Branch has released an SEO App Attribution measurement that allows you to measure app events that originated from a search engine result. This has long been an issue with the measurement of the ROI of SEO (search engine optimization) campaigns, in that it’s been impossible, traditionally, to measure events in apps that originate from search engine results pages. [Read more…]
The latest version of the Firefox web browser blocks Google Analytics, as well as other trackers, such as Google Tag Manager, Google Ads (such as Google AdSense), and email trackers such as MailChimp. This blocking is done when a Firefox user has the Privacy and Content Blocking settings set to Standard–and they use a Private Window to browse. What could this mean? Firefox users who visit a website that uses Google Analytics won’t show up in Google Analytics as having visited the website, depending on their privacy settings. [Read more…]
If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. And I am sure that you’ve seen these two people over and over and over again. You’ve seen them so often, and so many people have seen them by now, they’re famous.
Have you ever wondered who are the faces of Google Analytics? Who are the two famous people that are shown every time you log into Google Analytics? [Read more…]
Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Hopefully the source of new traffic to your site is something positive, like better search engine rankings. But, it might actually be referrer spam. I noticed that 4Webmasters.org just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites. [Read more…]
While reviewing Google Analytics for a few websites today, it appears that Google Analytics has a problem with deciding whether or not Google Plus is a website–or if it is a social media website. In Google Analytics, some of the traffic to your site will be reported as a referral, while other traffic, seemingly a random number, will be reported as social traffic.
Let’s take a look at a random site that I have Google Analytics access to, and look at referrals from Google Plus. In this case, I filtered the “All Traffic” down to only plus.google.com: [Read more…]
A while back I wrote about Semalt.com and how it has been showing up in Google Analytics as a referrer for many websites. As far as I can tell, it’s some sort of bot, and not a real visitor. So, when you see something like this as a major referrer in your Google Analytics it’s pretty annoying. I have had numerous clients of mine inquire as to what semalt was, and had to explain to them that it’s not real visitors. Well, now if you go to semalt.com (I’m not going to link to that site), you’ll see a message from them–that the site is under attack (as of the writing of this post).
Yesterday, I wrote a post about how to block Semalt (also known as Semalt.com) from showing up in your Google Analytics account. In this post, I’ll tell you how to block Semalt from accessing your website using the site’s .htaccess file. Just as a warning, you need to be a pretty advanced user to do this, as if you do something wrong in the .htaccess file of your website there’s a possibility that you’ll take your website down. Each and every request (every hit on every file) first accesses the .htaccess file before your website loads. This is one way that you can stop visitors and bots from even having access to your website.
If you’d like to block semalt.com (or any other domain name) by using the .htaccess file, then here’s a few lines of code to add to the file: [Read more…]
There’s a website (domain name) that shows up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. In fact, it’s not real visitors, it’s just a “bot” that is making it look like there are visitors from their domain name to your website. Real visitors are generally not coming from a website called Semalt.com to your website. So, to accurately see your referral and website visitor traffic in Google Analytics, I recommend removing this or “excluding” semalt.com in your Google Analytics tracking. Here’s how to set up a filter in Google Analytics to filter out this domain name (or any other domain name) in your Google Analytics.
First, you need to log into Google Analytics. Then, click on the “Admin” tab at the top, as shown below.
Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. If you find yourself a little unsure as to whether you’d like to upgrade or not, and need a little convincing, you may wish to speak to the experts at Search Factory. But, before you do, read on. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. [Read more…]
You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it. [Read more…]
Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their website. Well, the solution to that is easy. It’s time to stop worrying about number of people on your website since you can make twice as much as you currently are, with the number of people that are already there. [Read more…]
This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. [Read more…]
There is a free tool that Google provides called Google Analytics. Google will give you code to copy and paste in your website. When you enter the code, Google will then give you details on your website and it will break down all of the important parts of it. The program will track your site data and provide you with summaries for important visitor details you will want to be study. You can track geographic data, gender, age, IP addresses etc. [Read more…]
Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site. [Read more…]
Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web 2.0 Store solution is an ecommerce platform based on Web 2.0 technology. [Read more…]
EpikOne, Inc., a global leader in web and search analytics, has released its latest product, the Google Analytics Setup Guide. This is a comprehensive guide designed to aid in the basic configuration of Google Analytics and enhance its reporting capabilities. [Read more…]
Coremetrics has is introducing what they’re calling “3D Marketing Analytics”. What does this mean to search engine marketers? You can now accurately measure multiple marketing influences over time. [Read more…]