Ezoic, the trailblazer in technology-driven platforms for digital creators, has just unveiled its latest masterpiece—the Enterprise program. Designed specifically for the crème de la crème of digital publishers and video maestros, this program is set to redefine the standards of digital content creation, SEO mastery, audience engagement, monetization, and video innovation. [Read more…]
MediaGo and GeoEdge Strengthen Partnership to Enhance Malvertising Protection and Ensure User Safety
MediaGo, under the giant wing of Baidu Global Business Unit, and GeoEdge, the herald of ad security, have announced an expansion of their partnership. This collaboration promises to usher in a new era of malvertising protection, aiming to create a safer, more secure internet for users and advertisers alike. [Read more…]
Miami-Based Startup Secures $10M to Revolutionize How Brands Boost Ad Profits: Discover Prescient AI’s Secret Sauce
In a landmark move that has the digital marketing world buzzing, Miami’s very own Prescient AI has just secured a whopping $10 million in Series A funding, heralding a new era for omnichannel brands eager to optimize their ad spend and turbocharge revenue. The company, known for its groundbreaking AI-powered media measurement and optimization tools, has seen an eye-popping 30x revenue growth in 2023 alone, attracting the attention and confidence of major investors like Headline and CEAS Investments. [Read more…]
New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses
In a recent development, Andrew Ferguson and Melissa Holyoak have been confirmed as the latest members of the Federal Trade Commission (FTC), setting the stage for potential shifts in digital advertising regulations. As the spotlight intensifies on FTC priorities, nationwide small business coalition Internet for Growth is calling on the newly appointed commissioners to prioritize the protection of digital advertising for small enterprises. [Read more…]
ClickTech Unveils Adzooma V4, the Game-Changing Platform You Need to Know About
ClickTech, a renowned provider of AdTech software solutions, is shaking up the digital marketing landscape with the release of Adzooma V4—an upgraded version of its acclaimed online marketing platform. Designed to empower businesses of all sizes, Adzooma V4 promises to revolutionize the way companies manage their paid advertising campaigns across leading platforms like Google, Microsoft, and Facebook Ads. [Read more…]
AdTheorent Unveils Point™, Revolutionizing Ad Targeting with Machine Learning
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH) has launched Point™, a groundbreaking suite of machine learning-powered geo-intelligence solutions. With a focus on driving real-world visitation performance for advertisers, Point™ represents a significant leap forward in harnessing the potential of location-based data to deliver measurable results. [Read more…]
Adspace Unveils Game-Changing Strategies to Dominate Ecommerce
Adspace has pulled back the curtain on its revolutionary suite of digital marketing services, poised to redefine the very essence of ecommerce advertising. Positioned not merely as a service provider but as an avant-garde force driving the convergence of technology and commerce, Adspace’s unveiling promises a seismic shift in the industry landscape. [Read more…]
Revolutionizing Radio Advertising: Futuri Unveils TopLine Integration of SpotOn AI, Transforming Client Interactions
In a bold move set to redefine the landscape of broadcast advertising, Futuri, a leading provider of AI-driven broadcast solutions, has announced a groundbreaking integration within its sales intelligence platform, TopLine. The introduction of SpotOn Spec Spots marks a pivotal moment in the industry, promising to revolutionize client interactions and streamline the sales cycle. [Read more…]
Consumers’ Bold Choice: 8 in 10 Prefer More Ads Over Paying for Digital Content and Services! Unveiling the Surprising Trends in a New IAB Study
In a groundbreaking revelation, the Interactive Advertising Bureau (IAB) has unveiled its first-ever comprehensive Consumer Privacy Study, delving deep into the psyche of consumers and their evolving relationship with digital advertising. Brace yourselves for a wild ride through the intricacies of consumer preferences, the value they place on the ad-supported internet, and the surprising revelations about data privacy laws. [Read more…]
Baidu’s MediaGo Joins Forces with Amazon Publisher Services for a Digital Advertising Revolution
Baidu Global MediaGo, the cutting-edge intelligent advertising platform, has just announced a groundbreaking collaboration with Amazon Publisher Services (APS). The integration of MediaGo with APS’s Transparent Ad Marketplace (TAM) is set to redefine the landscape of digital advertising, opening up new avenues for publishers and advertisers alike. [Read more…]
