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Bill Hartzer

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Home » Marketing Foo

EasySend’s Big Move: AI Tools That Make Static Forms Obsolete

Posted on July 7, 2025 Written by Bill Hartzer

Easysend

EasySend just took a sledgehammer to the way businesses handle digital forms. The company, based in Tel Aviv and known for its work in customer-facing automation, launched a redesigned website along with major upgrades to its Digital Experience Platform. The message is clear: it’s time to stop treating forms like digital paperwork and start treating them like business assets. [Read more…]

Filed Under: Marketing Foo

57% of Americans Admit They’re Unprepared for the Digital Afterlife: Here’s How to Fix It

Posted on January 28, 2025 Written by Bill Hartzer

A recent survey from HostingAdvice.com has uncovered a surprising truth: 80% of Americans understand the importance of having a digital afterlife plan, but only 57% have actually taken steps to create one. That’s nearly half the population leaving their online accounts, passwords, and personal data hanging in limbo after they’re gone. [Read more…]

Filed Under: Marketing Foo

Mark My Right Trademark Scam: Protect Your Business by Recognizing Trademark Email Scams

Posted on January 12, 2025 Written by Bill Hartzer

Donald R Joseph, Mark My Right email

Recently, individuals have reported receiving scam emails from purported trademark attorneys warning them about potential conflicts over their business names or domain names. One such email claims to be from a firm called “Mark my Rights” and alleges that a client in North Carolina is attempting to trademark a name identical to the recipient’s business name. [Read more…]

Filed Under: Marketing Foo

$300 Billion Lost to Fake Reviews: How Consumers Are Being Duped Daily

Posted on December 9, 2024 Written by Bill Hartzer

Review Fraud

Fake reviews are no longer just an inconvenience—they’re a hidden crisis costing consumers and businesses billions of dollars each year. The Transparency Company’s new report reveals the alarming scale of the issue, identifying $300 billion in annual economic damage caused by fraudulent reviews in critical industries like home services, healthcare, and legal services. This isn’t just a corporate problem; it hits home for everyday Americans, with the average household losing $2,385 annually because of deceptive online feedback. [Read more…]

Filed Under: Marketing Foo

Fake Birth Date Used on Google and Apple Accounts Is on Credit Report

Posted on August 17, 2020 Written by Bill Hartzer

fake birthday on my Google and Apple ID account

A Reddit user, Reckoner6777, set up a Google Account and an Apple ID with a fake birth date. According to the user, they only used this fake birthdate with Google and Apple. Now, however, that fake birth date is showing up on the user’s credit report. [Read more…]

Filed Under: Marketing Foo

Slideshare Misconfigures SSL Certificate, Causes Downtime

Posted on February 12, 2019 Written by Bill Hartzer

After I speak at conferences and events, I usually upload a copy of my presentation to Slideshare here so people who were at the event and those who weren’t at the event can see my presentation. Well, someone asked me today for a copy of an SEO audit (a template), which I will NOT give out. So, knowing that I don’t give out SEO audit templates or examples, I usually send people to my Slideshare account that has my recent SEO audit presentations which DO include lots of good info on my SEO audits. But today that changed. It seems as if Slideshare as misconfigured their SSL certificate. Take a look at what happens when I try to go to Slideshare: [Read more…]

Filed Under: Marketing Foo

California AG Files Extortion Charges Against MugShots.com

Posted on May 17, 2018 Written by Bill Hartzer

Mugshots.com Home Page

California’s Attorney General Xavier Becerra has filed extortion and money laundering charges against the owners of MugShots.com, the website that gathers mugshots of people who have been arrested and posts them online. Mugshots.com charges the individuals whose mugshots are posted on their website a fee to remove the mugshot photos from their website. The defendants named in the complaint are Sahar Sarid, Kishore Vidya Bhavnanie, Thomas Keesee, and David Usdan. [Read more…]

