AdCreative.ai, a frontrunner in the world of AI-powered advertising, has unveiled an ambitious initiative poised to redefine the marketing landscape. The company’s Agency Partnership Program aims to provide marketing and advertising agencies with the tools, knowledge, and support needed to fully integrate artificial intelligence into their daily operations. By doing so, agencies can not only scale their operations but also deliver superior outcomes for their clients and significantly boost profitability. [Continue reading]
Nano-Influencers Are Changing the Game: How Canadians Shape the Creator Economy
Canadians might not see themselves as influencers, but their social circles tell a different story. According to a new Léger study commissioned by Heylist, while 92% of Canadians deny being influencers, 74% admit to purchasing products based on recommendations from friends, family, or acquaintances on social media. [Continue reading]
From Silicon Valley Pioneers to Creative Mavericks: AAF Announces Its 2025 Inductees
The American Advertising Federation (AAF) has unveiled its 2025 Advertising Hall of Fame inductees, honoring eight trailblazing individuals and one powerhouse corporation for their groundbreaking contributions to advertising and marketing. … [Continue reading]
Turn Your Digital Vision into Reality: Joget’s Game-Changing White Label Platform
Digital solutions are entering a new era, thanks to Joget’s launch of its White Label Solution. Announced today, this innovative platform empowers companies to create branded, scalable systems that are as unique as their vision. It’s an exciting leap … [Continue reading]
AI Meets Creativity: Clarifai and Getty Images Join Forces to Revolutionize Visual Content
Artificial intelligence is rapidly transforming how we approach creative content, and the partnership between Clarifai and Getty Images is set to take this innovation to new heights. Announced today, the collaboration focuses on making high-quality, … [Continue reading]
Surprising Links Between ChatGPT and Google Search Revealed in ORM Study
Generative AI, once a staple of science fiction and theoretical debates, is now a cornerstone of modern technology. It’s here, it’s now, and it’s revolutionizing how we live, work, and manage reputations online. A groundbreaking study by Percepto … [Continue reading]
$300 Billion Lost to Fake Reviews: How Consumers Are Being Duped Daily
Fake reviews are no longer just an inconvenience—they're a hidden crisis costing consumers and businesses billions of dollars each year. The Transparency Company’s new report reveals the alarming scale of the issue, identifying $300 billion in annual … [Continue reading]
Is Santa Real? Here’s What 3 Search Engines and 3 AIs Say
Updated December 4, 2024: Updated with searches from ChatGPT, Gemini, Perplexity, and Bing AI (Microsoft Copilot) Is Santa Real? That's a good question. The short answer is that it depends on who you ask. That's what I found out when I asked three … [Continue reading]
NeoReach Acquires Influencers.com and Partners with Blueberry AI to Shake Up the Creator Economy
NeoReach, a prominent player in the Creator Economy, has made a major move to boost opportunities for digital creators. On December 3, 2024, the company announced its acquisition of Influencers.com, a domain that will anchor a revamped platform … [Continue reading]
Crack the Code to SEO Success in 2025: Free Webinar with Top Experts
Liquid Web is setting the stage for an eye-opening event for digital marketers and business owners looking to supercharge their SEO strategies in 2025. The hosting giant will present a free webinar, "Mastering Hidden Ranking Factors for Organic SEO … [Continue reading]
Google Using Your Images in AI Overviews Without Credit: Where’s the Line?
