Contentsquare, a powerhouse in digital analytics, has just rolled out a revolutionary update to its Experience Intelligence platform, adding advanced AI capabilities and an accessible freemium model for smaller businesses. With these enhancements, Contentsquare aims to level the playing field for brands of all sizes, helping them elevate customer experiences and make every digital interaction count. [Read more…]
Growify’s all-in-one dashboard provides consolidated metrics, customizable views, and comparative creative analysis.
Growify has pulled back the curtain on its cutting-edge marketing attribution software, promising to transform the way businesses approach their online marketing strategies. [Read more…]
Improvado, an AI-powered platform, has officially partnered with the renowned South by Southwest® (SXSW®) Conference & Festivals. This strategic alliance heralds a new era in how large consumer brands harness the power of data to drive insights and innovation in their marketing strategies. [Read more…]
Safary, the Web3 alternative to Google Analytics, has successfully concluded its pre-seed funding round, amassing an impressive $2.4 million USD. Led by Lemniscap and featuring prominent contributors like Arca, SevenX, and Big Brain Holdings, the round saw participation from 20 web3 angel investors, including 14 Safary community members. [Read more…]
Branch has released an SEO App Attribution measurement that allows you to measure app events that originated from a search engine result. This has long been an issue with the measurement of the ROI of SEO (search engine optimization) campaigns, in that it’s been impossible, traditionally, to measure events in apps that originate from search engine results pages. [Read more…]
The latest version of the Firefox web browser blocks Google Analytics, as well as other trackers, such as Google Tag Manager, Google Ads (such as Google AdSense), and email trackers such as MailChimp. This blocking is done when a Firefox user has the Privacy and Content Blocking settings set to Standard–and they use a Private Window to browse. What could this mean? Firefox users who visit a website that uses Google Analytics won’t show up in Google Analytics as having visited the website, depending on their privacy settings. [Read more…]
If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. And I am sure that you’ve seen these two people over and over and over again. You’ve seen them so often, and so many people have seen them by now, they’re famous.
Have you ever wondered who are the faces of Google Analytics? Who are the two famous people that are shown every time you log into Google Analytics? [Read more…]
Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Hopefully the source of new traffic to your site is something positive, like better search engine rankings. But, it might actually be referrer spam. I noticed that 4Webmasters.org just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites. [Read more…]
While reviewing Google Analytics for a few websites today, it appears that Google Analytics has a problem with deciding whether or not Google Plus is a website–or if it is a social media website. In Google Analytics, some of the traffic to your site will be reported as a referral, while other traffic, seemingly a random number, will be reported as social traffic.
Let’s take a look at a random site that I have Google Analytics access to, and look at referrals from Google Plus. In this case, I filtered the “All Traffic” down to only plus.google.com: [Read more…]
A while back I wrote about Semalt.com and how it has been showing up in Google Analytics as a referrer for many websites. As far as I can tell, it’s some sort of bot, and not a real visitor. So, when you see something like this as a major referrer in your Google Analytics it’s pretty annoying. I have had numerous clients of mine inquire as to what semalt was, and had to explain to them that it’s not real visitors. Well, now if you go to semalt.com (I’m not going to link to that site), you’ll see a message from them–that the site is under attack (as of the writing of this post).
