Digital marketing in 2025 is set for a shake-up, with AI taking center stage, not just as a buzzword but as a tool facing real-world challenges. As companies rushed to adopt AI, many overlooked a crucial step—cleaning their data. This oversight is costing businesses not only in terms of money but also in terms of effectiveness. [Read more…]

As the clock ticks closer to 2025, the digital marketing landscape is brimming with transformative possibilities. NetElixir, a powerhouse in eCommerce marketing, has revealed ten pivotal trends that could redefine how businesses engage with customers online. Spearheaded by CEO Udayan Bose, the report paints a vivid picture of an industry poised for groundbreaking changes.

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Artificial intelligence is rapidly transforming how we approach creative content, and the partnership between Clarifai and Getty Images is set to take this innovation to new heights. Announced today, the collaboration focuses on making high-quality, AI-generated visuals available to businesses in a way that is both legally sound and accessible. The alliance combines the technological prowess of Clarifai’s AI platform with Getty Images’ unparalleled visual library, giving enterprises a cutting-edge tool to bring their creative visions to life. [Read more…]

Cision, a global leader in communications technology, has announced a collaboration with Google Cloud that will redefine the way businesses approach marketing and PR. By integrating Google Cloud’s cutting-edge generative AI (gen AI) into its platforms, Cision aims to supercharge its tools, including PR Newswire, CisionOne, Brandwatch, and Streem. This partnership marks a significant leap in AI-powered communications, offering faster, smarter, and more impactful solutions. [Read more…]

A Reddit post from a local news production worker has gone viral, shedding light on a growing concern about artificial intelligence replacing human jobs. The user revealed that their station is set to adopt a fully automated AI-driven production system, a move that will eliminate their job and those of 20 other staff members. The transition, spearheaded by the company Q.ai, marks the beginning of a major shift in the broadcasting industry, with AI poised to handle tasks once performed by skilled professionals. [Read more…]

At Opticon San Antonio, Optimizely delivered a blockbuster announcement: the launch of AI-powered agents embedded into their flagship platform, Opal. These agents promise to redefine marketing workflows, tackling everything from content creation to campaign management with efficiency and precision. [Read more…]

Optimizely has taken a major leap forward in the marketing technology space, thanks to its latest partnership announcement with Google Cloud. The news dropped just before Opticon, the company’s flagship event, and it’s already causing a stir. Marketers, take note: this is a game-changer. [Read more…]

Hookle, a pioneering technology company from Finland, is making a splash in the U.S. market by empowering micro-businesses with a unique, AI-powered approach to social media marketing. Through its streamlined app, Hookle is simplifying digital marketing for over 30 million micro-businesses in the U.S., giving these enterprises the opportunity to establish a digital footprint without the usual obstacles of cost and complexity. [Read more…]

 

Invoca’s newest State of AI in B2C Digital Marketing Report offers a compelling look at AI’s transformative influence on the industry in 2024. A standout finding? 80% of marketers say AI tools have exceeded their return on investment (ROI) expectations. Based on responses from 600 U.S. and U.K. marketers, the report shines a light on how AI is no longer just a curiosity—it’s driving real growth and change in the field. [Read more…]

Artprice by Artmarket has hit a new stride in 2024, recording a 13% boost in its Q3 revenue, all thanks to its innovative AI-powered approach, Intuitive Artmarket®. October saw the company introduce this AI-driven tool to its high-end subscribers, transforming how users access and analyze art market data. This approach means Artprice isn’t overhauling its extensive database for its 9.3 million users overnight but instead gradually layering AI insights for a seamless experience. This trial-by-fire method has resonated; the enhanced Premium subscription quickly became a top choice, highlighting just how much value this AI adds. [Read more…]

