Button, a leader in AI-powered commerce optimization, today unveiled its latest offering, Button for Publishers. This new tool is set to transform how publishers manage and optimize e-commerce traffic, promising to enhance revenue streams without altering existing commercial relationships.
Button for Publishers harnesses advanced AI technologies including reinforcement learning and route optimization to pinpoint the most effective purchase pathways for users directed from publishers to retailers. This cutting-edge solution offers a staggering 40% increase in conversions from open web traffic and an impressive 100% from social media traffic, by addressing and amending breaks in user experience and attribution failures.
Michael Jaconi, CEO and Co-Founder of Button, expressed his enthusiasm about the launch, stating, “At Button, we’re dedicated to fostering a future internet driven by commerce. Button for Publishers is a significant stride towards this vision, empowering publishers to extract more value and generate more revenue from their traffic amidst the growing complexities of the digital ecosystem.”
The implementation of Button for Publishers is designed to be seamless, requiring minimal coding and allowing easy integration into publishers’ current setups with retailers and affiliate networks. Once integrated, publishers can immediately benefit from the sophisticated AI of Button, enhancing their traffic’s conversion potential without needing to overhaul their existing infrastructures.
A notable testament to the platform’s effectiveness comes from Becca Maier, VP of Commerce at Buzzfeed, who reported significant growth in revenue and enhanced customer experiences since adopting the technology. “The Button team have been fantastic partners, streamlining what typically is a cumbersome process and enabling us to see quick and effective results,” Maier said.
Publishers using Button can monitor the performance impacts directly within their existing dashboard environments, ensuring transparency and continuous control over their digital commerce strategies.
Since its inception in 2014, Button has driven more than $10 billion in mobile commerce and has been recognized annually as a ‘best place to work.’ Its continuous innovation in AI and commerce optimization positions it uniquely in the market, driving the future of digital commerce with each tap and click.
For those interested in learning how Button for Publishers can revolutionize their digital strategies, more information is available at usebutton.com/for-publishers.
