• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Home » Search Engine Marketing » How to (Easily) Increase Your ROI by 42%

How to (Easily) Increase Your ROI by 42%

Posted on March 22, 2012 Written by Bill Hartzer

As an internet marketer, the primary function of your job is to drive high quality traffic to your site, with the ultimate goal of converting that traffic to either a sale, completed lead form, newsletter subscription or some other conversion point. So for your site to generate more revenue, you need more relevant traffic, right?

Not necessarily. We often overlook one of the most important factors that we have complete control over and can provide instant results: our landing pages. Whether you’re a small business with a tight advertising budget or a large company spending tens of thousands of dollars on search engine marketing, making very simple changes to your landing page can show tremendous boosts to your ROI. This means you can increase your sales from the same amount of traffic you have coming to your site today. Take it from us, we made a series of changes to our already high converting pages, and further boosted our conversion by 42%, in a matter of weeks!

When it comes to maximizing the design of your site and landing pages, it’s easy to become overwhelmed with where to even start. An entire site redesign can be expensive and time consuming, so instead, focus on your landing pages and where the majority of your conversions occur (for example, the shopping basket or contact us page). Start with the key points below and you’ll quickly be on your way to capitalizing on more conversions without having to increase your advertising budget!

1. Trust – In today’s day and age, where our inboxes constantly get filled with spam and identity theft is a major issue, it’s no wonder why you must “sell” the trustworthiness of your site and your brand. Do you have a security seal through a third party? Make sure it’s prominently displayed on all pages, especially during checkout. Are you BBB accredited? What about any awards and accolades? Don’t forget about including testimonials or visually showing the logos of some of the companies that you work with. Remember, once someone is interested in your product or service, they need to know you’re legitimate, so show them you are.

2. Consistency – In my opinion, this is the most overlooked factor. Your site must show consistency, from fonts, to colors, layouts, images, copy, etc. If you’re landing page has many different style fonts, in different sizes and colors, to you it may look good, but to a user it can be confusing, which is never a good thing.

3. Call to Action – We all know that your call to action must be clearly defined, right? (If you didn’t know that, now you do!). Not only should your call to action be clearly defined, it should stick out and be easy to find, preferably above the fold. Try changing the color of the call to action, the location and the copy associated with it. In addition, is your phone number easy to find on your site? What about your contact us page? If you’re an organization that receives calls, make sure your phone number is prominently shown at the top of the page and your contact us page can quickly be found.

4. Conversion Testing – Now that you’ve made changes to your landing page, you have to test them to make sure they work! A/B testing should be an ongoing practice for every website. There are tools that make this very easy for you, such as Google Website Optimizer. Test every element you can, including sales copy, colors, call to action location and page layout. This is exactly how we boosted our conversion rate by 42% in a matter of weeks. We tested, analyzed data, made adjustments, and repeated the process over, and over, and over (matter fact, we’re still testing!).

The incremental increases in conversion rates can and will add up to a large boost for your website. Remember, the process is simple: make changes, test, analyze and repeat.

Filed Under: Search Engine Marketing

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • IP.com Launches Innovative Online Storefront October 2, 2023
  • Padma Lakshmi to Host 5th Annual .ORG Impact Awards October 2, 2023
  • Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers September 29, 2023
  • RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media September 29, 2023
  • SmarTek21’s IntelliTek SearchAI September 29, 2023
  • ICANN Marks 25 Years September 28, 2023
  • AI Content Generation Market Projected to Reach $5.958 Billion by 2029 September 6, 2023
  • Indigo Ransomware Attack Impacted SEO, Led to Lost Revenue August 14, 2023
  • Internet Corporation Listing Service Invoice – Fake Invoice Scam August 8, 2023
  • Someone Stole My Domain Name: Here’s What You Do August 8, 2023
  • Pulsr: First AI Search Engine for NFTs Launches July 27, 2023
  • 2023 TechBehemoths Survey: SEO is Most Effective Method for Lead Gen July 13, 2023
  • Meta Launches Threads, Twitter Sends Cease and Desist Letter July 6, 2023
  • Squarespace Acquires Google Domains June 15, 2023
  • How to Submit Spammy, Deceptive, and Low Quality Web Pages to Google June 14, 2023
  • New HIPAA-Compliant Google & Facebook Campaign Tracking Available June 13, 2023
  • Google Search Engine Class Action Settlement: Google Referrer Header Privacy Litigation June 5, 2023
  • I Asked Twitter for SEO Advice. Here’s What They Said June 1, 2023
  • Web.com Launches AI Domain Name Generator and AI Writer Tools May 31, 2023
  • Artlist Launches AI-Powered Footage Search Engine May 30, 2023

Hartzer Domains

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • AI (2)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (13)
  • Domain Names (216)
  • Google (241)
  • Internet Marketing (27)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (183)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (166)
  • Search Engines (208)
  • Social Media (197)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·