In an exciting launch, renowned marketer Mark Ling introduces Stealth Streams, a revolutionary AI-powered affiliate marketing platform. Designed with simplicity in mind, Stealth Streams promises to lower the entry barrier to affiliate marketing, offering tools that streamline building and growing a profitable online business. With the industry embracing artificial intelligence in leaps and bounds, Ling’s latest project stands out by automating critical tasks for users, allowing them to focus on scaling rather than struggling with tech issues. [Read more…]

Traject Data has launched a tool that extracts crucial insights from Google’s AI overview (AIO) search results. Based in Westminster, Colorado, Traject Data is committed to helping brands enter the growing field of Generative Engine Optimization (GEO) by offering tools to analyze and adapt content for the AI-driven world of generative search. [Read more…]

Brainiest AI, a leading marketing communications platform, has unveiled four powerful new tools for creating high-quality images. Dubbed “Image Generation 3,” “Text to Image Ultra,” “Replicate Image Style,” and “Sketch to Image,” these applets are designed to help business owners produce professional-grade visuals that previously required expensive graphic designers or agencies. [Read more…]

Costa Rica is making waves once again, this time by pioneering a new path in nation branding. The country has just launched its 2035 vision for the essential COSTA RICA brand, using artificial intelligence to redefine its national image. In a bold move, Costa Rica has partnered with Bloom Consulting, marking the first time any nation has deployed AI in crafting a national branding strategy. And they’ve got big plans. [Read more…]

Artificial Intelligence (AI) and Generative AI (GenAI) have been the marketing buzzwords of 2024, but what’s next for the industry? SAS, a leader in data and AI, gathered insights from its top experts to predict what’s ahead for MarTech in 2025. Get ready for a shift—here’s what marketers need to watch out for. [Read more…]

In a shocking revelation, HiddenLayer, a security leader for AI solutions, has uncovered a novel method that could potentially disrupt the entire AI landscape. Their SAI team has unveiled ShadowLogic, a technique that allows adversaries to implant sneaky, codeless backdoors into neural network models without ever leaving a trace. This discovery raises serious concerns for anyone involved in AI—from developers to everyday users—about how easily these systems could be compromised. [Read more…]

Marketeam.ai just upped the ante in AI marketing. Introducing Jane, the latest and arguably most advanced addition to their lineup of autonomous marketing specialists. Designed for businesses looking to dominate the digital landscape, Jane is poised to revolutionize content marketing and SEO strategies with lightning speed and pinpoint accuracy. [Read more…]

The AI Platform Alliance just took a bold step forward in shaking up the AI landscape. The consortium, formed at last year’s Open Compute Conference, announced the expansion of its member base with 21 new companies. This growing group is united by a single mission: to offer smarter, more efficient, and eco-friendly AI solutions that leave traditional methods in the dust. [Read more…]

 

FanHero has just dropped a big announcement that’s sure to turn heads in the business and marketing world. On September 26, 2024, the all-in-one video-powered platform introduced FanHero CREATOR Enterprise, a next-level generative AI system designed to simplify content production for brands, all while keeping audiences engaged and content on point. [Read more…]

MarketCast has just launched a breakthrough advertising research tool that could shake up the way brands test their ads. Introducing MarketCast Ad Effect Express, a hybrid solution that combines cutting-edge AI with real human research to better predict how ads will perform across TV, CTV, and digital platforms.

This new solution offers a fresh approach, merging the quick, efficient aspects of AI with the nuanced, detailed insights that only human input can provide. Think of it like having the best of both worlds—speed and accuracy—at your fingertips.

Faster, Smarter, More Reliable

Typically, ad testing leans one of two ways: either relying on slow, expensive surveys where humans evaluate the ads or using fast but overly simplistic AI models. MarketCast is tackling the flaws in both systems with Ad Effect Express. It’s a clever fusion. On one hand, you’ve got the speed and scale of AI. On the other, the human element ensures you don’t lose touch with how real people actually think and feel about an ad.

“Many of today’s AI-powered ad tests cut corners by sidelining human insight,” said John Batter, CEO of MarketCast. “We think AI should support human voices in research, not replace them. That’s exactly what Ad Effect Express does—giving advertisers a smarter, quicker, and more cost-efficient way to test ads while keeping the human element front and center.”

