• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Social Media » Report Ranks Reputation and Exposure of Brands Across News and Social Media

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Posted on February 8, 2010 Written by Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured.

new media value report

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? Many of the answers have been released in a new report called The General Sentiment Media Value Report™. This report attempts to calculates the dollar value of the buzz, content, and conversation taking place online.

General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. Generated using General Sentiment’s core media measurement and sentiment analysis infrastructure, the report ascribes attempts to assign an advertising dollar value to a brand’s media exposure.

General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources.

The technology sector has dominated once again with significant social media value generated over coverage of new product releases and innovations. One surprise was Ford rising to the seventh position, as the company benefited in the media from strong sales reports while competitors suffered from lingering bankruptcy discussion.

The top two brands in the survey, Microsoft and Google, together generated about $1.3 billion in purchase-equivalent advertising value from news providers and social media. Other notable brands in the top 20 included Citigroup, McDonald’s, Disney, and American Express. Including Ford, those five companies were mentioned frequently and favorably enough to earn the equivalent of more than $1.2 billion in paid advertising.

1. GOOGLE $669,629,305
Google topped the rankings of the Q4 Media Value Report, with multiple products and innovations creating buzz in the marketplace. Google made a big push into the smartphone space with their Droid and Nexus One handsets. The company’s recent acquisition of AdMob, a mobile ad service, further highlights their strategy going forward. The new Chrome OS, which boasts a fast, simple and secure platform, was announced last quarter, generating considerable discussion on Google’s entry into the PC market.

2. MICROSOFT $648,732,726
Microsoft’s success with its earlier launch of Windows 7 continues to create buzz, particularly in News Media. However, the new Google Chrome OS raised a potential threat to Microsoft as it will be a cloud-based operating system. Also creating news exposure was Microsoft’s announcement of its plan to layoff 5,000 employees. On a more positive note, in December, Microsoft and Yahoo announced that they finalized their planned Internet search and advertising partnership agreement.

3. SONY $294,308,077
In the 4th Quarter, Sony announced the launch of its new online store, Sony Online Services, which sells videos, books, games and movies to compete against Apple’s iTunes store. However, 3D television has been the big story for Sony as they push these units out the door. This initiative has been put in place to bolster revenue as Sony perceives 3D television will be the answer to their woes.

4. APPLE $293,237,918
This December saw rumors of Apple’s latest high-tech gadget, the tablet computer, planned for a roll out in early 2010. Apple made a further move into the internet music market when it purchased one of the market leaders, Lala. Lala allows users to listen to a song once before purchasing and storing online. In other news, Nokia filed suit against Apple claiming the iPhone infringed on 10 patents held by Nokia.

5. YAHOO $291,766,667
Yahoo announced a world wide shutdown of operations from December 25th to January 1st to find new ways to cut costs in the recession. In early December, Yahoo and Microsoft announced the execution of their partnership plan mentioned above. The move is perceived as a positive one for both companies as Microsoft looks to better compete against Google and Yahoo seeks to cut costs further.

6. INTEL $285,685,964
Intel has been in the news frequently in the past few months, mainly due to the recent antitrust cases that led to a billion dollar settlement with rival chip maker AMD. Intel, which has battled anti-trust cases for years in Asia, Europe, and the State of New York, settled with AMG for $1.25 billion after offering large rebates and co-marketing arrangements to keep partners from switching to competitors.

7. FORD $185,905,704
Ford made the Top 10 list again as it continues to report strong results while other American car producers struggle. Reaction was positive when Ford announced further capital investment in its Brazil operations as it plans to invest $2.3 billion over the next five years to improve factories and increase production in the country. United Auto Workers (UAW) and Ford have been in talks over new contracts.

8. IBM $150,381,178
Blue Insight has been all over the news media in the 4th Quarter as IBM announced the rollout of its internal cloud environment with over a petabyte of information. IBM plans to make this cloud service available to customers as well, dubbed IBM Smart Cloud Analytics. Also of note in Q4, IBM acquired Guardium, a market leader in real-time enterprise database monitoring and protection.

9. CITIGROUP $131,326,011
Citigroup announced a planned $15 billion stock offering to repay its TARP bailout funds and was the last Wall Street giant to finalize the Government repayment. Amidst Citigroup’s plans to raise equity, Kuwait’s sovereign wealth fund sold its stake in Citigroup at a $1.1 billion profit. The question remains as to what will happen with the US government’s equity stake in Citigroup.

10. HEWLETT-PACKARD $115,896,188
Rounding out the top 10, Hewlett-Packard made big moves in the M&A market. HP announced the acquisition of 3Com, a provider of competitive network and data center products, for $2.7 billion. Analysts lauded the acquisition as a way for HP to bolster its business in China.

The Fourth Quarter Media Value Report was created using General Sentiment’s proprietary software, which “listens” to more than 30 million online sources. To see the report in its entirety, visit www.generalsentiment.com

Update: Links have been removed from this post. November 15, 2014.

Filed Under: Social Media

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·