CleverTap has unveiled its latest innovation, Clever.AI, at a global event spanning from San Francisco to Mumbai. This AI engine is set to redefine the dynamics of customer interactions by delivering unprecedented personalization through its AI-driven capabilities.
Clever.AI is built upon the foundational AI pillars of Predictive, Generative, and Prescriptive intelligence, transforming how brands understand and interact with customers. By enhancing the precision of customer engagement strategies, Clever.AI promises to boost conversion rates by 66% and operational efficiency by 35%.
With the deployment of Clever.AI, brands can expect to become more insightful, empathetic, and actionable:
- Insightful: Through its Predictive AI, Clever.AI offers brands foresight into business outcomes, allowing them to anticipate and meet customer needs proactively. The AI leverages CleverTap’s proprietary TesseractDB™, enhancing data granularity and extending lookback periods for more accurate predictions.
- Empathetic: Clever.AI’s Generative AI capabilities merge creativity with emotional intelligence, crafting content that truly resonates with customers on a human level, fostering deeper connections and engagement.
- Actionable: The Prescriptive AI of Clever.AI provides real-time, actionable recommendations to enhance customer engagement strategies throughout the customer journey, ensuring optimal interaction at every touchpoint.
Peter Takacs, Digital Product Manager at Burger King, praises Clever.AI for its user-friendliness and versatile application, stating, “It opens up a new era of continuous experimentation for us.” Similarly, Anand Jain, Co-founder and Chief Product Officer of CleverTap, shared his excitement about the launch, emphasizing the AI’s role in driving more intelligent and efficient customer interactions.
The introduction of Clever.AI has already shown promising results, with brands witnessing a threefold increase in click-through rates and significant improvements in purchases and average order values. Additionally, Clever.AI has simplified campaign roll-outs and content creation, enhancing operational efficiency across various industries including major players like TouchnGo, Swiggy, and Burger King.
The Spring Release ’24 event, scheduled from May 6th to 9th, will further showcase Clever.AI’s capabilities through a series of engaging sessions focusing on the transformative impact of AI on marketing campaigns.
CleverTap’s platform, trusted by over 2000 customers worldwide, including prestigious names like Electronic Arts and Tesco, continues to pave the way for advanced customer engagement solutions. With its robust analytics and unique AI features, CleverTap not only empowers brands to make smarter decisions but also optimizes customer experiences in real-time.
For more insights into CleverTap’s innovative solutions and the future of customer engagement, visit CleverTap’s website or follow their updates on LinkedIn and X (formerly Twitter).
Contact CleverTap for further information on how Clever.AI can revolutionize your brand’s customer engagement strategies.
