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Home » Marketing Foo

G2 Acquires Capterra, Software Advice, and GetApp

Posted on January 29, 2026 Written by Bill Hartzer

G2 logo

G2 has agreed to acquire Capterra, Software Advice, and GetApp from Gartner, pulling four of the most influential B2B software review platforms under one roof. The deal signals a clear shift in how software buyers research, compare, and commit in an AI-shaped buying environment.

[Read more…]

Filed Under: Marketing Foo

Zoom “Verification Code” Emails Are the New PayPal Scam

Posted on January 16, 2026 Written by Bill Hartzer

Update: January 16, 2026:
Zoom Trust and Safety has responded to my abuse report (I forwarded the email below to their Trust and Safety team). Here is how they responded, and there’s great advice below:

“The email you’ve provided is a Zoom email however you can see it was forwarded by another service outside of Zoom specifically “onmicrosoft”. This was not sent directly to you from the Zoom platform. Please be cautious in opening any link and providing your account information as well as avoid opening any attached files as they may contain malware which may be damaging to your system. [Read more…]

Filed Under: Marketing Foo

DNSFilter Warns: Job Seekers Falling for AI-Fueled Hiring Scams

Posted on October 23, 2025 Written by Bill Hartzer

Help Wanted AI job seeker

A new report from DNSFilter reveals a growing threat in the online job market. Cybercriminals are exploiting both job seekers and hiring platforms by creating fake employment domains that look legitimate but are built to steal data. This research arrives at a time when unemployment is near a four-year high, and the average applicant sends roughly 180 job applications before receiving one offer. [Read more…]

Filed Under: Marketing Foo

Online Scams Just Met Their Match: Meta and Microsoft Join Forces with Google

Posted on July 31, 2025 Written by Bill Hartzer


The scam epidemic is costing over $1 trillion a year. It’s a figure that’s hard to digest—roughly three times the estimated cost of ending world hunger. And while regulators have debated and users have suffered, the platforms themselves have largely been left to fight their own battles. [Read more…]

Filed Under: Marketing Foo

EasySend’s Big Move: AI Tools That Make Static Forms Obsolete

Posted on July 7, 2025 Written by Bill Hartzer

Easysend

EasySend just took a sledgehammer to the way businesses handle digital forms. The company, based in Tel Aviv and known for its work in customer-facing automation, launched a redesigned website along with major upgrades to its Digital Experience Platform. The message is clear: it’s time to stop treating forms like digital paperwork and start treating them like business assets. [Read more…]

Filed Under: Marketing Foo

57% of Americans Admit They’re Unprepared for the Digital Afterlife: Here’s How to Fix It

Posted on January 28, 2025 Written by Bill Hartzer

A recent survey from HostingAdvice.com has uncovered a surprising truth: 80% of Americans understand the importance of having a digital afterlife plan, but only 57% have actually taken steps to create one. That’s nearly half the population leaving their online accounts, passwords, and personal data hanging in limbo after they’re gone. [Read more…]

Filed Under: Marketing Foo

Mark My Right Trademark Scam: Protect Your Business by Recognizing Trademark Email Scams

Posted on January 12, 2025 Written by Bill Hartzer

Donald R Joseph, Mark My Right email

Recently, individuals have reported receiving scam emails from purported trademark attorneys warning them about potential conflicts over their business names or domain names. One such email claims to be from a firm called “Mark my Rights” and alleges that a client in North Carolina is attempting to trademark a name identical to the recipient’s business name. [Read more…]

Filed Under: Marketing Foo

$300 Billion Lost to Fake Reviews: How Consumers Are Being Duped Daily

Posted on December 9, 2024 Written by Bill Hartzer

Review Fraud

Fake reviews are no longer just an inconvenience—they’re a hidden crisis costing consumers and businesses billions of dollars each year. The Transparency Company’s new report reveals the alarming scale of the issue, identifying $300 billion in annual economic damage caused by fraudulent reviews in critical industries like home services, healthcare, and legal services. This isn’t just a corporate problem; it hits home for everyday Americans, with the average household losing $2,385 annually because of deceptive online feedback. [Read more…]

Filed Under: Marketing Foo

Fake Birth Date Used on Google and Apple Accounts Is on Credit Report

Posted on August 17, 2020 Written by Bill Hartzer

fake birthday on my Google and Apple ID account

A Reddit user, Reckoner6777, set up a Google Account and an Apple ID with a fake birth date. According to the user, they only used this fake birthdate with Google and Apple. Now, however, that fake birth date is showing up on the user’s credit report. [Read more…]

Filed Under: Marketing Foo

Slideshare Misconfigures SSL Certificate, Causes Downtime

Posted on February 12, 2019 Written by Bill Hartzer

After I speak at conferences and events, I usually upload a copy of my presentation to Slideshare here so people who were at the event and those who weren’t at the event can see my presentation. Well, someone asked me today for a copy of an SEO audit (a template), which I will NOT give out. So, knowing that I don’t give out SEO audit templates or examples, I usually send people to my Slideshare account that has my recent SEO audit presentations which DO include lots of good info on my SEO audits. But today that changed. It seems as if Slideshare as misconfigured their SSL certificate. Take a look at what happens when I try to go to Slideshare: [Read more…]

Filed Under: Marketing Foo

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