I sat down with Brian Harnish and talked about SEO, AI, link building, and domain names. In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content. [Read more…]

On the 85th episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Ash Nallawalla, the author of the book titled “Accidental SEO Manager: Managing SEO Teams, Agencies, and Websites that Sell (Tapping Organic Leads for Profit Book 1)”. In this episode, I talk with Ash about his background, how he got into SEO, and details about the book. We discussed all of the background information about SEO that he included in the book, as well as other topics discussed in the book like managing a remote staff. [Read more…]

In this week’s Digital Marketing with Bill Hartzer Podcast, I talked about the new LinkedIn links in your profile, digital marketing news, and answered some SEO questions. If you’re like to join the Facebook Live every week, I’m live on Facebook via my Facebook page. And, if you have SEO or domain name related questions feel free to ask and I’ll do my best to answer them live. [Read more…]

In the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Austin Armstrong from Socialty Pro about iIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. We also discussed the TikTok algorithm, the types of videos you should and shouldn’t create, and how to get content ideas for creating TikTok Videos. You can follow me on TikTok @bhartzer and Austin Armstrong @socialtypro [Read more…]

On the latest episode of the Digital Marketing Podcast with Bill Hartzer, I talked about social media and domain names. I then went into details about how to update the previews that social media sites use, such as Facebook and LinkedIn. Then I talked about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domain. Then, I talked about stolen domain names and shows an example of a (allegedly) stolen domain name, and how that domain thief was able to take control over a valuable domain name by purchasing a lower-quality domain name that expired. [Read more…]

In the latest episode of the Digital Marketing with Bill Hartzer podcast, I talked about choosing a business name along with the ideal domain name. I also reflect on how checking for a trademark on the business name you’re choosing, and how it’s related to the domain name that you register. I also discussed why you should choose one name over another, and also went into domain name security, as well as other considerations to minimize risk of losing your domain name. [Read more…]

In this episode of the Digital Marketing with Bill Hartzer, I took some time to go over my detailed checklist for migrating and moving to another domain name. I’ve heard so many people say that you shouldn’t move to another domain name because there will be issues, you’ll lose traffic, or rankings. That’s simply not true; at least in my experience. All of the domain migrations that resulted in LOST traffic and dropped search engine rankings were a result of a bad domain migration. In other words, whoever did the migrating didn’t do something right. Or, they didn’t follow best practices for domain migrations. That’s why I’ve created a checklist for moving your website to another domain name. [Read more…]

In the latest episode of the Digital Marketing with Bill Hartzer, I talked about some basics of video SEO, but also discussed how to get Key Moments In This Video in the search results. I go over generating Video Schema and a show you a good site for generating schema markup code. As an extra bonus, I also show an example of a website that has a featured snippet but it cloaking their page.

Here is the full transcript from this podcast episode: [Read more…]

On this episode of the Digital Marketing with Bill Hartzer podcast, I talked with Travis Bliffen from Stellar SEO about link building and link building strategies. We talked about where links are placed on certain parts of the page and their value, versus having links in content. Link relevance is a big discussion point, as well, and nofollow versus ‘dofollow’ links are discussed. It’s an interesting episode It’s been a while since I spoke with a real link building expert, I’m sure you’ll enjoy listening. [Read more…]

In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Henry Kaminski, Jr., the Brand Doctor, about rebranding your business. [Read more…]