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Home » Web Analytics » Safary Secures $2.4M Funding, Revolutionizing Web3 Analytics, Defying Google’s Cookie Phase-Out

Safary Secures $2.4M Funding, Revolutionizing Web3 Analytics, Defying Google’s Cookie Phase-Out

Posted on January 19, 2024 Written by Bill Hartzer

Safary Raises $2.4M to Build Google Analytics Platform for Web3

Safary, the Web3 alternative to Google Analytics, has successfully concluded its pre-seed funding round, amassing an impressive $2.4 million USD. Led by Lemniscap and featuring prominent contributors like Arca, SevenX, and Big Brain Holdings, the round saw participation from 20 web3 angel investors, including 14 Safary community members.

The injection of funds will propel Safary’s team expansion and hasten the development of its cutting-edge marketing attribution platform. This platform empowers Web3 teams to dissect marketing metrics such as CAC, channel ROI, and customer LTV. Safary’s free and user-friendly solution unlocks potent Web3 analytics with just one line of code integration.

As Google phases out third-party cookies by 2024, Safary steps in to offer marketers an innovative solution. Acknowledging the impending shift, Safary ensures user privacy protection while providing essential data for informed decision-making.

Safary, the only cookie-free Web3 tracking platform, allows marketers to centralize growth data and measure the results of any Web3 marketing campaign comprehensively. From organic content to KOLs, quests, and ad networks, Safary offers critical insights without compromising user privacy. The intuitive no-code dashboard tracks wallets, showcases Web3 conversions, and links to on-chain actions.

The journey of Safary has been extraordinary, evolving from the first Web3 growth community to an influential player in the Web3 growth ecosystem. Co-founder Justin Vogel emphasizes the centrality of growth leaders, expressing dedication to supporting them, whether using Safary’s software or not. Safary’s community comprises heads of growth from prominent Web3 companies, fostering a deep understanding of industry growth challenges.

The Safary team stands out with its unique blend of growth and privacy experts. Founding engineer Ricardo Carvalho, holding a PhD in data privacy, and the technical advisor, an authority on decentralized identity and privacy, bring unparalleled expertise.

Justin Vogel, Co-founder of Safary, envisions growth leaders changing Web3 and the world for the better. Safary’s goal is to empower them with the network, knowledge, and technology needed to drive the next generation of successful companies. Vogel expresses excitement about joining forces with leading Web3 investors to build a more ethical and secure data future.

Roderik van der Graaf, Founder of Lemniscap, recognizes the significance of Safary in the changing landscape. As the era of third-party cookies ends, Safary provides a lifeline for marketers to gather actionable intel without compromising user privacy. With a partner network featuring top Web3 growth leaders, Safary is poised to address industry needs and deliver a potent attribution system, driving Web3 adoption.

Safary, the Web3 alternative, emerges as a force reshaping analytics, challenging industry norms, and paving the way for a more ethical and secure data future. Explore the full story and revolutionize your understanding of Web3 analytics!

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain name strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing his insights, expertise, and research here on BillHartzer.com for over two decades.

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