If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. And I am sure that you’ve seen these two people over and over and over again. You’ve seen them so often, and so many people have seen them by now, they’re famous.

Have you ever wondered who are the faces of Google Analytics? Who are the two famous people that are shown every time you log into Google Analytics? [Read more…]

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Hopefully the source of new traffic to your site is something positive, like better search engine rankings. But, it might actually be referrer spam. I noticed that 4Webmasters.org just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites. [Read more…]

A while back I wrote about Semalt.com and how it has been showing up in Google Analytics as a referrer for many websites. As far as I can tell, it’s some sort of bot, and not a real visitor. So, when you see something like this as a major referrer in your Google Analytics it’s pretty annoying. I have had numerous clients of mine inquire as to what semalt was, and had to explain to them that it’s not real visitors. Well, now if you go to semalt.com (I’m not going to link to that site), you’ll see a message from them–that the site is under attack (as of the writing of this post).

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Yesterday, I wrote a post about how to block Semalt (also known as Semalt.com) from showing up in your Google Analytics account. In this post, I’ll tell you how to block Semalt from accessing your website using the site’s .htaccess file. Just as a warning, you need to be a pretty advanced user to do this, as if you do something wrong in the .htaccess file of your website there’s a possibility that you’ll take your website down. Each and every request (every hit on every file) first accesses the .htaccess file before your website loads. This is one way that you can stop visitors and bots from even having access to your website.

If you’d like to block semalt.com (or any other domain name) by using the .htaccess file, then here’s a few lines of code to add to the file: [Read more…]

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. If you find yourself a little unsure as to whether you’d like to upgrade or not, and need a little convincing, you may wish to speak to the experts at Search Factory. But, before you do, read on. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. [Read more…]

Source: http://www.reedge.com/ab-test.html

You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it. [Read more…]

Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their website. Well, the solution to that is easy. It’s time to stop worrying about number of people on your website since you can make twice as much as you currently are, with the number of people that are already there. [Read more…]

There is a free tool that Google provides called Google Analytics. Google will give you code to copy and paste in your website. When you enter the code, Google will then give you details on your website and it will break down all of the important parts of it. The program will track your site data and provide you with summaries for important visitor details you will want to be study. You can track geographic data, gender, age, IP addresses etc. [Read more…]

Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site. [Read more…]

Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web 2.0 Store solution is an ecommerce platform based on Web 2.0 technology. [Read more…]

EpikOne, Inc., a global leader in web and search analytics, has released its latest product, the Google Analytics Setup Guide. This is a comprehensive guide designed to aid in the basic configuration of Google Analytics and enhance its reporting capabilities. [Read more…]

Coremetrics has is introducing what they’re calling “3D Marketing Analytics”. What does this mean to search engine marketers? You can now accurately measure multiple marketing influences over time. [Read more…]