In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement.
The study shows a general deceleration in follower growth across all platforms, yet TikTok defies this trend with an average monthly follower growth rate of 8%, substantially outpacing its competitors—11 times faster than Instagram and 7 times more than YouTube. Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates.
Instagram, while experiencing slower growth, has seen shifts towards more voyeuristic and passive content consumption behaviors. This trend is quantified by user activities, where Instagram posts are shared three times more and reach nearly double the audience compared to TikTok content.
YouTube isn’t left behind in the evolving social media environment; it has seen a surge in brand activity, particularly in the creation of YouTube Shorts, which have increased by 33% in posting frequency over the past six months. This indicates a growing recognition of the platform’s potential for quick, engaging video content.
Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, emphasizes the value of these insights, stating, “Our bi-annual Cross-Channel Social Media Benchmark Reports are crucial for empowering brands with actionable data. These insights allow marketers to fine-tune their strategies across different platforms and industries, helping them to connect more effectively with their audiences.”
The report isn’t just about follower counts and engagement rates; it also provides tailored insights across various sectors including fashion, beauty, media, and more. Social media managers in industries like CPG, wellness, and travel can derive specific strategies from the benchmarks detailed for their fields.
Highlighting excellence in social media execution, the report lists top-performing brands such as ESPN College Football, Florence by Mills, and Red Bull, showcasing the diverse ways successful brands leverage platform strengths to enhance their digital presence.
For marketers, content creators, and brands looking to dive deeper into social media dynamics and carve out a competitive edge, Dash Hudson’s full Cross-Channel Social Media Benchmark Report and Industry Benchmark Reports can be accessed online, providing a roadmap to mastering the nuances of each platform.
Visit Dash Hudson’s website to explore these comprehensive resources and learn more about how this social media management platform is guiding brands through the complex digital landscape: https://www.dashhudson.com/resources/social-media-benchmarks.
