• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Google » Google My Business: How Many Business.Site Websites Have Been Built?

Google My Business: How Many Business.Site Websites Have Been Built?

Posted on December 7, 2017 Written by Bill Hartzer

A while back, Google My Business launched a few new features, including the ability to make posts and the ability to create a website. I’ve written about these before. Just recently, though, I started looking into how successful these new Google My Business websites are. In effort to see more data about them, I’ve used a few tools to do a deep dive into the data about Business.Site. After all, Business.Site is, in fact a New gTLD domain name (.SITE is a Top Level Domain), and Business.Site is a domain name.

Google My Business is offering verified businesses a chance to create their own one-page website, from right inside Google My Business. I have created my own site over here: http://bill-hartzer-seo-consultant.business.site/

You’ll notice a few things about that URL, though:

  • The URL is NOT an HTTPs URL. With all of the efforts lately that Google has been making to get businesses to move over to HTTPs, you’d think that this one would be HTTPs. It should be pretty easy to make it HTTPs, as they own the domain name and would only have to buy the certificate and install it on their web server. But, there are potentially more technical issues, so I won’t go in that here. Nonetheless, it is concerning to me that it’s NOT HTTPs.
  • The URL of each site built is, in fact, a subdomain of business.site.
  • The URL, you’ll notice, does include some keywords. But, they are limiting the keywords in the URL. For example, I couldn’t get seo-consultant.business.site or even seoconsultant.business.site for my URL because those were taken by others. Depending on your industry, you may be able to get a good keyword rich domain name. But, for now, you have to get what’s available, just like domain names. If you’re also wondering, I don’t think there’s any way that you can “sell” or transfer your business.site name or URL to someone else. I don’t know, for example, whether or not if someone deletes their business.site whether or not the name becomes available or whether Google just keeps it. That’s another test for another time.
  • You are limited to one page per website.
  • You are limited to one website per Google My Business listing. As far as I know you’d need to add another location in order to take advantage of another business.site website.

Since Business.Site is, in fact, a domain name, I started to look into some of the data behind business.site. Here’s some interesting stats:

According to SEMrush.com, the business.site websites, as a whole, get about 5,000 visits a month from organic search:

google my business organic rankings

And, there are actually several local businesses who are using Google AdWords to drive traffic to their business.site website:

google my business ppc

That’s 16,400 visits via paid search to business.site websites, but that’s down this month. Down a whopping 34 percent. So, apparently those GMB listing owners don’t think it’s a solid investment. Since they can’t track the visits and leads very easily (although you could track the leads through links on the page using tracking parameters), I don’t think they’re savvy enough to do that. Nonetheless, they’ve collectively spent about $55,000 US dollars recently.

And finally, take a look at the competitors:

  • Yelp.com
  • Facebook.com
  • Yellowpages.com
  • Mapquest.com
  • TripAdvisor.com

google my business competitors

And finally, if you’re wondering, there are about 639,000 (or so) business.site web pages (websites) indexed in Google. You can see them by using this search query: site:business.site

The one that’s ranking the best, with the most search engine traffic for their main keyword? Touch of Soul.

By the way, you can buy your own .SITE domain name at registrars, including NameCheap. In a recent search at NameCheap, I’ve been able to find unique .site domain names available for as little as $.88 cents for the first year of registration.

Google My Business Case Study

I recently completed in-depth research about Business.Site and Google’s use of this domain name for Google My Business websites. Read more about Google My Business websites, and download my Business.Site Google My Business case study.

Filed Under: Google

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025
  • Amsive Takes on ChatGPT and Gemini with Next-Gen SEO for the AI Search Era June 23, 2025
  • Reddit Sued After Google’s AI Overviews Allegedly Gutted Traffic June 19, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (315)
  • Google (260)
  • Internet Marketing (51)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·