“If you build it, they will come.” You have probably heard that quote, and it couldn’t be more appropriate to describe your web presence on the internet today.
It is easy to get up your website up and running. But how many people will really come visit your website? You not only have to build a great website, in today’s internet world it is necessary to take advantage of the services of an SEO consultant. A true search engine optimization expert.
You need someone who will help you drive the right visitors to your website. Someone who has a lot of actual experience doing the work in a way that doesn’t violate search engine guidelines.
Someone like Bill Hartzer.
Bill Hartzer, speaking about SEO Audits at the Engage 2017 conference in March 2017, Portland, Oregon.
ROI From Your Website
Once you build a great website, how do you achieve the maximum ROI (Return on Investment)? It’s all about how you market your business. You should combine the very best marketing strategies along with Search Engine Optimization. That is where I can come into the equation. I have been practicing organic (natural) SEO, trying to get websites visibility, since 1996. Together, with my extensive Website Marketing, Search Engine Optimization, Content Marketing, and Social Media Marketing experience, I can help you deliver the ROI for your dollar. When many have only been in the industry for a few years, I’ve been doing this since 1996. Back in the 1990s, I optimized websites for better search rankings in Altavista.com and the Excite.com search engines, as well as MSN back in the 1990s. Now, I focus on Google, but also for Bing, as well.
I have seen websites come and go over the years. There are many that started back in the mid-1990s. I’ve watched them grow to multi-million dollar businesses. And even more that I’ve helped over the years. I know what works and what doesn’t.
SEO Consultant in Dallas, Texas
As an SEO consultant, my SEO efforts are as big as Texas! In fact, back in 2004, I was one of the original co-founders of the DFWSEM Association, the Dallas/Fort Worth Search Engine Marketing Association.
My primary focus and expertise is providing highly technical SEO Audits and Link Audits of websites, as well as link cleaning services. With the recent Google Algorithm updates such as Google Panda, Penguin, and Hummingbird, it is especially important to have a search engine optimization audit and a link audit performed on your website. Even if you have not seen a traffic decrease in the past, you might see a large decrease in organic search traffic if your website is not compliant with Webmaster Guidelines and your link profile is not cleaned up.
Bill Hartzer speaking at the State of Search conference in Dallas, Texas in 2016.
Dallas SEO Consultant & Ongoing Monthly SEO Services
While I specialize in highly technical SEO audits of websites, I also provide ongoing monthly Search Engine Optimization services. I always prefer to begin all new projects with an SEO audit to find out the issues that need to be addressed. Then, I can continue to provide the actual work that’s recommended in the results of the audit. For example, every website isn’t perfect–I rarely, if ever, find a website that doesn’t have technical issues that need to be addressed. Those issues need to be addressed first, which is usually done in the first month or first few months of ongoing SEO services. Then, I like to build on the positives and what is working for you and your website to bring more qualified visitors.
Google Local Business Listings
If you are a business where your primary customers visitor your location (or you do business in your local area), then you are you showing up in the Google Maps listings? The search engine is now showing only 3 local businesses for many keyword searches. If you’re not in the top 3, then you won’t be found. It’s not just about your website–you need a great local presence. Having trouble with your local listings? You need local SEO. Maybe your local business listing shows a photo like this that you’re not happy about? Contact me for help with your local business listings.
As a Google Local Guide and Google Street View Trusted photographer, I understand Local SEO.
Read one of my recent articles on Local SEO, titled 52 Local SEO Strategies for SMBs over at Search Engine Journal.
Just recently, Google has updated their Google My Business services to include the option to include features like Google Posts and the creation of a Google My Business website. Read my important warnings and notes about these two new features. There are some things you need to know about Google Posts and information about the new Google My Business Websites. If you don’t have a website then Google My Business Website, as a feature, can be good. But if you already have a website then read about my warning about these websites!
Qualified Visitors Mean More Sales and More ROI
Not only do you have to have a website that is functional for your website visitors, you need to use the latest services to drive qualified visitors to your site. Qualified visitors are truly interested in what you sell and the services you provide, they will stay longer on your website, and even come back again and again. Using the proper Search Engine Optimization techniques and the services of a qualified search engine optimization consultant will help drive those visitors to your website: those visitors who end up becoming your best customers.
Why Bill Hartzer?
Bill Hartzer, a SEO and search engine optimization professional since 1996, can help you identify your goals. Where your ideal customers are? How do you qualify them, even before they come to your website? Using the best practices and the latest techniques, Bill can help you identify your ideal customers–and where they hang out online. And what those customers are searching for when they are looking to do business with you.
How Can a Search Engine Optimization consultant Drive More Qualified Visitors for Less Money?
Bill Hartzer, as an East Texas SEO consultant, has been actively driving traffic to websites since 1996, even before search engines like Google entered the picture. Using Search Engine Optimization Best Practices and his technical know-how, I have been using website content creation and SEO techniques to get the “free traffic” from the search engines and from other websites. By making sure that your website is optimized properly for the search engines, search engine optimization can mean a big boost to your bottom line: you may be able to reduce your overall monthly Pay Per Click (PPC) spend.
Website Marketing Services
Whether your business needs more visitors and more sales overall, or whether you need a very specific part of website marketing such as an SEO Audit, Link Building (link earning), and even Social Media Account Setup and Management, I can handle it for you. Here are some of the services that I provide, as a search engine optimization consultant:
Search Engine Optimization
SEO Audits
Online Reputation Management
Link Building
View All My Services
If you are looking for more information about Search Engine Optimization and how it can help you expand your business online, and you already have a website, you may want to start reading my SEO tips, which will help you understand some of the changes involved that may be needed on your website that makes it more search engine friendly.