress competition and enforce selective “Brand Safety Standards.” [Read more…]
Small to mid-sized businesses (SMBs) often find themselves at a crossroads when it comes to digital advertising. With new platforms constantly popping up, it’s tough to know where to invest. Enter Orange 142’s Emerging Channels Council, a fresh initiative that aims to guide SMBs through the rapidly growing worlds of retail media, social media, and connected TV (CTV). [Read more…]
Anvara, a new advertising marketplace, is turning the world of real-world marketing on its head. Think Airbnb, but for premium ad spaces. Whether it’s a Yankee Stadium sponsorship, a Coachella brand activation, or even branding coffee sleeves at a college campus café, Anvara makes it happen in just a few clicks. [Read more…]
Word-of-mouth advertising, long considered a cornerstone for small businesses, may be losing its grip on younger generations. Fresh data from GoDaddy paints a picture of Gen Z turning their trust to influencers rather than friends, family, or colleagues when it comes to product recommendations. [Read more…]
Integral Ad Science (IAS) has just unveiled something advertisers have been eagerly waiting for—a new optimization solution in partnership with Meta that promises to transform how brands navigate Facebook and Instagram’s Feed and Reels. The announcement marks a significant milestone, allowing brands to automatically steer clear of content they deem unsuitable, thanks to AI-driven technology that ensures ads land in the right place at the right time. [Read more…]
AdGPT.com, an AI-powered platform, is flipping the script on how small and medium businesses (SMBs) tackle digital advertising. Launched quietly, it has already drawn tens of thousands of businesses from California to New York, allowing them to create fully optimized ads for platforms like Facebook, Google, and LinkedIn with a single click. [Read more…]
Orange Apron Media, the retail media division of The Home Depot, has unveiled a cutting-edge self-service platform: Orange Access. Launched on October 3, 2024, this new tool aims to simplify every step of the advertising process, from campaign creation to performance analysis. Built on Vantage technology, Orange Access streamlines ad buying, optimization, reporting, and insights—all in one place. [Read more…]
TripleLift, a trailblazer in digital advertising, has just unveiled its 2024 State of Data report, and it’s shining a spotlight on how advertisers are adjusting to the shifting digital landscape. With programmatic marketing undergoing major changes, this report couldn’t have come at a better time. [Read more…]
Rakuten Advertising, a global leader in affiliate marketing, has just added another accolade to its impressive portfolio. The company has been awarded the “Best Performance Marketing Solution” in the prestigious 2024 MarTech Breakthrough Awards. This recognition highlights Rakuten Advertising’s innovative approach and its industry-leading technology that continues to set new standards in performance marketing. [Read more…]
As the digital advertising industry faces increasing regulation with the implementation of 19 comprehensive state privacy laws and more on the horizon, the need for accountability and transparency has never been more critical. Recognizing this, the Interactive Advertising Bureau (IAB) has introduced the IAB Diligence Platform, powered by SafeGuard Privacy. This innovative platform is designed to simplify and streamline compliance across the entire digital advertising ecosystem. [Read more…]
In the increasingly competitive digital marketplace, simply having an online presence isn’t enough. The real battleground is the search engine results page (SERP), where visibility can make or break a brand. Recognizing this, Techint Labs has released a new whitepaper titled Your Guide to Dominating Share of Voice in the Digital World. This comprehensive guide reveals a clear link between a higher share of voice (SOV) and increased market share, providing businesses with actionable insights to enhance their digital marketing strategies. [Read more…]
Criteo (Nasdaq: CRTO), a leading commerce media company, has announced a strategic collaboration with Microsoft Advertising. This partnership aims to integrate Microsoft Advertising’s vast demand network with Criteo’s extensive global network of 225 retailers, addressing the growing fragmentation in the retail media landscape. [Read more…]
Ventas-AI by Beeby Clark+Meyler. AI-Performance Marketing system.