Filed Under: Marketing Foo

Sponsored: Rock Your Work Day with Magnolia’s March AudioFest at BestBuy

Posted on March 27, 2018 Written by Bill Hartzer

Magnolia March AudioFest

We all know that SEOs and us digital marketers spend a lot of time sitting in our offices, in front of our laptop or monitors. Sure, we do occasionally answer the phone, but to make the day go by faster and make it more enjoyable we absolutely have to have our tunes going. Most of the time, especially when I’m writing or even reviewing a client’s backlinks, I’ve got some music on. [Read more…]

Filed Under: Marketing Foo

eBay Voluntarily Removing Guide Content from Site

Posted on March 20, 2018 Written by Bill Hartzer

ebay buying guides

eBay is voluntarily removing about 500,000 pages from their web site, possibly giving up what some estimate to be one billion page views. According to a Seeking Alpha report, eBay has hundreds of thousands of buying guides that were created in order to bring free organic search traffic to their web site. [Read more…]

Filed Under: Marketing Foo

Grammarly Statement on Google Chrome Extension Bug

Posted on February 13, 2018 Written by Bill Hartzer

Recently I wrote about how there was a bug in Grammarly’s Google Chrome extension. The bug allowed virtually any website to essentially get ahold of your login credentials and gain access to the Grammarly documents in your user account. As I mentioned in my post, Grammarly did fix the bug. [Read more…]

Filed Under: Marketing Foo

SEMrush Launches Keyword Kombat Winter Sports Edition

Posted on February 9, 2018 Written by Bill Hartzer

Keyword Kombat

SEMrush, one of my go-tools for Keyword Research and a whole lot of other SEO and SEM tools, has launched Keyword Kombat Winter Sports Edition [Read more…]

Filed Under: Marketing Foo

Accepting Bitcoin for Payment of SEO Services

Posted on December 19, 2017 Written by Bill Hartzer

As someone who started doing SEO back in 1996 for my own business and my affiliate websites, well before there even was an industry called the “search industry” or “digital marketing”, I’ve never thought of myself as being one who was an innovator. Well, over the years I’ve come to the realization that I’ve innovated lots of things over the years.

Hint:My latest innovation? The first-ever SEO to be accepting Bitcoin for payment of SEO services.

[Read more…]

Filed Under: Marketing Foo

Opperman vs Kong Technologies Class Action Settlement – iPhone App Privacy Settlement: iosappsettlement

Posted on August 13, 2017 Written by Bill Hartzer

OPPERMAN, ET AL. v. KONG TECHNOLOGIES, INC., ET AL.

There is a class action settlement, OPPERMAN, ET AL. v. KONG TECHNOLOGIES, INC., ET AL, that has been between the plaintiffs and an app developer. Kong Technologies created apps for Foodspotting, Foursquare, Gowalla, Instagram, KIK, Twitter, and Yelp. Kong Technologies was formerly known as Path, Inc.. Essentially, certain apps obtained contact data from users’ devices (their iPhones), in violation of their privacy rights. If you used one of these apps in your iPhone between 2009 and 2012 and allowed those apps to access your contacts, you may be entitled to money. You can claim it through iosappsettlement dot com. [Read more…]

Filed Under: Marketing Foo

Beware of Scam Apps in Apple App Store, Links to Innocent Websites

Posted on May 5, 2017 Written by Bill Hartzer

Beware of scam apps that are in the Apple App Store that have been submitted by rogue developers. There are developers that are scamming Apple users, and making money from apps that don’t work. Dishonest app developers are creating apps that don’t work as described—and are linked to other innocent websites. [Read more…]

Filed Under: Marketing Foo

Matt Cutts Resigns From Google, Will Lead USDS

Posted on January 19, 2017 Written by Bill Hartzer

Matt Cutts, former head of the web spam team at Google, has officially resigned from Google. His last official day at Google was December 31, 2016, he announced on his blog. [Read more…]