Real People, Real Results—Delivered Fast

At its core, Ad Effect Express taps into MarketCast’s proprietary Audience AI, a tool that uses live survey data to train the AI models. This allows the AI to predict how larger audiences will respond to an ad based on real reactions, not just cold data. What’s more, the solution can access elusive or hard-to-reach audiences, providing brands with fresh, diverse opinions without the hefty price tag of traditional surveys.

What really sets this tool apart is how quickly results come in—usually within 24 to 48 hours. Plus, it offers extra layers of detail like facial and eye-tracking to monitor second-by-second emotional reactions to the ads. Advertisers can even dig into open-ended responses to understand why their ad hit—or missed—the mark.

Why It Matters

The launch of Ad Effect Express couldn’t come at a better time. With brands scrambling to keep up with rapidly shifting consumer trends, finding an ad testing solution that’s both quick and insightful is crucial. And that’s exactly what this hybrid tool promises. By combining the power of AI and human feedback, MarketCast aims to give advertisers a leg up, providing clear answers without the long wait.

This isn’t just another ad testing tool—it’s a smarter way for brands to know whether their message will stick. So, whether you’re crafting your next big TV spot or testing a digital campaign, Ad Effect Express offers a faster, more reliable way to predict success.

The Bottom Line?

If you’re looking for a way to sharpen your advertising strategy and connect with audiences on a deeper level, MarketCast’s latest innovation might just be the solution you didn’t know you needed.

Credera, alongside Pega partner Areteans, has unveiled the Connected Marketing Platform. The tool promises to shake up customer engagement strategies, giving businesses a competitive edge in an increasingly digital-first worl [Read more…]

DetailPage just hit a major milestone, one that could have a serious ripple effect across the ecommerce landscape. The company has secured a US patent for what they’re calling the “first-ever AI-powered retail content optimization engine” — a tool that’s already delivering massive results for some of the biggest brands on Amazon. [Read more…]

Genius.AI has announced a game-changing partnership with ClickBank, the giant of affiliate marketing. The collaboration promises to bring cutting-edge artificial intelligence tools to ClickBank’s massive affiliate network, making life easier for marketers while boosting results. [Read more…]

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In a landmark study unveiled at the ALL IN 2024 event, WEKA, in partnership with S&P Global Market Intelligence, has released eye-opening findings about the rapid rise of generative AI in the business world. The second annual Global Trends in AI report reveals that generative AI has far outpaced other artificial intelligence applications, marking a critical shift in enterprise AI adoption and solidifying a new class of AI leaders and cloud providers. [Read more…]

The Direct Marketing Association of Northern California (DMAnc) is stepping into the future with its new AI in Copywriting Masterclass—2024, an advanced course designed to help marketers master AI tools for content creation. This groundbreaking class, starting on September 23, is led by Jonathan Gabay, a globally recognized marketer, author, and thought leader. It promises to deliver actionable insights and practical skills that marketing professionals can immediately apply to stay ahead in an AI-driven world. [Read more…]

PR Newswire is shaking up the PR and communications landscape with the launch of its brand-new AI-powered tool, aimed at revolutionizing how professionals create and distribute press releases. Unveiled today, this groundbreaking solution marks the first phase in PR Newswire’s long-term strategy to integrate artificial intelligence into the PR workflow, providing a range of tools designed to save time and maximize engagement. [Read more…]

In an exciting development for digital media and social interaction, Virtual Artifacts Inc. (VA) has officially launched its innovative platform, Hibe, to the public. After years of meticulous development and beta testing, this game-changing platform is set to reshape how users discover, interact with, and share news from around the globe. [Read more…]

