The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
The Interactive Advertising Bureau (IAB) has released its 2025 Internet Advertising Revenue Report, conducted by PwC (PricewaterhouseCoopers). The headline number stands out. Digital ad revenue reached $294.6 billion in 2025.
The Interactive Advertising Bureau (IAB) has released a new industry guide that marks a clear turning point for commerce media. Announced at the IAB Connected Commerce Summit, the report—Building a Competitive Commerce Media Ecosystem—lays out how companies must adapt as the market moves past its early growth phase. [Read more…]
Lanbow, developed by Sandwich Lab, has released a key part of its advertising system as open-source. The release includes Lanbow Claw Skill, a component built to manage Meta ad execution from start to finish.
A new research report from Snapchat and market research firm Alter Agents reveals a major shift in how younger consumers choose telecommunications providers. Social platforms now play a direct role in purchasing decisions. In many cases, those platforms move consumers from discovery to purchase faster than traditional channels. [Read more…]
Google is back on top. The Kellogg School of Management named Google Gemini’s “New Home” ad the strongest Super Bowl commercial of 2026, placing it first in the school’s annual advertising review. The result marks the fourth time Google has earned the No. 1 position in the long-running evaluation.
The Interactive Advertising Bureau has released its 2026 Outlook Study, and the message is blunt. Advertising budgets are growing again. The forecast calls for a 9.5% increase in U.S. ad spend year over year.