In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
The following is the full transcript of the podcast. [Continue reading]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mike Rhodes from Web Savvy about Google Ads. Mike is one of the authors of the Ultimate Guide to Google Ads book, now in its 6th edition. Below is the full transcript of this week’s episode. The video is above, on the Hartzer Consulting YouTube Channel, and you can also find the podcast wherever you get your podcasts, such as Apple Podcasts, Amazon Music, iHeartRadio, and Spotify. [Continue reading]
There is a browser add-on that, once installed in your web browser, allows you to opt out of Google Analytics. That essentially means that if you use the add-on when visiting websites that are using Google Analytics, your visit(s) won't be recorded. … [Continue reading]
Majestic, one of the original link crawling and reporting tools, just changed how SEOs looks at links. If you do anything in digital marketing and search engine optimization with links and link data, today is a great day. … [Continue reading]
Yext has released their Consumer Search Trend Predictions for 2020. Yext has released its predictions for consumer search behavior during the holiday season. … [Continue reading]
SearchBlox, a company that provides enterprise search server tools, has launched SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization. SearchAI Answers uses natural language processing to provide a more intuitive search experience … [Continue reading]
Example of a 3d Snowman on Google Poly. Google Poly is being shut down. Google Poly, the website created by Google for users to browse, distribute, and download 3D objects, is shutting down on June 30, 2021. … [Continue reading]
Two different repeating three-letter, .COM domain names, FFF.com and HHH.com, have been put up for sale by the domain name brokers Brannans.com. … [Continue reading]
Google Webmaster Tools, now called Google Search Console (for several years), has moved their Twitter account from @googlewmc to @googlesearchc. This is in line with their launch of the Google Search Central, where they're changing their name, … [Continue reading]
In episode 46 of the Digital Marketing with Bill Hartzer podcast, I talked about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will … [Continue reading]
Microsoft has rebranded its Bing search engine and given it a new name: Microsoft Bing. Most of us will most likely continue to refer Microsoft's search engine as "Bing", but Microsoft would like us to now refer to their search engine as Microsoft … [Continue reading]
On episode 44 of the Digital Marketing with Bill Hartzer podcast, I spoke with Beck Power from Power Creative Media. We talked about re-purposing content, as well as building authority on social media. … [Continue reading]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Naira Perez from SpringHill Digital. We talked about paid media, creating audiences, defining your audience, and potential customers. We also talked about budgets for … [Continue reading]
A Reddit user, Reckoner6777, set up a Google Account and an Apple ID with a fake birth date. According to the user, they only used this fake birthdate with Google and Apple. Now, however, that fake birth date is showing up on the user's credit … [Continue reading]
What exactly is Bill Hartzer disease, and how do you get it? Is it a real disease? That's a good question, I've been asking myself this for well over 5 years now. Maybe longer than that. Several years ago, when I started searching for my own name, … [Continue reading]
A company called Web Host Agents continues to send businesses an invoice for web hosting services. The problem is that the invoice is fake, and Web Host Agents doesn't currently host the company's website. It's a fake invoice, a sales tactic that's … [Continue reading]
On the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Duane Forrester of Yext about search intent and internal site search. … [Continue reading]
Google has lost ownership to one of their Blogspot domain names. Blogspot is the former name of the blogging service that allowed bloggers to create and post their own blog for free. Blogspot.com redirects to Blogger.com, where you can continue to … [Continue reading]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Peter Leshaw, a Digital Marketing Strategist. We talked about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital … [Continue reading]
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mark Traphagen from SEO Clarity. We discussed Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's … [Continue reading]