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Home » Marketing

The Reputation Engagement I Would Rather Have Than the Friday Afternoon One

Posted on September 28, 2026 Written by Bill Hartzer

The Unofficial Ballot book

A reporter emails your company at 4:40 on a Friday asking for comment on something contested. You have about twelve hours before the absence of an answer becomes the answer. Most organizations spend those twelve hours arguing about what to say. [Read more…]

Filed Under: Marketing

Businesses Fired the Human Overseer From Their AI. New Data Shows How Fast It Happened

Posted on July 14, 2026 Written by Bill Hartzer

AI agents are showing up in more workplaces every month. Here is the catch. Almost nobody is keeping an eye on them.

That is the blunt takeaway from JumpCloud’s new Q3 2026 IT Trends Report, titled AI Agents Are Entering Critical Workflows. Who’s Governing Them? The Louisville, Colorado company released the report on July 14, 2026. It paints a picture of businesses moving fast on AI and moving slow on the guardrails.

[Read more…]

Filed Under: Marketing

Your Brand’s On the Ballot: Should You Publicly Take Political or Social Stances?

Posted on February 12, 2026 Written by Bill Hartzer

Your Brand's on the Ballot book cover

It’s a debate that businesses and marketers have grappled with for years: Should a company publicly support a political side if its products or services aren’t inherently political? [Read more…]

Filed Under: Marketing

Study: Seeing Every Angle Is Saving Online Retail Millions in Returns

Posted on February 6, 2026 Written by Bill Hartzer

Study 360-Spin Views Cut E-Commerce Returns by 37%, Says Retouching Zone

Online returns keep climbing, and retailers feel it in shipping costs, restocking delays, and lost margins. A new industry study from Retouching Zone offers a clear counterpoint. Interactive 360-degree product views reduced return rates by an average of 37% across more than 10,000 global brands. The data points to a simple idea with big financial weight. Buyers send fewer items back when they know exactly what they are getting.

[Read more…]

Filed Under: Marketing

Way Rewrites Experiential Marketing With AI, Loyalty, and Brand Partnerships

Posted on January 27, 2026 Written by Bill Hartzer

Way ecosystem

Way has made its intentions clear. Experiences are no longer side projects or marketing add-ons. They are infrastructure. With its latest announcement, the company has repositioned itself from an experiential platform into a fully integrated experiential ecosystem built for enterprise brands that want scale, consistency, and measurable return.

[Read more…]

Filed Under: Marketing

2026 MarketFully Report: Multilingual Content Spending Is Exploding

Posted on January 22, 2026 Written by Bill Hartzer

2026 InContent Marketing report by Marketfully

MarketFully has released its 2026 State of the Industry Report on InContent Marketing™, and the message is blunt. Enterprise multilingual spending keeps rising. Confidence in return on investment (ROI) keeps sliding. Digital marketers are left holding a familiar bag: more output, more markets, more tools, and fewer answers they can defend in a budget meeting.

[Read more…]

Filed Under: Marketing

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