Ongoing monthly SEO services usually start with an SEO audit of the website. In order to properly determine what the website needs, and what Bill should focus on, Bill needs to do several things, which are included in an SEO audit:
- determine the current status of the website
- What issues the site has that need to be fixed
- what the site is ranking for
- where traffic is coming from
- where leads are coming from
- where the site is doing well
- where the site is lacking
Once Bill has these details, Bill needs to understand the goals of the website. Is it to drive leads for the business? Is it just informational? Is the goal to get traffic? Once Bill has all of these things, the SEO audit will include a plan for going forward. Typically, this includes listing technical issues the website has, as well as what needs to be done in the future.
Typically, a technical SEO audit is done the first month—then the SEO Audit’s findings are implemented. It’s then around the third month that the website is ready to implement the SEO strategy.
There are several deliverables. The SEO audit is done, and a written document is provided. Typically this will also include several spreadsheets, as well. A written list of tasks to implement the audit’s findings is provided. A timeline for implementation is provided. An SEO strategy going forward is provided, usually with a plan for weekly, monthly, bi-monthly, and quarterly tasks and goals.