In Waltham, Massachusetts, Constant Contact, a leader in digital marketing solutions, has introduced an innovative tool, Campaign Builder, aimed at revolutionizing marketing for small and medium-sized businesses (SMBs). This new feature harnesses artificial intelligence (AI) to facilitate automated, multi-channel marketing campaigns that promise simplicity and effectiveness.
The introduction of Campaign Builder marks a significant step forward for SMBs struggling with the complexities of digital marketing. By analyzing a customer’s specific goals, this tool can swiftly produce a tailored set of marketing strategies, advising on optimal content, channels, and timing. This process, which draws on Constant Contact’s vast experience and its robust customer data platform (CDP), helps businesses craft campaigns that are not only strategic but also easy to implement.
A recent study by Constant Contact highlights the challenges SMBs face, noting that over half of these businesses dedicate less than an hour each day to marketing efforts, and many doubt the effectiveness of their strategies. Campaign Builder addresses these issues by accelerating the campaign creation process and offering enhanced strategies for reaching target audiences. With this tool, only 16 percent of SMBs feel very confident in their marketing channel mix, revealing a significant area for improvement that Campaign Builder aims to address.
Russ Morton, Chief Product Officer at Constant Contact, emphasized the transformative potential of Campaign Builder, saying, “We understand the pressures small businesses face in marketing effectively. Campaign Builder is designed to remove these hurdles, making it easier for our customers to achieve their marketing goals with less effort and more confidence.”
Customers like Jenn Polito, Director of Business Development at Netcom Paysystem, praise the new tool for its efficiency and user-friendliness, highlighting its ability to generate a week’s worth of marketing content in just seconds.
Alongside Campaign Builder, Constant Contact has also launched BrandKit, a tool that enhances brand consistency across marketing campaigns. By automatically importing and adapting an SMB’s creative assets from their website, BrandKit streamlines the preparation of future campaigns, ensuring a cohesive brand image.
These tools represent Constant Contact’s commitment to empowering small businesses by providing sophisticated marketing technologies that are both accessible and impactful. For SMBs looking to improve their marketing strategies with state-of-the-art AI tools, Constant Contact offers a free trial, inviting businesses to experience firsthand the benefits of its integrated marketing solutions.
For more information on Campaign Builder, BrandKit, or other services offered by Constant Contact, interested parties are encouraged to visit the company’s website.
With a focus on simplicity and effectiveness, Constant Contact empowers small businesses and nonprofits worldwide with its advanced digital marketing platform. Recognized for its user-friendly design and exceptional customer support, Constant Contact is dedicated to helping small entities achieve big results.
