In this episode of the Digital Marketing with Bill Hartzer, I took some time to go over my detailed checklist for migrating and moving to another domain name. I’ve heard so many people say that you shouldn’t move to another domain name because there will be issues, you’ll lose traffic, or rankings. That’s simply not true; at least in my experience. All of the domain migrations that resulted in LOST traffic and dropped search engine rankings were a result of a bad domain migration. In other words, whoever did the migrating didn’t do something right. Or, they didn’t follow best practices for domain migrations. That’s why I’ve created a checklist for moving your website to another domain name. [Continue reading]
Link Building RSS Feed Reclamation Technique
Recently, I discovered a technique for reclaiming RSS feeds for link building purposes. Many RSS feed usernames on Feedburner, for example, are available to be claimed. Claiming an old username and attaching it to the RSS feed, there’s a good likelihood of you being able to take advantage of links pointing to the feeds. Some RSS Feeds also have traffic and clicks associated with them, which is a bonus. I have been testing this on a few websites, and it seems to be a promising new SEO technique for those who are looking for something new and who understand the risks. [Continue reading]
Contractors Penalized for Not Displaying License Numbers on Google My Business Websites

According to reports that have been sent directly to me, contractors in California are being penalized by the State of California. They're being penalized for not displaying their license numbers on their Google My Business websites. Apparently the … [Continue reading]
Someone Stole My Domain Name: Here’s What You Do

Someone stole the domain name Perl.com. They thought it was just a domain name snafu, but in fact it was stolen, transferred from one domain name registrar to another without the owner's permission. I am seeing more and more domain names get … [Continue reading]
Podcast: Video SEO, Generating Key Moments in This Video, and Video Schema

In the latest episode of the Digital Marketing with Bill Hartzer, I talked about some basics of video SEO, but also discussed how to get Key Moments In This Video in the search results. I go over generating Video Schema and a show you a good site for … [Continue reading]
Travis Bliffen on Link Building and Link Building Strategies

On this episode of the Digital Marketing with Bill Hartzer podcast, I talked with Travis Bliffen from Stellar SEO about link building and link building strategies. We talked about where links are placed on certain parts of the page and their value, … [Continue reading]
Minimizing the Risk of Having Your Domain Name Stolen

Recently, there has been an uptick in the number of domain names that are being stolen. I am not sure if it's because of the worldwide pandemic and people are getting more desperate for money, or if domain name thieves are taking advantage of the … [Continue reading]
Beware of Google Ads Email Phishing Attempts

It's an email that no on running Google Ads wants to receive: Your Account is suspended. Emails made to look like they are coming from Google are being sent in an effort to try to trick you into giving up your Google Account details. They're phishing … [Continue reading]
Rebranding Your Business with the Brand Doctor Henry Kaminski, Jr.

In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Henry Kaminski, Jr., the Brand Doctor, about rebranding your business. … [Continue reading]
Moz Announces Speakers for 16th Annual MozCon Virtual Conference

Moz has announced the speaker lineup for the 16th annual MozCon virtual conference. This year's MozCon, usually held in Seattle, Washington, will be virtual, all held online, on July 12-14, 2021. Over 20 Search Engine Optimization and digital … [Continue reading]
RightoftheDot Live Online Domain Auction February 25

RightOfTheDot.com is holding a live, online domain name auction on February 25, 2021. They're broadcasting this live domain name auction starting at Noon on February 25, 2021 from College Station, Texas. Pre-Bidding on these domain names is now open, … [Continue reading]
Jabez LeBret on Digital PR, Journalism, and Media Coverage

On this episode of the Digital Marketing with Bill Hartzer Podcast, I spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. We also discussed submitting articles and content … [Continue reading]
23 Top Level Domains TLDs Up for Auction

UNR, the owner of some Top Level Domains (TLDs) has decided to auction off 23 TLDs to the highest bidder. There are 23 total, including some great endings such as .audio, .blackfriday, .christmas, and .help, and .link. These are not domain names, but … [Continue reading]
GotConn Privacy Search Engine Launches

There's a new privacy-based search engine that just launched called GotConn. GotConn claims that it offers private search, no personalized search results, and makes use of no third party trackers. They also claim that it doesn't track IP addresses … [Continue reading]
Andrew Muller on Testing Google Ads Using Facebook Ads

In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and … [Continue reading]
Mike Rhodes from Web Savvy On Google Ads
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mike Rhodes from Web Savvy about Google Ads. Mike is one of the authors of the Ultimate Guide to Google Ads book, now in its 6th edition. Below is the full transcript of … [Continue reading]
How to Opt Out of Google Analytics

There is a browser add-on that, once installed in your web browser, allows you to opt out of Google Analytics. That essentially means that if you use the add-on when visiting websites that are using Google Analytics, your visit(s) won't be recorded. … [Continue reading]
Majestic Just Changed SEO and Linking Forever

Majestic, one of the original link crawling and reporting tools, just changed how SEOs looks at links. If you do anything in digital marketing and search engine optimization with links and link data, today is a great day. … [Continue reading]
Yext Consumer Search Trend Predictions for 2020

Yext has released their Consumer Search Trend Predictions for 2020. Yext has released its predictions for consumer search behavior during the holiday season. … [Continue reading]
SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization

SearchBlox, a company that provides enterprise search server tools, has launched SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization. SearchAI Answers uses natural language processing to provide a more intuitive search experience … [Continue reading]

