In an era where the media landscape is as diverse as it is dynamic, a groundbreaking transformation has taken place. BerlinRosen Holdings has evolved into Orchestra, a visionary communications conglomerate designed to navigate and master the complexities of modern media. This rebranding marks the union of eight distinguished agencies into a single, formidable entity aimed at reshaping the way businesses communicate in an ever-changing world.
Orchestra emerges on the scene with a robust roster of over 600 employees, drawn from 12 vibrant cities across North America and Europe. This eclectic mix of talents comes from BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Brightmode—each bringing its own unique flair and expertise to the conglomerate. The new company stands ready to partner with a broad spectrum of industries, including but not limited to consumer goods, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and the arts and culture sector.
At the helm of Orchestra’s ambitious journey are the co-founders of BerlinRosen, who are not just steering the company’s growth strategy but are also meticulously crafting its leadership team. This initiative is buoyed by the financial and strategic backing of O2 Investment Partners, ensuring that Orchestra has both the vision and the means to innovate and lead.
Jonathan Rosen, now CEO of Orchestra, emphasized the necessity of a novel approach in today’s fragmented media environment. By harnessing the collective power of top agency players across various disciplines, Orchestra aims to offer unparalleled expertise and flexibility, ensuring clients’ stories not only reach their audience but resonate deeply.
Valerie Berlin, the executive chair, highlighted the importance of being present across the right channels at the crucial moments with the perfect narrative. The diversity within Orchestra allows it to tackle a wide range of client challenges, from brand positioning to crisis management, with unmatched proficiency.
In an industry that’s rapidly evolving with advancements in AI and data analytics, Orchestra is poised not just to keep pace but to set trends. According to Jesse Derris, chief strategy officer, the company is dedicated to creating “storytelling engines” that will safeguard brands against the future’s unpredictability.
Despite the merger, each agency within the Orchestra network retains its independence, fostering a collaborative but autonomous working environment. This structure promises operational synergy while encouraging creativity and innovation.
Orchestra’s offerings are comprehensive, encompassing strategic communications services and integrated client programs that address everything from messaging and narrative development to digital marketing intelligence. This bespoke approach ensures that every client’s needs are met with precision and creativity.
As Orchestra charts its course through today’s multifaceted media landscape, it stands as a beacon for the future of communications. With a foundation built on expertise, collaboration, and innovation, Orchestra is not just ready for the future—it’s leading the way.
This ensemble is not just about numbers; it’s a curated selection of firms, each with a distinct voice and expertise, now harmonized under the Orchestra brand to tackle the multifaceted media landscape of today and tomorrow.
BerlinRosen takes the lead with its campaign-style vigor and comprehensive communication strategy, embodying a narrative-first approach that resonates deeply with audiences. Co-founders Jonathan Rosen and Valerie Berlin have mastered the art of storytelling, ensuring that every campaign hits its mark with precision and impact.
Derris steps into the spotlight with its foundational belief in the power of a compelling story. Led by the visionary duo Lisa Frank and Jesse Derris, this agency crafts narratives that not only define brands but also propel them to new heights, making every message count in the journey towards becoming global icons.
Glen Echo Group makes complex tech and innovation challenges look like opportunities for positive change, thanks to Maura Corbett’s leadership. This agency excels in navigating the digital realm with strategic coalition building and public affairs campaigns, turning intricacies into understandable and actionable strategies.
Inkhouse, under Beth Monaghan’s guidance, is the ally of innovators at every stage of growth. Whether it’s creating new markets or shaking up existing ones, Inkhouse stands by those who dare to dream big, offering strategic communications that amplify their disruptive potential.
Message Lab, founded by Ben Worthen, merges journalistic integrity with creative design and analytical prowess. This agency offers a holistic approach to editorial content, ensuring that each piece is not only compelling but also backed by data-driven insights.
M18 brings a flair for the dramatic in real estate and hospitality, crafting campaigns that are as memorable as they are effective. Co-founded by Michael Tavani, M18’s narratives elevate properties into stories, captivating audiences and setting benchmarks in luxury marketing.
Onward, led by Thaly Germain, champions the cause of inclusivity in every organizational layer. Through strategic planning, executive coaching, and a range of supportive tools and assessments, Onward fosters environments where diversity and equity are not just valued but celebrated.
Brightmode, with Tammy Phan at the helm, redefines talent acquisition for the communications sector. This agency ensures that the right people are in the right places, enhancing the capabilities of in-house teams and elevating the industry standard for professional excellence.
Though each agency within Orchestra maintains its independence, the power of collaboration is at the core of this conglomerate. By sharing operational resources and engaging in joint ventures, Orchestra is poised to offer a blend of services unmatched in depth, breadth, and innovation. This unique approach allows clients to navigate the complexities of the modern media landscape with a partner that is versatile, adept, and always ahead of the curve.
