DoubleClick and IAC Advertising Solutions have launched DART Search’s bid management and conversion tracking features forAsk Sponsored Listings(R) (ASL).
There is now deeper integration via the ASL API. If you’re a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In other words, you can now manage your bids for your ASL keywords directly through the DART Search tool–without needing to interface with the ASL Client Console. Additionally, by using the “Create and Email” feature in DART, you can now track conversion performance of your ASL ads.
IAC Advertising Solutions offers marketers integrated advertising opportunities including sponsored search result listings, interactive media, direct marketing and feature rich sponsorships across a network of some of the world’s leading lifestyle and media brands including 23/6, Citysearch, Evite, Excite, IWON, Match.com, RealEstate.com, Ticketmaster, Very Short List and Ask Sponsored Listings. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI) . IAC Advertising Solutions can be contacted at http://www.iacadvertising.com/ or 212-404-1000.
Ask Sponsored Listings is an automated open-auction system that allows marketers to purchase, manage and optimize campaigns on the ASL publisher network. Learn more at http://sponsoredlistings.ask.com/.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1400 people and delivers billions of digital communications every day.
DART Search is a powerful integrated worldwide search marketing solution that lets search engine marketers manage and optimize all of their pay-per-click advertisements and keywords across all major search engines.