Xevio, the powerhouse of native advertisers in Europe, has unleashed a marketing revolution by partnering with MediaGo, the deep learning-based intelligent advertising platform from Baidu’s Global Business Unit. The result? A whopping 20% decrease in cost per lead (CPL) and an impressive 30% boost in lead quality across all target markets, thanks to the cutting-edge Smartbid technology.
Nadim Kuttab, CEO and Co-Founder of Xevio, exclaimed, “Baidu Global MediaGo allows us to leverage and benefit from its tested native advertising funnels to increase scale and lead quality.” With reactive support and top-notch publishers, Baidu Global MediaGo is now the go-to traffic source in the global native ad scene.
Rena Ren, Americas Regional Director of Baidu Global Business Unit, proudly stated, “Our Smartbid technology leverages a deep neural network (DNN) with over 1 billion parameters to create tangible value for advertisers.” By automating tedious tasks like manual ad optimization, the platform empowers Xevio to focus on crucial marketing elements like strategy and creativity.
In the wake of this triumphant collaboration, Xevio has boldly scaled up its budget, experiencing an unprecedented Q2Q growth of 245% in 2023.