In an exciting turn of events for marketers and PR professionals alike, Cision and Reddit have just taken their relationship to the next level! The two giants in the digital and social analytics sphere announced an expanded partnership that promises to revolutionize the way brands engage with their audiences. If you’re all about crafting strategies that resonate, sit tight, because this collaboration is about to make waves.
Cision, a behemoth in consumer and media intelligence, has joined forces with Reddit, the internet’s vast expanse of communities and genuine interactions, to give users of both Cision and Brandwatch an unprecedented level of access to Reddit’s Data API. This means real-time, in-depth insights are now at your fingertips, ready to fuel smarter, more effective marketing and communication strategies.
With over 73 million daily users buzzing around Reddit, engaging in passionate discussions about everything under the sun—from the latest tech gadgets to the newest fashion trends—Reddit is a goldmine for understanding what really makes consumers tick. And this partnership is about to hand you the shovel. By integrating Reddit’s treasure trove of data into the Cision suite of products, brands can now tap into the most comprehensive insights into consumer behavior, conversations, and preferences currently available.
Jonathan Flesher, the visionary VP of Business Development and Partnerships at Reddit, emphasized the significance of this partnership, stating, “Cision is one of a select group of partners accessing the full power of data on Reddit.” This expanded access means Cision can provide its customers with a holistic view of online sentiment and trends like never before.
But the collaboration doesn’t stop at just insights. It paves the way for a slew of future innovations. Cision plans to leverage the Reddit Data API to boost the development of its AI-powered technologies across its product suite. This means PR professionals, marketers, and researchers will soon have even more advanced tools to stay ahead in the highly competitive market landscape.
Cali Tran, CEO at Cision, couldn’t hide his excitement about the partnership, stating, “We are thrilled to expand our valued partnership with Reddit and further empower our customers with the intelligence they need to make strategic decisions at the speed of social.” He highlighted how Reddit’s authentic conversations enrich Cision’s commitment to offering top-notch consumer and media intelligence platforms.
This partnership is not just a win for Cision and Reddit but for the entire marketing and PR industry. As both companies continue to innovate and push the boundaries of what’s possible in digital analytics, brands worldwide stand to benefit. With the power of Reddit’s insights and Cision’s analytics prowess, the future of marketing is bright—and it’s only a click away. Get ready to dive deep into what your consumers are really saying and transform your strategies with the intelligence you need to succeed in today’s fast-paced, data-driven world.
