The search marketing industry, providing search engine ranking or search engine marketing or digital marketing type services to website owners, is, give or take a year or two, about 20 years old now. It has certainly changed over the years, and in my experience as an SEO since the 1990s, I’ve seen all the changes. SEO ethics is an issue SEOs have wrestled with over the years. It’s still time for an SEO code of ethics. But we certainly don’t need the SEO Police. [Continue reading]
It appears that a small Twitter account, one without a lot of followers, has hijacked the Google search result listing for Twitter. When you search for the company or keyword Twitter on Google, you see the name of a Twitter account in the title tag of the Google search engine result listing as well as their bio in the area normally reserved for the meta description tag. See the screen capture below that I just made: [Continue reading]
A Google Ads training mistake cost Google about US $1.6 million dollars in one hour, as a single yellow ad was shown across the United States and Australia. Apparently the ad was a "training mistake made by a Google team that helps customers learn … [Continue reading]
As a Google Local Guide, I typically contribute to Google Maps on a regular basis. I was checking a few things today, several Google Maps listings, as well as Checking the Facts as a part of the Google Local Guide program, and noticed something … [Continue reading]
Does Domain Name Registration Length Affect Search Engine Rankings? This has been discussed time and time again, but since Epik is now offering Forever Registrations of domain names, I thought that I would ask Google's John Mueller if domain … [Continue reading]
Back at the beginning of this month, October 2018, I upgraded the version of PHP that the web server was using. It upgraded it from PHP 5.6 to PHP 7. I had received a few warning/messages, that starting in December that there was some software on the … [Continue reading]
One of the jobs of a technical SEO or tech SEO is to dig into a site's code and find issues that are causing ranking or other types of search engine related issues. A good technical SEO understands code and SEO enough that they can help diagnose most … [Continue reading]
Google has launched some new websites that are essentially shortcuts for starting a new Google doc. Instead of going to Google Drive to create a new spreadsheet, slide, document, or form, you can use a .NEW domain name to immediately create one. For … [Continue reading]
Based on some photos that my friend Daniel posted today, it appears that Google has quietly opened (expanded?) up a Dallas, Texas area office. As you might recall, Google has had offices in the Dallas area previously, and it has been years since … [Continue reading]
We're in the full Fall conference season. If you're a speaker at an upcoming search conference, headed to the State of Search in Dallas, or maybe even PubCon Pro in Las Vegas, I'm sure your bag is full of plenty of tech gear. One item, though, that I … [Continue reading]
For all of the major search conferences, whether I'm speaking or not, you may be familiar with my list. I hand pick the best of the best speakers to meet and see speak at the conference. PubCon Pro Las Vegas 2018 is no different. I've hand picked the … [Continue reading]
From natural disasters, to hacked websites, banned websites, and unexpected life events, a crisis can certainly cripple your small business overnight. Google's PDF titled Digital Tools and Resources to Help Your Business Prepare for a Crisis is a … [Continue reading]
Zoho Corporation, also known as Zoho CRM, had their entire domain name taken down by their registrar Tierranet (aka DomainDiscover). According to a Tweet by Zoho CRM's CEO Sridhar Vembu, they were trying to understand why the domain was taken down … [Continue reading]
According to recent research, only about 1.4 percent of local businesses, with a verified Google My Business listing, respond to reviews left about their business. Even less liked a Google review but ultimately didn't even respond to the review. This … [Continue reading]
It's not that often that you see a server error on Google's search results. For the past hour or so, if you search Google for the keyword phrase "compare the market", you'll see a server error. … [Continue reading]
That's a really good question. Does Google have a date problem? Well, Garry Illyes (@methode on Twitter) tweeted, kind of admitting that he doesn't like dates. That was back on September 5th, and looking at that tweet, and knowing what he's really … [Continue reading]
Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues. I just went through this process to confirm my identity as a US Citizen with Facebook, and here's what I learned, … [Continue reading]
It's the beginning of Fall, Labor Day is over, and that can only really mean one thing for the Search community: Fall conference season is here! There are literally at least one or two search industry conferences going on ever single week for the … [Continue reading]
Note: Don't always believe everything is posted on Twitter, or any other social media website. In this case, DejanSEO and John Mueller from Google were joking about rogue bots and cloaking. Parts of this post have been edited. There was a recent … [Continue reading]
As you might be aware, I'm a Google Local Guide. Whenever I'm out and about I tend to post reviews and take photos of just about every single establishment, local business, and tourist attraction that I go to. Google Local Guides get points for every … [Continue reading]
