Coremetrics has is introducing what they’re calling “3D Marketing Analytics”. What does this mean to search engine marketers? You can now accurately measure multiple marketing influences over time.
In the Coremetrics’ Spring release, called “Coremetrics 2007”, search engine marketersare now able to “identify, for the first time, the influence of multiple touchpoints such as email, blogs, online ads, natural search and paid search over time, enabling them to allocate investment accordingly.”
You can now simultaneously track the “multiple influences” that impact each consumer at any point in the sales cycle. According to Coremetrics, they allow you to track just about every way and every “reason” that influences someone might come to a web site, whether it’s paid search, organic search, a banner ad or text link, or any other way that’s “trackable”. Coremetrics does this by drawing on Coremetrics LIVE Profiles, the “industry’s only complete record of all visitor behavior and cross-session activity. It provides unlimited insight into marketing campaigns along three dimensions: ability to draw new visitors to the site, nurture them along the conversion cycle, and trigger action.”
The Spring release of Coremetrics 2007 enables search engine marketers to understand the impact of Web 2.0 technologies that require the ability to evaluate ‘intra-page’ activity associated with technologies such as Flash, Flex, and other AJAX-based pop-ups and slider bars.
“As we make further inroads into a Web 2.0 world, we are very excited about the new features and metrics that help us better understand how we engage with our visitors over longer periods of time. It is critical that we understand how our visitors value both our content and our brands over multiple visits,” said Daniele Campbell, senior director of marketing operations, Rodale Interactive. “Coremetrics dashboards are used by a broad audience, including executives, marketers, site designers, content managers and traffic analysts. With this new release, our team has the intelligence to make the right decisions to continually enhance our visitors’ experience.”
“Consumers are now taking a much more active role in shaping their own online experience, creating and sharing their own content, and engaging with companies through tools such as RSS feeds and blogs. As a result, their online behavior is a lot more sophisticated, with buying decisions becoming an iterative, informed process, rather than a single event, and marketers need to adapt to this,” said John Squire, senior vice president of product strategy at Coremetrics. “We’re addressing the challenge of identifying how these new marketing influences work together throughout the conversion cycle, and which contributes the most value.”
The new offering also includes the first ‘plug and play’ solution for multi-channel analytics, based on Coremetrics’ existing deep integration with the IBM WebSphere Commerce platform. The solution includes a set of reports, analytics, and adapters that provide a measurement platform for the performance of sales, products, promotions and B2B contracts across the Web and the call center. Finally, the Spring release of Coremetrics 2007 also includes enhancements to the content and media vertical offering, with default dashboards, views and metrics designed to meet the unique needs of these industries.
For more information or to schedule a demo, please contact 877-721-CORE or check out www.coremetrics.com.
Coremetrics is a leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1000 brands and has delivered over $300 million in documented ROI in the past two years.
Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.