Don’t you love it when Google uses your photo in their AI Overviews but doesn’t bother to credit you, link to your site, or even mention that it’s your photo? (In this particular case, the image is one I personally created.) It feels a bit like … [Continue reading]
7 Ways to Protect Your Domain Name
As you may (or may not) know, I run a company called DNProtect. We protect domain names, offer a domain name protection service, but also recover stolen domain names. Unfortunately recovering domain names takes up quite a bit of my time, as it's a … [Continue reading]
TikTok’s Influence Strikes Again: How “Demure” Became 2024’s Word of the Year
Dictionary.com has crowned "demure" as its 2024 Word of the Year, redefining a term that’s quietly taken the cultural spotlight. Once a descriptor for modesty or reservation, "demure" has evolved into a badge of sophistication and … [Continue reading]
Unplugged Joins Forces with Brave Browser: A Privacy-Focused Revolution You Can’t Miss
Privacy enthusiasts have something to celebrate this holiday season. Unplugged, the company behind the UP Phone, has teamed up with Brave Browser to deliver a smartphone experience laser-focused on protecting user data. Starting now, all UP Phones … [Continue reading]
How GoDaddy’s Airo AI is Changing the Game for Small Business Owners in Asia
For small businesses, time and money aren’t just resources—they’re lifelines. Recognizing this, GoDaddy has introduced GoDaddy Airo™, an AI-powered tool aimed at helping Asian entrepreneurs streamline their operations, establish a strong online … [Continue reading]
Are Ad Giants Colluding? Texas AG Ken Paxton Investigates Potential Boycott Conspiracy
Attorney General Ken Paxton is turning up the heat on advertising industry heavyweights. Paxton’s office has launched an investigation into claims that the World Federation of Advertisers (WFA) and its affiliated group, the Global Alliance for … [Continue reading]
Tired of Toxic Social Media? Meet the Gratitude-Based Platform Transforming Mental Wellness
Kevin Brilliant left behind a coveted role as a behavioral scientist with the Chicago Bulls to tackle something even bigger: the mental health crisis. Inspired by his personal struggles and a career spent studying behavior, Brilliant is set … [Continue reading]
TikTok Influences Holiday Shopping: What 69% of Shoppers Say They Need to See First
The holiday season is here, and TikTok is proving to be much more than a dance video haven. A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. Over half of the respondents (55%) admitted … [Continue reading]
Threads Meets Compliance: Social Assurance Expands Social Media Support for Financial Brands
The digital marketing playbook just got a new chapter for community banks and credit unions. Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This … [Continue reading]
Orange 142’s New Council Decodes Digital Advertising Channels
Small to mid-sized businesses (SMBs) often find themselves at a crossroads when it comes to digital advertising. With new platforms constantly popping up, it’s tough to know where to invest. Enter Orange 142’s Emerging Channels Council, a fresh … [Continue reading]
Influyente Brings Multicultural Marketing into the Spotlight with AI and Authenticity
Refuel Agency has introduced Influyente, a groundbreaking marketing agency aimed at helping brands build meaningful connections with multicultural audiences. Backed by Refuel’s 35+ years of expertise in niche marketing, Influyente steps into a … [Continue reading]
Game-Changing Ad Marketplace Anvara Lets Brands Book Real-World Ads in Clicks
Anvara, a new advertising marketplace, is turning the world of real-world marketing on its head. Think Airbnb, but for premium ad spaces. Whether it’s a Yankee Stadium sponsorship, a Coachella brand activation, or even branding coffee sleeves at a … [Continue reading]
No Website? No Way! Gen Z and Millennials Demand Digital Credibility from Businesses
A new survey from GoDaddy reveals a startling reality for small business owners: failing to maintain an online presence could mean losing out on two of the most influential consumer groups, Gen Z and Millennials. These tech-savvy shoppers are not … [Continue reading]
RYA: The Game-Changing AI for Bigger, Bolder Marketing Ideas
Episode Four, the creative agency renowned for delivering groundbreaking campaigns for brands like Adobe and Charles Schwab, has announced the launch of RYA™ (Radical Yet Acceptable). This innovative AI tool is set to transform marketing by providing … [Continue reading]
Cision Teams Up with Google Cloud to Revolutionize AI-Powered Communications
Cision, a global leader in communications technology, has announced a collaboration with Google Cloud that will redefine the way businesses approach marketing and PR. By integrating Google Cloud's cutting-edge generative AI (gen AI) into its … [Continue reading]
