Paid search and paid social can tell marketers a lot about what people want. A search, a click, or an ad engagement can be a strong signal of interest.

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Webflow has taken a deliberate step that many marketing teams have wanted for years. Advertising and the website now operate inside the same system.

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Duda, a leading website-building platform, has announced a powerful new partnership with ActiveCampaign, a top player in marketing automation and CRM. This integration promises to transform how agencies build and manage client websites, offering seamless access to advanced email marketing and automation tools directly within Duda’s intuitive platform. [Read more…]

In a significant move for the digital marketing world, INDEXR AI has announced the appointment of Duane Forrester as Senior Vice President of Search Product. Forrester, a renowned figure in the search industry, brings over two decades of experience and leadership to his new role, where he will spearhead the development of cutting-edge search technologies. [Read more…]

By Bill Hartzer, February 3, 2020 at 9:25am CST.

SEMPO, the Search Engine Marketing Professional Organization, has been absorbed into the Digital Analytics Association. Both associations agreed that there were ultimately going to be more opportunities available for current and would-be SEMPO members by joining the two organizations together. This essentially means that SEMPO, is no longer operating as a stand-alone organization. [Read more…]

The search industry, an industry that I’ve been proud to be a part of for the past 20 years, needs a Hall of Fame. The industry as a whole, which includes search engine marketing, PPC, internet marketing, website marketing, search engine marketing, etc. etc., should recognize those who are responsible for making the industry what it is today. Here are several reasons, along with some names of people that I think should be considered for the Search Hall of Fame. [Read more…]