The AI category on BillHartzer.com explores how artificial intelligence is reshaping search, marketing, technology, and everyday business operations. This section features news articles, product announcements, research insights, and practical analysis of how AI tools and platforms are evolving. From breakthroughs in machine learning to major updates from leading tech companies, each post examines the real impact of AI on digital strategy and user behavior. Readers can expect clear, informed commentary rooted in Bill Hartzer’s deep experience with search, analytics, and emerging technologies—making this category a go-to resource for understanding AI’s accelerating role across industries.
Semrush has published a study that puts real numbers behind an argument the search industry has been having since ChatGPT started answering buying questions. Does any brand actually own a topic inside an AI (artificial intelligence) assistant, or do the answers reshuffle every time someone asks? [Read more…]
AI software development is moving quickly from an interesting experiment into a serious alternative to traditional application development. Now, a new platform backed by a publicly traded domain and technology company is taking aim at one of the less-discussed problems in AI-assisted development: who actually owns and controls the software after the AI builds it?
accessiBe is adding a conversational AI layer to its accessibility widget, giving website visitors a new way to request accessibility adjustments, ask questions and find information without having to work through a traditional settings menu.
Viral Nation is taking its social-first approach into a rapidly developing area of digital marketing with the launch of AI Discovery, a new Generative Engine Optimization (GEO) offering aimed at helping brands influence how artificial intelligence systems understand, describe and recommend them.
For years, SEO professionals have focused on rankings, clicks, and traffic. Google’s AI-generated answers are forcing a different conversation.
A new analysis from SEO Essex suggests that the real battle is shifting from ranking in the top 10 results to being cited inside Google’s AI-generated summaries. The timing matters. Google search activity is climbing to record levels, even as traditional organic clicks are becoming harder to earn.
Here is a number that should make every digital agency sit up straight. AI-referred visitors sign up at eleven times the rate of Google search traffic. And most analytics tools cannot see a single one of them.
That finding comes from a new analysis published July 13, 2026, by Rankability, an SEO (Search Engine Optimization) and AI visibility software company based in St. Louis, Missouri. The company pulled together data from Microsoft Clarity’s 2025 study of more than 1,200 publisher sites and Adobe Digital Insights’ 2025 report on generative AI referral traffic. The takeaway is short and a little uncomfortable. Your best-performing traffic source is probably sitting in a report bucket where you will never spot it.
