Online reputation management (ORM) is the work of understanding and improving what people find when they search for a person or a business. Search results, review sites, complaint sites and now AI assistant answers all shape that first impression, often before anyone contacts the business directly.
This hub gathers my coverage of reputation issues in search: complaint sites such as Ripoff Report, review platforms such as Trustpilot, Yelp and Glassdoor, fake reviews and the court cases around them, and studies of how AI tools describe brands. Reputation problems rarely have a quick fix. The durable approach is the same one that works for SEO in general: publish accurate information on properties you control, earn coverage on credible sites and respond to legitimate complaints in public.
Where to Start
- Google Review Extortion Text Message – Scam Warning for Business Owners (2025)
- Fake Reviews Beware: Trustpilot Wins Game-Changing Court Battle (2024)
- Coldplay Kiss Cam Chaos: What the Andy Byron Scandal Teaches About Online Reputation (2025)
- Ipsos Unveils AI-Powered Platform, Ipsos RISE, for Brand, Risk, and Reputation Management (2023)
- RipoffReport.com Home Page Delisted in Google (2014)
- Yelp Verified Business License Problems & Fake Address Issues (2019)
More Coverage, Newest First
- The Reputation Engagement I Would Rather Have Than the Friday Afternoon One (2026)
- Norton Revamp Launches—AI Tool Promises to Fix Your Online Reputation (2026)
- Yelp Just Teamed Up With Hatch (2025)
- President Signs TAKE IT DOWN Act Into Law: A Landmark Step Toward Digital Privacy and Online Reputation Defense (2025)
- Trustpilot Just Launched Tools That Could Change How You Use Reviews Forever (2025)
- Surprising Links Between ChatGPT and Google Search Revealed in ORM Study (2024)
- $300 Billion Lost to Fake Reviews: How Consumers Are Being Duped Daily (2024)
- SafeLease Unveils Cutting-Edge Reputation Management Tool for Self-Storage Facilities (2024)
- FACTlix Unleashes AI to Weed Out Fake Reviews (2024)
- Hotels Are Way Too Paranoid About TripAdvisor Reviews (2018)
- Personal Reputation Management: Fight to Be Seen Online (2017)
- Yelp Was Down (2016)
- RipoffReport.com Removed From the Google Index: But is Back Shortly After (2015)
- Dr. Gwen Korovin, MD’s Google Plus Page Receives Review Spam (2014)
- Court Rules Yelp Must Reveal Identities of Anonymous Reviewers (2014)
- Ripoff Report Strikes Back: Removes Code on Site Left by Hacker (2011)
- Company Settles with FTC for $250,000 Over Misleading Online Reviews (2011)
- Monitoring Your Company’s Reputation and Brand Online with MutualMind (2010)
- Report Ranks Reputation and Exposure of Brands Across News and Social Media (2010)
- Reputation Management Seminar to be Held in Dallas Texas May 13 (2009)
- Web of Trust Launches First Online Reputation Rating Community (2007)
- Survey Proves You Must Manage Your Own Online Reputation (2007)