Home Service Companies That Track Profit Instead of Leads Get 38% More From Their Ad Spend, Study Finds
Home service companies may have a bigger advertising measurement problem than an advertising budget problem.
Your Google Listing Is Flagged” Voicemail? This Is Why You Shouldn’t Panic (or Pay)
Scam calls that “sound like Google” are back in heavy rotation. This time, the voicemail I received claimed to be from “Verified Listings Group,” and it used the same pressure tactics I’ve seen over and over: fear, urgency, and a convenient phone number to “fix it today.”
Yelp Just Teamed Up With Hatch
Hatch has announced a new integration with Yelp, creating a direct link between Yelp’s steady flow of high-intent consumers and Hatch’s AI-driven customer communication platform. The move aims to help home service companies capture more leads, respond faster, and close more booked appointments without adding extra workload to human staff. [Read more…]
Meet MYTSV: The YouTube-Style Directory That’s Redefining Local Search
MYTSV.com, a new online business directory, is rewriting the rules of local discovery by centering video at its core. Launched nationally this week, the platform allows verified businesses to feature authentic, high-quality videos directly in their listings—helping consumers connect with local experts through visual storytelling instead of faceless star ratings. [Read more…]
How Flamel.ai Is Giving Every Franchisee a Local Marketing Edge
Flamel.ai Adds Local Ad Playbooks, AI Blogging, and TikTok Posting—Here’s How It Stacks Up
Franchise marketing needs two things at the same time: brand consistency and local relevance. Flamel.ai’s new release tries to give both. The update adds Social Ad Playbooks for one-click localized ads, AI blogging that targets city and neighborhood terms, a TikTok posting integration, and bulk scheduling that can prep a month of posts in minutes.
Google Review Extortion Text Message – Scam Warning for Business Owners
A disturbing new scam is making the rounds, and it’s targeting small businesses that rely on their online reputation. A business owner recently received a text message from a foreign number claiming they were hired to post 35 fake negative reviews—and that one had already been posted. The implication? Pay up, or suffer the rest. This isn’t just a nuisance—it’s attempted extortion. Here’s what this looks like, why it’s happening, and most importantly, what you should do if it happens to you. [Read more…]