Ipsos, a global leader in market research, has introduced Ipsos RISE – a pioneering platform tailored for the modern landscape of brand, risk, and reputation management. This innovative tool combines the power of artificial intelligence with the expertise of Ipsos’ world-class Corporate Reputation and Public Affairs professionals, setting a new standard in this crucial field.
Ipsos RISE, short for Reputation Intelligence for Strategic Evaluation, comes at a time when organizations face the increasingly complex and fast-paced corporate risk environment. Brands and businesses are now expected to address societal concerns, make a positive impact on their communities, and take the lead on environmental, social, and governance (ESG) matters, all while delivering value to shareholders and stakeholders. Lorenzo Larini, CEO of Ipsos North America, emphasizes the significance of reputation management in this context, stating, “Reputation management has never been more critical or more challenging.”
What sets Ipsos RISE apart is its ability to merge traditionally separate data sources, including news, social media, surveys, regulatory data, and more, into a single, user-friendly interface. This consolidated source of information is equally valuable for high-level strategic insights and detailed analyses. Ipsos RISE offers organizations an efficient and flexible alternative that avoids the growing costs and complexities associated with other options, all without compromising on depth or methodological rigor.
This forward-thinking solution is tailored to the evolving needs of brand and communications leaders, risk managers, and public affairs teams. It provides insights through a 24/7 on-demand platform or as focused reports, ensuring quick access to essential information on issues reporting, emerging risk detection, competitive and campaign monitoring, regulatory risk assessment, and more.
Jason McGrath, head of Ipsos’ U.S. Corporate Reputation team, underlines the advantages of Ipsos RISE: “With more data, strategic use of AI, and the backing of Ipsos’ best-in-class expertise, Ipsos RISE delivers streamlined insights business leaders need to act swiftly and with confidence. The solution positions teams to spot and manage risk upstream. Instead of firefighting in a crisis, Ipsos RISE offers a path to proactive issues and risk management.”
For those interested in exploring Ipsos RISE further, additional information can be found at https://www.ipsos.com/en-us/ipsos-rise.
This article was written by AI and edited by Bill Hartzer.
