Clinch, the dynamic ad serving and personalization pioneer, has just announced a strategic integration with Google Ad Manager’s Creative Transcoding API. This collaboration marks a significant leap forward in streamlining ad campaigns and enhancing the efficiency of ad serving, ultimately delivering a seamless viewing experience for users.
Clinch Partners with Google for Effortless Video Ad Integration in Ad Manager
Clinch’s integration with Google Ad Manager’s Creative Transcoding API unlocks a new era for video ad serving, particularly for media owners utilizing Google Ad Manager DAI. The innovative partnership ensures fully transcoded creatives are readily available in Google Ad Manager’s Creative Repository, eliminating the need for real-time transcoding when requested. This, in turn, guarantees that personalized video ad content is optimally prepared for server-side ad serving calls, seamlessly integrating into publishers’ content streams.
Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch, shares the significance of this collaboration, stating, “Our partnership with Google represents a significant step forward in streamlining ad campaigns and making ad serving more efficient and effective.” This integration is poised to redefine the balance between advertisers and publishers, enhancing the overall user experience while maximizing outcomes for both parties.
Key Benefits of Clinch’s Integration with Google Ad Manager’s Creative Transcoding API
- Quality User/Viewing Experience: Ensures a top-tier viewing experience for users by eliminating the need for real-time transcoding during the initial impression.
- Equal Value for Advertisers and Publishers: Maintains a harmonious balance, offering consistent fill rates for publishers and zero missed opportunities for impressions for advertisers.
- Monetization Optimization: Ensures the efficient monetization of inventory, especially in programmatic channels where the use of DAI might not be immediately apparent.
Charel MacIntosh further elaborates on the process, emphasizing the elimination of the need for transcoding during the initial impression. “In Clinch’s ad response, a Google Media ID is included, and transcoded assets sourced from Google Ad Manager’s Creative Repository are then retrieved for dynamic ad insertion, streamlining the entire workflow.”
This collaboration stands as a testament to Clinch’s commitment to building valuable partnerships, aiming to increase speed to market and campaign activation efficiencies while minimizing errors. For those eager to explore Clinch’s solutions, partnerships, and offline attribution capabilities, an inquiry can be submitted here.
Clinch: Shaping the Future of Omnichannel Ad Serving
Clinch stands tall as the recognized leader in omnichannel ad serving, utilizing AI-driven dynamic personalization technology to deliver custom-tailored ad experiences across all channels. Their Omnichannel Campaign Activation Platform, Flight Control, empowers agencies and brands to manage the entire campaign lifecycle with unmatched productivity and efficiency. In a realm where automation meets personalization, Clinch leads the way in optimizing display and video ad experiences across various platforms. To dive deeper into the future of ad serving, visit www.clinch.co.