In this week’s Digital Marketing with Bill Hartzer Podcast, I talked about the new LinkedIn links in your profile, digital marketing news, and answered some SEO questions. If you’re like to join the Facebook Live every week, I’m live on Facebook via my Facebook page. And, if you have SEO or domain name related questions feel free to ask and I’ll do my best to answer them live. [Read more…]
Getting Started with TikTok Marketing for Your Business with Austin Armstrong
In the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Austin Armstrong from Socialty Pro about iIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. We also discussed the TikTok algorithm, the types of videos you should and shouldn’t create, and how to get content ideas for creating TikTok Videos. You can follow me on TikTok @bhartzer and Austin Armstrong @socialtypro [Read more…]
Podcast: Social Media Previews, Domain Name TLD Zone Files, and How Thieves Steal Domain Names
Bill Hartzer on Social Media Previews, Domain Name TLD Zone Files, and How Thieves Steal Domain Names
On the latest episode of the Digital Marketing Podcast with Bill Hartzer, I talked about social media and domain names. I then went into details about how to update the previews that social media sites use, such as Facebook and LinkedIn. Then I talked about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domain. Then, I talked about stolen domain names and shows an example of a (allegedly) stolen domain name, and how that domain thief was able to take control over a valuable domain name by purchasing a lower-quality domain name that expired. [Read more…]
Choosing a Business Name and Domain Name Basics
In the latest episode of the Digital Marketing with Bill Hartzer podcast, I talked about choosing a business name along with the ideal domain name. I also reflect on how checking for a trademark on the business name you’re choosing, and how it’s related to the domain name that you register. I also discussed why you should choose one name over another, and also went into domain name security, as well as other considerations to minimize risk of losing your domain name. [Read more…]
Checklist for Moving to Another Domain Name
In this episode of the Digital Marketing with Bill Hartzer, I took some time to go over my detailed checklist for migrating and moving to another domain name. I’ve heard so many people say that you shouldn’t move to another domain name because there will be issues, you’ll lose traffic, or rankings. That’s simply not true; at least in my experience. All of the domain migrations that resulted in LOST traffic and dropped search engine rankings were a result of a bad domain migration. In other words, whoever did the migrating didn’t do something right. Or, they didn’t follow best practices for domain migrations. That’s why I’ve created a checklist for moving your website to another domain name. [Read more…]
Podcast: Video SEO, Generating Key Moments in This Video, and Video Schema
In the latest episode of the Digital Marketing with Bill Hartzer, I talked about some basics of video SEO, but also discussed how to get Key Moments In This Video in the search results. I go over generating Video Schema and a show you a good site for generating schema markup code. As an extra bonus, I also show an example of a website that has a featured snippet but it cloaking their page.
Here is the full transcript from this podcast episode: [Read more…]
Travis Bliffen on Link Building and Link Building Strategies
On this episode of the Digital Marketing with Bill Hartzer podcast, I talked with Travis Bliffen from Stellar SEO about link building and link building strategies. We talked about where links are placed on certain parts of the page and their value, versus having links in content. Link relevance is a big discussion point, as well, and nofollow versus ‘dofollow’ links are discussed. It’s an interesting episode It’s been a while since I spoke with a real link building expert, I’m sure you’ll enjoy listening. [Read more…]
Rebranding Your Business with the Brand Doctor Henry Kaminski, Jr.
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Henry Kaminski, Jr., the Brand Doctor, about rebranding your business. [Read more…]
Jabez LeBret on Digital PR, Journalism, and Media Coverage
On this episode of the Digital Marketing with Bill Hartzer Podcast, I spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. We also discussed submitting articles and content ideas to media and publications. [Read more…]
Andrew Muller on Testing Google Ads Using Facebook Ads
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
The following is the full transcript of the podcast. [Read more…]
Mike Rhodes from Web Savvy On Google Ads
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mike Rhodes from Web Savvy about Google Ads. Mike is one of the authors of the Ultimate Guide to Google Ads book, now in its 6th edition. Below is the full transcript of this week’s episode. The video is above, on the Hartzer Consulting YouTube Channel, and you can also find the podcast wherever you get your podcasts, such as Apple Podcasts, Amazon Music, iHeartRadio, and Spotify. [Read more…]
Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain
In episode 46 of the Digital Marketing with Bill Hartzer podcast, I talked about Email Deliverability. If you send or receive email from your domain name, it’s important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name. [Read more…]
Beck Power on Building Authority on Social Media and Repurposing Content
On episode 44 of the Digital Marketing with Bill Hartzer podcast, I spoke with Beck Power from Power Creative Media. We talked about re-purposing content, as well as building authority on social media. [Read more…]
Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Naira Perez from SpringHill Digital. We talked about paid media, creating audiences, defining your audience, and potential customers. We also talked about budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising. [Read more…]
Duane Forrester On Search Intent and Internal Site Search
On the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Duane Forrester of Yext about search intent and internal site search. [Read more…]
Peter Leshaw on In-House Digital Marketing and Dashboards for Reporting
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Peter Leshaw, a Digital Marketing Strategist. We talked about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They we chatted about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes. [Read more…]
Grant Simmons on SEO for Large Websites, Partnerships, Indexing, and Ranking New Websites
On the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Grant Simmons from Homes.com. We talked about SEO for large websites, the importance of partnerships for traffic, and search engine indexing. Also discussed was creating new websites and how to pages from new websites to rank well in the search engine results pages. [Read more…]