HIX.AI has been recognized as one of the Top 50 Gen AI Web Products by Andreessen Horowitz (A16z), ranking 38th on the list based on unique monthly visits. This prestigious acknowledgment comes as part of A16z’s broader list of the Top 100 Gen AI Consumer Apps, solidifying HIX.AI’s position as a leading innovator in the rapidly growing field of artificial intelligence. [Read more…]

In the rapidly evolving world of artificial intelligence, staying ahead of the curve is no small feat. With technology giants vying for dominance in this high-stakes arena, the newly launched 2024 AI Index by Storyful Intelligence has become the go-to guide for understanding who’s leading and who’s lagging in the AI race. This comprehensive index isn’t just a list of top players; it’s an in-depth analysis that Fortune 100 companies are now turning to for strategic insights and competitive benchmarking. [Read more…]

In a visionary move that is set to redefine the marketing landscape, PHD Worldwide, a leading agency under Omnicom Media Group, has just launched “Ascension,” a groundbreaking publishing platform designed to explore the profound impact of Generative AI on the marketing industry. As the digital age surges forward, PHD is positioning itself and its clients at the forefront of this technological revolution, offering a clear path for brands to rise with AI. [Read more…]

Listrak, a leader in cross-channel marketing automation, has just unveiled a significant upgrade to its Shopify app, delivering groundbreaking AI-driven tools that promise to revolutionize how brands connect with customers. [Read more…]

UniFab is once again setting the standard for innovation. The global leader in intelligent content creation platforms has just launched its latest breakthrough: UniFab Video Background Remover AI. This cutting-edge tool is poised to revolutionize the way content creators approach video production, offering unprecedented speed, precision, and creative freedom. [Read more…]

In an era where artificial intelligence is transforming industries left and right, the book publishing world is getting its own revolutionary makeover. Enter Publishing.ai, the latest innovation from Publishing.com, a company already known for pushing the boundaries in the publishing industry. Officially launched today, Publishing.ai promises to change the way authors, publishers, and content creators approach the daunting task of bringing a book to life. [Read more…]

Pindrop, a global leader in voice authentication and security, has launched a groundbreaking new tool, Pulse Inspect, designed to combat the growing threat of deepfakes and the spread of misinformation. This cutting-edge solution, which is now available in Preview, is the latest addition to Pindrop’s Pulse product family and represents a significant leap forward in the detection of AI-generated speech. [Read more…]

In a move set to revolutionize the digital marketing landscape, AISQ, a leader in AI-driven business solutions, has announced the launch of its latest innovation, Next Level Marketing. This cutting-edge platform is the world’s first fully automated, end-to-end marketing system, designed to take over the entire marketing process with minimal input from business administrators. [Read more…]

ShareThis, a Predactiv Company, has announced the launch of a groundbreaking contextual targeting solution, marking a significant advancement in the realm of digital advertising. [Read more…]

Marketeam.ai has just unveiled Maya, an advanced AI Brand Analyst set to transform the landscape of marketing with unprecedented real-time insights and strategic planning capabilities. [Read more…]

A recent survey by Enhancv has revealed striking trends in how job seekers are leveraging artificial intelligence (AI) to enhance their resumes and job search strategies. The study, which surveyed 600 job seekers and analyzed over 26,000 resumes, highlights a significant gender divide in the adoption of AI tools, with men notably outpacing women in embracing this technology. [Read more…]

DeckBird.ai, the world’s leading presentation marketing tool, has just announced the launch of its custom-made app on the Canva app marketplace. This exciting development promises to transform the way users create and share their presentations, ensuring they reach their audiences in the most engaging and effective way possible. [Read more…]

In the fast-paced world of artificial intelligence, BookBud.ai is making waves with its latest offering. Despite circulating rumors, the company has confirmed it has not developed Artificial General Intelligence (AGI). Instead, BookBud.ai has unveiled a groundbreaking service that leverages advanced AI to transform the book publishing industry. Introducing the “Idea to Market Book Publishing” service—a revolutionary approach designed to streamline the publishing process for authors and entrepreneurs. [Read more…]