Contentsquare, a powerhouse in digital analytics, has just rolled out a revolutionary update to its Experience Intelligence platform, adding advanced AI capabilities and an accessible freemium model for smaller businesses. With these enhancements, Contentsquare aims to level the playing field for brands of all sizes, helping them elevate customer experiences and make every digital interaction count. [Read more…]
Growify’s all-in-one dashboard provides consolidated metrics, customizable views, and comparative creative analysis.
Growify has pulled back the curtain on its cutting-edge marketing attribution software, promising to transform the way businesses approach their online marketing strategies. [Read more…]
Improvado, an AI-powered platform, has officially partnered with the renowned South by Southwest® (SXSW®) Conference & Festivals. This strategic alliance heralds a new era in how large consumer brands harness the power of data to drive insights and innovation in their marketing strategies. [Read more…]
Safary, the Web3 alternative to Google Analytics, has successfully concluded its pre-seed funding round, amassing an impressive $2.4 million USD. Led by Lemniscap and featuring prominent contributors like Arca, SevenX, and Big Brain Holdings, the round saw participation from 20 web3 angel investors, including 14 Safary community members. [Read more…]
Branch has released an SEO App Attribution measurement that allows you to measure app events that originated from a search engine result. This has long been an issue with the measurement of the ROI of SEO (search engine optimization) campaigns, in that it’s been impossible, traditionally, to measure events in apps that originate from search engine results pages. [Read more…]
The latest version of the Firefox web browser blocks Google Analytics, as well as other trackers, such as Google Tag Manager, Google Ads (such as Google AdSense), and email trackers such as MailChimp. This blocking is done when a Firefox user has the Privacy and Content Blocking settings set to Standard–and they use a Private Window to browse. What could this mean? Firefox users who visit a website that uses Google Analytics won’t show up in Google Analytics as having visited the website, depending on their privacy settings. [Read more…]