In a landmark move that has the digital marketing world buzzing, Miami’s very own Prescient AI has just secured a whopping $10 million in Series A funding, heralding a new era for omnichannel brands eager to optimize their ad spend and turbocharge revenue. The company, known for its groundbreaking AI-powered media measurement and optimization tools, has seen an eye-popping 30x revenue growth in 2023 alone, attracting the attention and confidence of major investors like Headline and CEAS Investments.
Prescient AI’s innovative platform is the new darling of top brands such as GOOD AMERICAN, HexClad, Cozy Earth, and Nood, thanks to its uncanny ability to predict profitability and enhance the revenue generated from advertising campaigns. These brands have witnessed a remarkable 20% boost in their return on ad spend (ROAS), a testament to the platform’s efficacy.
Delving into the success stories, HexClad’s Director of Growth Marketing, Cameron Bush, shared their own transformative experience with Prescient AI. Before partnering with the tech innovator, HexClad was navigating the choppy waters of ad spend allocation with confidence but lacked the granular insights needed for on-the-fly campaign adjustments. The result of adopting Prescient AI’s recommendations? A staggering 30% leap in ROAS and an 85% uptick in revenue during the crucial Q4 period.
At the heart of Prescient AI’s success is its sophisticated use of first-party data coupled with proprietary machine learning models. These models not only assess the direct impact of engaged ads but also unravel the “halo effects” of ads that consumers see but don’t interact with. Tailor-made for each brand, these models proficiently map out omnichannel revenue across the entire media mix, providing brands with precise attribution and forecasting future spend outcomes with an impressive level of accuracy.
This innovation comes at a critical time when digital marketing grows increasingly complex, and user-level tracking faces stringent data-privacy constraints. Traditional methods like platform-reported data or multi-touch attribution (MTA) are proving inadequate, leaving marketers in the dark about the true performance of their campaigns. Prescient AI’s approach, unfazed by privacy policies or shifts in consumer behavior, offers a robust solution that evolves and learns, ensuring marketers can make informed decisions without the need for invasive user-level tracking.
In an exciting development, Prescient AI has also unveiled early access to a new attribution model that measures ad campaigns’ halo-effects on sales within the Amazon marketplace. This tool is poised to revolutionize how brands perceive and quantify the impact of their marketing efforts on one of the world’s largest online marketplaces, offering clarity amidst the complexity of today’s digital advertising landscape.
The fresh infusion of capital will fuel Prescient AI’s mission to expand its platform, broadening its sales and media channel integration coverage while continuing to innovate. With this, the company aims to empower customers to make confident, data-backed budget decisions that propel their brands forward.
Echoing the enthusiasm, Taylor Brandt, Vice President at Headline, praised Prescient AI’s trailblazing AI solutions and their proven track record of delivering trustable, accurate results. Meanwhile, Ronnie Martinez of CEAS Investments lauded the company for crafting the future of marketing mix optimization tools that comprehensively account for cross-channel awareness through halo effects.
In essence, Prescient AI is reshaping the digital advertising landscape, offering brands a powerful tool to navigate the complexities of today’s marketing challenges. With its AI-driven insights, the company is not just predicting the future of ad spend optimization; it’s actively creating it. Brands looking to harness the power of Prescient AI’s platform can learn more and sign up for a free demo or beta-test the new Amazon halo-effects solution on their website, opening new horizons for ecommerce success.
