The way we search for local services and activities is poised for a significant transformation with the introduction of Beacon, a new startup that leverages generative AI to streamline and personalize the local search experience. Traditional local search methods, which typically result in a deluge of options and reviews, are being reimagined by Beacon to offer a more intuitive and human-like interaction, reminiscent of getting a suggestion from a trusted friend.
Juan Soberanis, co-founder of Beacon, explains the value of their approach: “Rather than overwhelming users with countless options, we provide concise, conversational responses that quickly guide them to what they need, just like a local friend would.”