In a game-changing collaboration, Vericast has joined forces with Snowflake, the leading Data Cloud Company, to revolutionize marketing strategies and propel consumer engagement to new heights. Through groundbreaking technology innovations and exclusive data offerings available in the Snowflake Marketplace, Vericast is empowering marketers with unparalleled tools to connect with consumers in meaningful, privacy-safe ways.
The partnership marks a significant milestone in Vericast’s commitment to providing cutting-edge solutions that address the evolving needs of modern marketers. With the debut of NXTDRIVE™ Powered by Snowflake, a suite of data products designed to enhance marketing intelligence and drive personalized customer engagement, Vericast is set to reshape the marketing landscape.
Pradeep Ittycheria, President of Digital Marketing and Technology Solutions at Vericast, emphasized the company’s unique strengths, saying, “What distinguishes Vericast is our unparalleled expertise, decades-long experience, and robust relationships in the industry. We leverage this wealth of knowledge to develop innovative solutions that deliver tangible results and foster meaningful consumer interactions.”
At the core of Vericast’s collaboration with Snowflake lies the NXTDRIVE Customer Data Marketing Platform, a groundbreaking solution designed to revolutionize how marketers harness the power of data. This innovative platform serves as a comprehensive toolkit, enabling marketers to seamlessly navigate complex data challenges with ease.
Powered by Snowflake’s advanced query language format, NXTDRIVE offers unparalleled capabilities for data cleansing, ingestion services, and audience segmentation. By leveraging Snowflake’s cutting-edge technology, marketers can unlock the full potential of their first-party data while ensuring privacy protection and compliance with regulatory standards. This empowers marketers to derive actionable insights and drive optimized performance in their marketing campaigns.
Furthermore, Vericast’s alignment with Snowflake opens up new avenues for brands to extract value from their data assets. Leveraging Vericast’s extensive online and offline data within the Snowflake ecosystem, the company’s data mesh infrastructure facilitates enhanced discoverability and utilization of data assets at scale. This enables marketers to explore innovative data products that provide deeper consumer insights, advanced measurement attribution capabilities, and unique derivative data possibilities.
Among the revolutionary data products now available in the Snowflake Marketplace are “New Movers” and “New Construction Post-Movers.” These offerings represent a paradigm shift in targeted marketing, allowing marketers to precisely target consumers who are on the move. Leveraging verified U.S. Postal Service® data, these products enable marketers to reach an estimated 125,000 weekly buyers of new and existing homes with unparalleled accuracy and reliability.
Looking ahead, Vericast is poised to expand its presence in Snowflake, offering a plethora of opportunities for brands to maximize the value of their data assets. From the development of additional data products and services to the integration of AI-driven solutions and strategic partnerships within Snowflake’s ecosystem, Vericast remains committed to driving innovation and delivering tangible value to marketers in the ever-evolving landscape of digital marketing.
With Vericast’s pioneering technologies and Snowflake’s advanced data capabilities, the future of marketing is brighter than ever before. As brands continue to seek innovative ways to connect with consumers, Vericast stands at the forefront, empowering marketers to unlock the full potential of their data and drive meaningful engagement in a rapidly changing digital world.
For marketers seeking to unlock the power of data-driven marketing, Vericast’s collaboration with Snowflake offers a glimpse into the future of consumer engagement. Visit app.snowflake.com/Vericast to learn more about Vericast’s featured data products and revolutionize your marketing strategies today.
