In a significant move that promises to reshape the landscape of Search Engine Optimization (SEO), San Francisco-based company Graphite has unveiled its cutting-edge AI-driven topical SEO platform. This technology, previously available only to select high-growth clients such as MasterClass and BetterUp, is now accessible as a self-service Software as a Service (SaaS) offering, aiming to empower organizations to elevate their SEO strategies efficiently.
Founded by Ethan Smith and Marcos Ciarrocchi, Graphite has long been recognized for its pivotal role in scaling SEO initiatives for rapidly growing companies. By transitioning its proprietary technology into a SaaS product, Graphite is making sophisticated SEO tools available to a broader audience, enabling any company to harness the power of advanced SEO to drive growth.
The newly released Graphite Platform represents a departure from traditional keyword-focused SEO methods, which have become less effective over time. Graphite’s research indicates that a staggering 95% of blog articles produce minimal results under these outdated strategies. In contrast, Graphite’s approach focuses on topics rather than keywords, aiming to establish Topical Authority—an important ranking factor confirmed by Google in 2023. This method not only enhances content relevance but also significantly boosts a site’s visibility and traffic.
The platform itself is a culmination of four years of intensive development by Graphite’s ten-person AI team. It features the Topic Graph, a comprehensive database that organizes hundreds of millions of keywords into coherent topics, and a proprietary algorithm that assesses a site’s authority on these topics to prioritize content creation. This innovative approach allows users to develop a three-month content pipeline in just one day—a process that typically takes weeks or months.
“With the Graphite Platform, we’re not just automating content creation. We are enhancing how marketers and writers work by integrating AI to automate data analysis and tedious tasks, offer writing assistance, and ultimately produce high-quality content at a faster rate,” explained Gregory Druck, Chief AI Officer at Graphite.
The platform has already demonstrated its value during its beta phase, with participants such as Fourthwall experiencing a dramatic increase in traffic and SEO-driven revenue. “Before the Graphite Platform, our efforts in SEO were hit-and-miss,” said Will Baumann, CEO of Fourthwall. “The platform transformed our strategy overnight, leading to unprecedented growth and clarity in our SEO practices.”
Graphite’s journey began in 2020 as a boutique SEO agency, quickly earning a reputation for delivering high-impact results for names like Notion and Webflow. With the launch of its SaaS platform, the company is set to democratize SEO, making its proven strategies accessible to all organizations looking to optimize their digital presence.
For more information or to sign up for the Graphite Platform, interested parties can visit Graphite’s website.
Graphite is an AI-powered SEO agency committed to identifying and leveraging the most effective SEO strategies to support the growth of the world’s fastest-growing companies. By integrating deep industry knowledge with rigorous analysis and innovative technology, Graphite ensures its clients achieve and sustain market dominance. For additional details, visit www.graphite.io.
