Update: June 12, 2019 – On June 11, 2019, I reported that AMP was having an issue where users could not click thru to the website where the content originated, as described below. This actually turned out to be a “bug”, and it was not intentional by Google to not allow users to click thru to the website when viewing an AMP page. This has now been fixed, and I do not think it was an intentional change in AMP.
In a recent change to the Google AMP interface, Google is not making it easy for users to click thru to the website where the content originates. In the latest AMP UI changes, it appears that users can only share the AMP URL or page that they’re on–they can’t click thru to the site that created the AMP content. If this is the case, and it very much so appears that it is, then Google has essentially made a change that keeps the users on the Google domain. Google has literally taken the content (even though the site allows them to), they’re serving the site’s content up to users, and Google won’t let the visitors go directly to the site. Of course I could be totally overreacting, but let’s look at an example of this. [Continue reading]