Beeby Clark+Meyler (BCM), a renowned performance marketing agency, has launched “Ventas-AI,” a state-of-the-art AI-stack designed to revolutionize creative pre-launch optimization, creative testing, and the generative production of improved ad creative. This new tool promises to accelerate learning at scale and enhance the effectiveness of media algorithms, such as those used by Meta, to better engage and convert target audiences. [Read more…]
United Airlines has announced the launch of Kinective Media, a trailblazing media network that leverages travel behavior insights to deliver personalized advertising, content, and experiences to its customers. This innovative platform is set to redefine how brands connect with travelers, offering a unique blend of real-time, targeted marketing opportunities. [Read more…]
Quantcast has launched a self-serve advertising platform designed to make programmatic advertising on the open web accessible to independent agencies and advertisers of all sizes. This new platform democratizes access to sophisticated advertising tools, traditionally reserved for the biggest players, marking a significant shift in the digital marketing landscape. [Read more…]
In a landscape often marked by bullish growth, the podcast industry experienced a noticeable slowdown in advertising revenue in 2023, as detailed in the latest release from the Interactive Advertising Bureau (IAB). The “U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections” indicates a modest 5% increase in ad revenues, totaling $1.9 billion. Despite this tepid growth, largely impacted by a challenging advertising environment affecting mid-tier companies, the IAB projects a robust rebound with anticipated double-digit growth rates in the coming years. [Read more…]
In an extraordinary display of consistent excellence, Media.Monks, the digital-first marketing arm of S4Capital, has been named to AdExchanger’s prestigious Top 50 Programmatic Power Players list for the fifth consecutive year. This accolade cements Media.Monks as the only marketing and advertising services company to maintain a spot on the list since its inception in 2020. [Read more…]
In a groundbreaking development for small and medium-sized businesses (SMBs), AdGPT has launched the world’s first fully automated ad creative tool designed specifically for this sector. Announced today in Tel Aviv, this innovative platform is poised to transform how SMBs approach digital advertising by enabling the creation of sophisticated, high-finish ads across multiple platforms such as Facebook, Instagram, X (formerly Twitter), Google, Taboola, and Outbrain—all without the need for prior advertising expertise. [Read more…]
The digital video advertising landscape is undergoing a seismic shift, with spending projected to surge by 16% in 2024, nearly outpacing the overall media growth rate by 80%, according to the latest findings from the Interactive Advertising Bureau (IAB). This year, digital video ad revenues are anticipated to skyrocket to an impressive $63 billion. [Read more…]
Denver-based AdCellerant, a leader in marketing technology and services, announced on April 25, 2024, the launch of its innovative PowerPoint Proposal Tool, setting a new standard in how businesses create, customize, and deliver proposals. This latest enhancement is designed to streamline the proposal process, making it more efficient and tailored to the unique demands of its users. [Read more…]
AdCellerant, a leader in marketing technology and services, has announced the launch of two groundbreaking products: Streaming TV Plus and Streaming TV Premium. These new offerings are set to revolutionize how advertisers reach and engage with their target audiences through Streaming TV platforms. [Read more…]
Quora, the renowned platform celebrated for fostering knowledge sharing among its 400 million monthly unique visitors, has announced exciting enhancements to its advertising features, specifically tailored for the UK market. This upgrade not only polishes existing capabilities but also significantly boosts the platform’s knack for connecting advertisers with a highly motivated and engaged audience. [Read more…]
In a striking demonstration of resilience and growth, the U.S. digital advertising industry shattered records in 2023, achieving a historic revenue milestone of $225 billion, marking a 7.3% increase year-over-year. This substantial growth is outlined in the latest “IAB Internet Advertising Revenue Report: Full Year 2023,” meticulously conducted by PwC. [Read more…]
In a strategic move that promises to reshape the digital advertising landscape, Equativ, a global leader in independent ad technology, has announced significant upgrades to its Equativ Buyer Connect (EBC), a self-service curation platform designed for enhanced control and simplicity. This timely enhancement addresses the industry’s urgent need for innovative solutions in the wake of the diminishing reliance on third-party cookies. [Read more…]