AI Takes Over: Local News Production Jobs Disappear Overnight
A Reddit post from a local news production worker has gone viral, shedding light on a growing concern about artificial intelligence replacing human jobs. The user revealed that their station is set to adopt a fully automated AI-driven production … [Continue reading]
How to Win on TikTok in 2025: Insights From Metricool’s Benchmark Study
Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, … [Continue reading]
How Optimizely’s AI Agents Are Transforming Marketing Efficiency
At Opticon San Antonio, Optimizely delivered a blockbuster announcement: the launch of AI-powered agents embedded into their flagship platform, Opal. These agents promise to redefine marketing workflows, tackling everything from content creation to … [Continue reading]
Best Practice Media Expands Big Time with We Wild Women Deal
Best Practice Media is making waves in the marketing world with its latest acquisition of We Wild Women, a PR agency celebrated for helping entrepreneurs craft bold media strategies. Announced today, this move positions Best Practice Media as a … [Continue reading]
Fake Reviews Beware: Trustpilot Wins Game-Changing Court Battle
Trustpilot, the global review platform known for connecting consumers and businesses, has landed a major legal victory in the United Kingdom. The company successfully took legal action against three websites—TPR, SMM Service Buy, and SMM 420—that … [Continue reading]
Google Gemini Models Now Power Optimizely: What This Means for Marketers
Optimizely has taken a major leap forward in the marketing technology space, thanks to its latest partnership announcement with Google Cloud. The news dropped just before Opticon, the company’s flagship event, and it’s already causing a stir. … [Continue reading]
Google Teams Up with NC Community Colleges to Revolutionize Career Training
The North Carolina Community College System (NCCCS) is making waves in the education world by teaming up with Google to roll out no-cost AI and tech training programs across all 58 of its colleges. The partnership brings a golden opportunity for … [Continue reading]
Facebook Ad Campaign Sends Visitors to Google Instead of the Company Website
Someone set up a Facebook Ads campaign that's been running for at least 5 days now. The clicks on the ad are going to the Google home page, and not to the company's website. OOPS! … [Continue reading]
MikeWorldWide Launches Everywhere: A New Era in Social and Influencer Marketing
MikeWorldWide, a leading independent global PR firm, has announced the launch of Everywhere, a fresh social-first agency crafted to spark authentic conversations and deliver immersive experiences across the digital platforms that count. This new … [Continue reading]
Meet Rivi: The AI-Powered Agent Helping Small Businesses Crush Digital Marketing
Webware.ai, the Toronto-based leader in digital marketing solutions, has just introduced Rivi, an AI-powered marketing agent set to redefine how small businesses establish their online presence. Unlike traditional digital marketing tools, Rivi is … [Continue reading]
AI-Powered Hookle App: The Secret Weapon for U.S. Micro-Business Success
Hookle, a pioneering technology company from Finland, is making a splash in the U.S. market by empowering micro-businesses with a unique, AI-powered approach to social media marketing. Through its streamlined app, Hookle is simplifying digital … [Continue reading]
AI Marketing Tools Exceed Expectations: 80% of Marketers Report Higher ROI in 2024
Invoca’s newest State of AI in B2C Digital Marketing Report offers a compelling look at AI’s transformative influence on the industry in 2024. A standout finding? 80% of marketers say AI tools have exceeded their return on investment (ROI) … [Continue reading]
Artprice’s AI Revolution Boosts Revenue and Dominates Art Market Database
Artprice by Artmarket has hit a new stride in 2024, recording a 13% boost in its Q3 revenue, all thanks to its innovative AI-powered approach, Intuitive Artmarket®. October saw the company introduce this AI-driven tool to its high-end subscribers, … [Continue reading]
Someone Stole Your Domain Name: Here’s What You Do
Updated November 13, 2024 Someone stole the domain name Perl.com. They thought it was just a domain name snafu, but in fact it was stolen, transferred from one domain name registrar to another without the owner's permission. I am seeing … [Continue reading]
Mark Ling’s AI-Powered Stealth Streams: Transforming Affiliate Marketing for Everyone
In an exciting launch, renowned marketer Mark Ling introduces Stealth Streams, a revolutionary AI-powered affiliate marketing platform. Designed with simplicity in mind, Stealth Streams promises to lower the entry barrier to affiliate marketing, … [Continue reading]