• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Pay Per Click » MediaGo Upgrades Smartbid Capabilities to Empower Advertisers and Boost ROI

MediaGo Upgrades Smartbid Capabilities to Empower Advertisers and Boost ROI

Posted on October 27, 2023 Written by Bill Hartzer

mediago logo

MediaGo, a cutting-edge deep learning-based intelligent advertising platform operating under the Baidu Global Business Unit, has just unveiled an upgrade to its Smartbid capabilities. This enhancement is set to revolutionize the advertising landscape, delivering improved conversion rates (CVR) and cost-effectiveness, while also saving precious time and resources for advertisers.

MediaGo’s Smartbid technology is designed to offer advertisers the ability to secure display space at the minimum possible bid, optimizing their return on investment (ROI). By precisely targeting desired audiences and leveraging deep learning technology, the new Smartbid feature is already creating tangible value for performance advertisers of all sizes.

Built on a state-of-the-art deep neural network with an astonishing array of over 1 billion parameters, MediaGo’s Smartbid model stands as a game-changer in the advertising industry. It offers advertisers an irresistible tool to supercharge their campaigns, promising tangible improvements in ad performance.

Smartbid, at its core, is an intricate fusion of data and deep learning algorithms. This formidable combination allows the platform to predict the likelihood of user conversions with uncanny accuracy. What sets Smartbid apart from conventional bidding systems is its ability to dynamically adjust bids in real time, ensuring that advertisers get the most value for their advertising spend. As a result, Smartbid has earned the loyalty of over 80% of MediaGo’s advertisers, and the results it delivers are nothing short of impressive.

In a rigorous test involving more than 500 ad campaigns, Smartbid showcased its prowess by boosting the average Conversion Rate (CVR) by a remarkable 25.6%. This represents a significant leap in the number of successful conversions advertisers can expect from their campaigns. To put this into practical perspective, an e-commerce platform that harnessed the power of Smartbid witnessed an astonishing 42.9% surge in ad CVR. Simultaneously, their Cost Per Action (CPA) took a substantial 35.3% nosedive. Such extraordinary results underscore the transformative impact that Smartbid can have on the performance and cost-effectiveness of advertising efforts.

Yet, what truly sets Smartbid apart from the competition is its inherent ability to learn and adapt continuously. It’s like having an astute digital marketing assistant that keeps a vigilant eye on campaign performance and constantly fine-tunes bidding strategies. This adaptability is based on historical delivery data and real-time feedback, ensuring that Smartbid bids are always in harmony with the ever-evolving landscape of the advertising market. This dynamic optimization is the secret sauce that ensures advertisers enjoy the highest possible Return on Investment (ROI), even as market conditions and trends shift.

In essence, MediaGo’s Smartbid isn’t just a bidding tool; it’s an intelligent partner in the world of digital advertising. It doesn’t merely respond to the current state of affairs; it anticipates and adapts to the future. By harnessing the power of deep learning and data-driven insights, it empowers advertisers to reach new heights in their campaigns, while saving time, resources, and, most importantly, ad spend.

What sets Smartbid apart is its ability to self-learn and adapt continuously, improving ad performance based on historical delivery data and real-time feedback. This adaptive capability optimizes the advertiser’s ROI by ensuring that bids are always aligned with the latest market conditions and trends.

Rena Ren, Americas Regional Director of Baidu Global Business Unit, explained, “One of the most tedious tasks digital marketers face is manually optimizing ad bids for marketing activities. By using MediaGo’s Smartbid feature, advertisers only need to set their desired conversion costs or conversion goals, and the system will do the rest – delivering high-quality conversions and allowing advertisers to focus more on creativity and other important aspects of their strategy.”

With bid management automated, advertisers can concentrate their efforts on refining their overall advertising strategies, which can lead to sustained growth for their brands and businesses.

MediaGo is an intelligent advertising platform operating under the umbrella of Baidu Global. Leveraging Baidu’s underlying AI technology and employing deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

For more information about MediaGo, please visit: https://www.mediago.com/.

 

This article was written by AI and edited by Bill Hartzer.

Filed Under: Pay Per Click

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·