Intellimize Unleashes AI Magic for Instant High-Converting Landing Pages
In a game-changing move for marketers, Intellimize, the forefront player in AI experience optimization, is set to revolutionize the digital landscape with its groundbreaking feature—AI Landing Pages. This latest innovation takes personalization to unprecedented heights, allowing marketers to craft highly converting landing pages in mere seconds using the power of generative AI. [Read more…]
Revolutionizing Affiliate Marketing: Rakuten Unleashes AI-Powered Partnership Discovery for Explosive Revenue Boosts
Rakuten Advertising, the global powerhouse in affiliate marketing, announced the launch of Partnership Discovery at Affiliate Summit West 2024 in Las Vegas. This cutting-edge artificial intelligence tool is set to transform the landscape by connecting advertisers with the most effective publisher partners, propelling audience engagement and boosting revenue like never before. [Read more…]
AdTheorent Revolutionizes Digital Advertising with Adelaide Partnership
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a pioneer in machine learning, joins forces with Adelaide, the leader in attention-based media quality measurement. This dynamic partnership introduces a new era of campaign optimization and measurement, utilizing Adelaide’s attention-based metrics to drive measurable value for programmatic advertisers. [Read more…]
Revolutionizing Marketing: TransPerfect and Knak Unveil Game-Changing GlobalLink Integration for Seamless Multilingual Campaigns
TransPerfect, the world’s foremost provider of language and technology solutions, has announced an integration of its GlobalLink translation management technology into Knak, the pioneering no-code campaign creation platform designed for enterprise marketing teams. [Read more…]
Revolutionizing Online Ads: MediaGo and The Media Trust Unite to Transform The Digital Experience
MediaGo, the innovative deep learning-based intelligent advertising platform, has announced an expansion of its collaboration with The Media Trust (TMT), a global authority in digital trust and safety for online advertising. Brace yourselves for a safer, cleaner, and more enjoyable digital journey as this partnership aims to elevate the quality of advertisements, safeguard publishers, and deliver secure consumer experiences. [Read more…]
MediaGo and Voluum Join Forces: Unleashing the Power of Deep Learning for Advertisers
MediaGo, the intelligent advertising platform backed by Baidu Global, has teamed up with Voluum, a leading advertising tracking and optimization platform. This partnership is set to revolutionize the advertising game, offering users the latest in deep learning technology for unparalleled campaign management and optimization. [Read more…]
Media.Monks Unleashes Monks.Flow, the Game-Changing AI Suite at CES 2024
In a groundbreaking move, Media.Monks, the first-ever AI Agency of the Year as recognized by Adweek, has taken the stage at CES 2024 to introduce its latest innovation – Monks.Flow, a cutting-edge AI-centric professional managed service. This new offering is set to transform the landscape of marketing and advertising, revolutionizing how humans and machines collaborate in the digital realm. [Read more…]
Revolutionizing Advertising: AdTheorent Drops Bombshell Insights on Programmatic Trends
AdTheorent has pulled back the curtain on the current landscape of the open-web programmatic advertising industry. Partnering with Advertiser Perceptions, the results from their joint study have unveiled key insights that are shaking up the advertising world. [Read more…]
Marketing Mavericks Unveil Paradigm-Shifting Insights: Women’s Sports Fandom Redefines Advertiser Playbooks
In a groundbreaking revelation that could reshape the marketing landscape, Rain the Growth Agency, a trailblazing independent performance advertising agency led by women, has unveiled riveting insights into the evolving landscape of women’s sports viewership. The agency’s latest research, conducted through their innovative MindReader™ tool, delves deep into the habits and preferences of fans of women’s sports (FOWS), promising a goldmine of opportunities for brand marketers seeking to connect with this burgeoning and affluent audience. [Read more…]
Revolutionizing TV Advertising: Waymark and DanAds Join Forces for Instant, AI-Generated Ad Magic
Waymark, the trailblazing AI video creation tech company, and DanAds, the self-serve adtech powerhouse, have teamed up to automate the entire TV advertising journey. This dynamic partnership introduces a fully automated, white-labeled self-serve advertising infrastructure, bringing together Waymark’s comprehensive AI-generated creative production and DanAds’ cutting-edge self-serve advertising automation technology. [Read more…]