Filed Under: Marketing Foo

Yelp Was Down

Posted on May 16, 2016 Written by Bill Hartzer

yelp logo

Yelp logo. (PRNewsFoto)

Update
May 16, 2016: 12:01pm Yelp is now back up and running, it appears that the site was down for several hours today, May 16, 2016. While it was down, they were displaying this message:

yelp down

Previous blog post below, as I initially reported it:

It appears that the Yelp website is down. This is the first time in many years that I have seen this website go down, and it’s certainly newsworthy. So many people rely on reviews from Yelp, good or bad, and many businesses rely on having good reviews on Yelp. [Read more…]

Filed Under: Marketing Foo

Did You Know? There is a Simple Version of Wikipedia

Posted on February 17, 2016 Written by Bill Hartzer

I bet you didn’t know that there is a simple version of Wikipedia, the popular online encyclopedia. While we certainly are familiar with the more technical side of Wikipedia, if you replace the “en” in the Wikipedia URL of any entry with “simple”, you will get the “simple” version of that entry. It’s explained to you as if you are a five year old. [Read more…]

Filed Under: Marketing Foo

12 Websites Blocked by the People’s Republic of China

Posted on September 22, 2015 Written by Bill Hartzer

This week I am Beijing, China doing a keynote address about SEO and domain names. There is free internet access here at the China World Hotel in Beijing, but is it really free? Maybe I should say that it is “restricted”. [Read more…]

Filed Under: Marketing Foo

Sales Spam on Google Plus

Posted on June 18, 2015 Written by Bill Hartzer

By now, I’m pretty used to getting spam on LinkedIn, as I get it at least several times each week. But now, it seems as though the sales spammers are now targeting Google Plus, and somehow sending unsolicited sales spam that show up as notifications on Google Plus. Here’s the latest one, that I received just today. I have scratched out the name of the person and their company and URL, but you get the idea. [Read more…]

Filed Under: Marketing Foo

Facial Recognition: Microsoft Website Tells You How Old You Are

Posted on April 30, 2015 Written by Bill Hartzer

A website by Microsoft is using facial recognition to tell you how old you are. And if you ask me, it’s actually pretty accurate. Well, in at least most cases that I tested. The website, called How Old Do I Look?, allows you to find an image by searching on Bing.com, or you can upload your own photo. Their facial recognition algorithm will analyze the photo and tell you how old the person in the photo is. Or, if there are several people in the photo, it will look at all the faces and determine how old they are. [Read more…]

Filed Under: Marketing Foo

BuzzFeed Said No One Would Use This Stock Image

Posted on May 13, 2014 Written by Bill Hartzer

In a hilarious post, BuzzFeed said that no one would ever use any of the stock images that they posted in their article. Well, I have to say that they’re wrong. I mean, really, I can see a perfectly good use for their first image in the post: [Read more…]

Filed Under: Marketing Foo

GoDaddy Released Personally Identifiable Information To Spammer Without Permission

Posted on April 16, 2014 Written by Bill Hartzer

Now this is bizarre. But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. And GoDaddy apparently released her email address to the spammer after she filled out an abuse complaint. The spammer wanted to know who had complained about their website, so GoDaddy gave them her email address. Of course, without permission. [Read more…]

Filed Under: Marketing Foo

Google Files for Trademark on the Word Glass

Posted on April 4, 2014 Written by Bill Hartzer

Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed. [Read more…]

Filed Under: Marketing, Marketing Foo

Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright

Posted on July 29, 2013 Written by Bill Hartzer

Microsoft filed a DMCA (Digital Millennium Copyright Act) request with Google. But, this one was one that might just deserve a Darwin Award. Who was the copyright infringer in this case? Yep, you guessed it. Microsoft. [Read more…]

Filed Under: Marketing Foo

Before Writing Code or Launching Your Website, Do This

Posted on April 5, 2013 Written by Bill Hartzer

I found a series of articles that I wrote more than 10 years ago. But, amazingly enough, all of this information is still valid and true. It’s a great primer on what you should, and should not do before launching any website, especially an e-commerce website. [Read more…]

