Improvado, an AI-powered platform, has officially partnered with the renowned South by Southwest® (SXSW®) Conference & Festivals. This strategic alliance heralds a new era in how large consumer brands harness the power of data to drive insights and innovation in their marketing strategies.
Improvado’s reputation as a leading enterprise marketing analytics platform has positioned it as the perfect fit for SXSW, as well as for large consumer brands and agencies seeking to unlock the full potential of their marketing datasets. With its cutting-edge AI technology, Improvado enables marketing teams to seamlessly integrate, analyze, and attribute disparate data sources, providing comprehensive attribution and ROI reporting that sheds light on what’s working—and what’s not.
Daniel Kravtsov, Co-Founder & CEO at Improvado, expressed excitement about the partnership, emphasizing the company’s commitment to engaging with the vibrant SXSW community and pushing the boundaries of marketing analytics. “We’re thrilled to be working alongside SXSW as their official partner, and we’re eager to delve into new challenges and opportunities in the ever-evolving marketing analytics space,” Kravtsov remarked.
Bryan Culver, Director of Digital Marketing at SXSW, echoed Kravtsov’s sentiments, highlighting the importance of a robust reporting platform in today’s data-driven landscape. “SXSW is proud to partner with Improvado as our Official Marketing Analytics Partner,” Culver stated. “With the complex nature of data and privacy concerns, we needed a platform that could provide actionable insights and empower us to make informed decisions. Improvado’s expertise and innovative solutions made them the clear choice for us.”
As part of the partnership, Improvado will showcase its AI-powered analytics and insights solutions at this year’s SXSW Creative Industries Expo. Attendees will have the opportunity to experience firsthand the groundbreaking technology that has established Improvado as a trailblazer in the marketing analytics space. Additionally, Improvado will unveil a new suite of proprietary AI tools, leveraging its newly released AI Marketing Intelligence Core™ to provide even deeper insights and actionable recommendations for marketers.
For marketers, data analysts, and industry enthusiasts alike, this collaboration between Improvado and SXSW promises to unlock a world of possibilities at the intersection of AI and creativity. To learn more about Improvado and their participation at SXSW, visit improvado.io/events/sxsw-2024 and join the journey towards revolutionizing marketing analytics!