It’s a debate that businesses and marketers have grappled with for years: Should a company publicly support a political side if its products or services aren’t inherently political? [Read more…]
Study: Seeing Every Angle Is Saving Online Retail Millions in Returns
Online returns keep climbing, and retailers feel it in shipping costs, restocking delays, and lost margins. A new industry study from Retouching Zone offers a clear counterpoint. Interactive 360-degree product views reduced return rates by an average of 37% across more than 10,000 global brands. The data points to a simple idea with big financial weight. Buyers send fewer items back when they know exactly what they are getting.
Way Rewrites Experiential Marketing With AI, Loyalty, and Brand Partnerships
Way has made its intentions clear. Experiences are no longer side projects or marketing add-ons. They are infrastructure. With its latest announcement, the company has repositioned itself from an experiential platform into a fully integrated experiential ecosystem built for enterprise brands that want scale, consistency, and measurable return.
2026 MarketFully Report: Multilingual Content Spending Is Exploding
MarketFully has released its 2026 State of the Industry Report on InContent Marketing™, and the message is blunt. Enterprise multilingual spending keeps rising. Confidence in return on investment (ROI) keeps sliding. Digital marketers are left holding a familiar bag: more output, more markets, more tools, and fewer answers they can defend in a budget meeting.
Urgent Trademark Filing Emails Are Back — And This One Is a Scam
If you run a business, own a domain name, or operate a website, chances are you’ve received one of these emails. The subject line is urgent. The language sounds legal. The consequences sound terrifying.
CompTIA Targets Sales and Marketing Pros With Role-Based AI Courses
Artificial intelligence shows up in slide decks, planning meetings, and vendor pitches. Real results often lag behind the hype. CompTIA says the gap has less to do with tools and more to do with training.