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Home » Pay Per Click

Navah Hopkins Launches Navah Hopkins Consulting

Posted on January 13, 2022 Written by Bill Hartzer

Navah Hopkins Consulting

Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy. [Read more…]

Filed Under: Pay Per Click

Beware of Google Ads Email Phishing Attempts

Posted on March 9, 2021 Written by Bill Hartzer

Google Ads account suspended

It’s an email that no on running Google Ads wants to receive: Your Account is suspended. Emails made to look like they are coming from Google are being sent in an effort to try to trick you into giving up your Google Account details. They’re phishing emails, and they can be pretty convincing. [Read more…]

Filed Under: Pay Per Click

Google Wins Zuili vs. Google, LLC Appeal Related to Click Fraud Patents

Posted on February 10, 2018 Written by Bill Hartzer

Zuili vs. Google, LLC Appeal

Google has won an appeal in the Patrick Zuili vs. Google, LLC case. Google had filed petitions with the USPTO office seeking a covered business method patent review of several patents. The USPTO Trial and Appeal Review Board reviewed them, and found that Google’s patents were not infringing upon Mr. Zuili’s patent. The patents are related to how someone identifies invalid or illegitimate impressions and clicks on PPC ads. [Read more…]

Filed Under: Pay Per Click

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