In a move that’s setting the pace for inclusivity in advertising, Mediavine, the leading full-service ad management firm in the U.S., has teamed up with Sertify, a trailblazing diversity certification network. This strategic alliance aims to transform how advertisers connect with and support diverse publishers and content creators across the digital landscape. [Read more…]
In a striking leap into the future of advertising, Oclean has just unveiled an innovative commercial for its latest product, the Oclean X Ultra WiFi Smart Sonic Toothbrush, across Europe. This isn’t just any commercial; it’s a pioneering venture that brings together artificial intelligence and digital artistry to showcase the toothbrush’s cutting-edge features, including Visible Brushing and AI Voice Guidance. With this campaign, Oclean is setting new benchmarks for creativity and technological integration in the oral health sector. [Read more…]
The digital age has ushered in an era where video games are no longer just a form of entertainment; they’re a goldmine for marketers. In a riveting reveal from the Interactive Advertising Bureau (IAB) at the recent IAB PlayFronts event, the groundbreaking study “Changing the Game: How Games Advertising Powers Performance” has catapulted games advertising into the spotlight. This study, a first of its kind, unpacks the dynamism and effectiveness of weaving advertising into the gaming world, showcasing it as a vital ingredient in the marketing mix of today and tomorrow. [Read more…]
In the bustling city of Austin, Texas, a new name is making waves in the business-to-business (B2B) advertising scene: Ambient Array. Launched by the highly acclaimed agency owner, Jed Jones, Ph.D., this fresh venture is setting new standards in the marketing world with its cutting-edge strategy and meticulous use of data analytics. With a robust team of eight specialists, Ambient Array is poised to transform how companies position themselves in the market, promising unparalleled visibility and engagement. [Read more…]
In a digital era where the average mobile user is bombarded with ads, a fresh wave of innovation led by CarambolaAI promises to change the game of mobile advertising. Through a meticulously conducted study, CarambolaAI has thrown the spotlight on the power of contextual social units, proving them to be far more engaging than the traditional ad banners that many of us love to hate. [Read more…]
Ezoic, the trailblazer in technology-driven platforms for digital creators, has just unveiled its latest masterpiece—the Enterprise program. Designed specifically for the crème de la crème of digital publishers and video maestros, this program is set to redefine the standards of digital content creation, SEO mastery, audience engagement, monetization, and video innovation. [Read more…]
MediaGo, under the giant wing of Baidu Global Business Unit, and GeoEdge, the herald of ad security, have announced an expansion of their partnership. This collaboration promises to usher in a new era of malvertising protection, aiming to create a safer, more secure internet for users and advertisers alike. [Read more…]
In a landmark move that has the digital marketing world buzzing, Miami’s very own Prescient AI has just secured a whopping $10 million in Series A funding, heralding a new era for omnichannel brands eager to optimize their ad spend and turbocharge revenue. The company, known for its groundbreaking AI-powered media measurement and optimization tools, has seen an eye-popping 30x revenue growth in 2023 alone, attracting the attention and confidence of major investors like Headline and CEAS Investments. [Read more…]
In a recent development, Andrew Ferguson and Melissa Holyoak have been confirmed as the latest members of the Federal Trade Commission (FTC), setting the stage for potential shifts in digital advertising regulations. As the spotlight intensifies on FTC priorities, nationwide small business coalition Internet for Growth is calling on the newly appointed commissioners to prioritize the protection of digital advertising for small enterprises. [Read more…]
ClickTech, a renowned provider of AdTech software solutions, is shaking up the digital marketing landscape with the release of Adzooma V4—an upgraded version of its acclaimed online marketing platform. Designed to empower businesses of all sizes, Adzooma V4 promises to revolutionize the way companies manage their paid advertising campaigns across leading platforms like Google, Microsoft, and Facebook Ads. [Read more…]
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH) has launched Point™, a groundbreaking suite of machine learning-powered geo-intelligence solutions. With a focus on driving real-world visitation performance for advertisers, Point™ represents a significant leap forward in harnessing the potential of location-based data to deliver measurable results. [Read more…]
Adspace has pulled back the curtain on its revolutionary suite of digital marketing services, poised to redefine the very essence of ecommerce advertising. Positioned not merely as a service provider but as an avant-garde force driving the convergence of technology and commerce, Adspace’s unveiling promises a seismic shift in the industry landscape. [Read more…]