Filed Under: Marketing, Marketing Foo

Web Hosts Hijacking 404 Error Pages on Live Web Sites

Posted on September 17, 2009 Written by Bill Hartzer

Some web hosting companies have now taken it to a new low: they are monetizing (making money) from your web site without your knowledge. Web hosts are now hijacking their customers’ 404 error pages and putting up a slew of paid ads: advertisements, when clicked, make the company money. And most web site owners don’t even know that this is happening to them. It could be happening to you, on your web site, and you don’t even know it. It looks like this: [Read more…]

Filed Under: Marketing Foo

Worst Demographic Targeting Ever: Hannah Montana Tickets Given Away on Digg

Posted on February 22, 2008 Written by Bill Hartzer

Digg   Hannah Montana
I usually do not make it a habit of pointing out badly implemented online promotional campaigns. However, in this case, I could not help but point out one of the worst demographic targeting that I have ever seen on the web. Hannah Montana tickets are being given away on Digg. [Read more…]

Filed Under: Marketing Foo

Time Warner and Road Runner Attempting to Monetize by Hijacking DNS

Posted on February 18, 2008 Written by Bill Hartzer

Road Runner

Here we go again. Third Pipe predicted it and now it’s happening. Time Warner, using their Road Runner internet service, is attempting to monetize typo domain names and domain names that are not found when their users are type a domain that doesn’t resolve. [Read more…]

Filed Under: Domain Names, Marketing Foo

CNN Fails to get IReport.com Live; Oilman Leaves Range, and Other News

Posted on January 21, 2008 Written by Bill Hartzer

There is a lot going on this week and it is only Monday, January 21st 2007. I thought I would catch you up on some of the interesting, totally unrelated things, not in any order of importance. I considered covering each of these items today, but I thought I’d mention all of these. [Read more…]

Filed Under: Marketing Foo

Monday Marketing Foo for July 30, 2007

Posted on July 30, 2007 Written by Bill Hartzer

Every week I try to go through the blogosphere and see what everyone’s talking about. This week I thought I’d take a look at the SEO (search engine optimization) blogs. [Read more…]

Filed Under: Marketing Foo

Monday Marketing Foo for July 23, 2007

Posted on July 23, 2007 Written by Bill Hartzer

Jeremy Liew, a venture capitalist with Lightspeed Partners, has a great post about usage numbers of social networks. Hat tip goes to Robert Scoble for mentioning it. [Read more…]

Filed Under: Marketing Foo

Monday Marketing Foo

Posted on July 16, 2007 Written by Bill Hartzer

Want a free iPhone? Sign up to be a writer at Mahalo, Jason Calacanis’ new search engine. The first 100 part time guides who reach 100 search results get a free iPhone from Mahalo. You get paid $10 to $15 for each search result that you write. [Read more…]

Filed Under: Marketing Foo

Topix Appoints Chris Tolles as CEO

Posted on June 26, 2007 Written by Bill Hartzer

topixChris TollesTopix, a leading news community on the internet, is transitioning from a news aggregator to a news community and “top 20 news site”. As a part of this transition, Topix.net has appointed Chris Tolles as Chief Executive Officer. [Read more…]

Filed Under: Marketing Foo

Co-Inventor of Wireless Remote Control Dies

Posted on February 16, 2007 Written by Bill Hartzer

Robert Adler
Robert Adler, 1913-2007 — TV Remote Control Co-Inventor

I know this doesn’t have much to do with search engine marketing, but it definitely has something to do with television–and the wireless remote control is such an influence on my life (yes, I’m a couch potato sometimes), so I thought I’d pass on the news the the co-inventor of the wireless remote control has died, Robert Adler. He died of heart failure on Feb. 15 in Boise, Idaho. He was 93. [Read more…]

Filed Under: Marketing Foo

Bill Hartzer on Search, Marketing, Tech, and Domains.

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