In a world where Facebook generates billions in ad revenue annually, countless businesses are losing millions due to low-performing ads. The solution to this problem comes in the form of Hyperscale, a pioneering ad tool designed to guide companies on optimizing their Facebook ads for rapid growth.
Founded by two accomplished experts in the realms of growth and data hailing from Toronto’s thriving tech startup scene in Canada, Hyperscale offers a potent performance dashboard for all Facebook ads. Unlike traditional tools, it doesn’t just provide performance data but also furnishes actionable insights to enhance outcomes.
“Swiftly distinguishing profitable ads from underperforming ones is the difference between making or wasting millions,” Sean Hurley, Co-Founder of Hyperscale and a seasoned growth leader, pointed out. “Hyperscale removes the guesswork, enabling companies spending over $50k a month to cut down CAC by 30% or even 40% within 30 days.”
The digital marketing software market is valued at $65 billion. However, most ad tools focus on data, leaving marketers to decipher the insights themselves. Hyperscale, on the other hand, offers a clear lens on the data, helping marketers identify which ads to retain, increase investment in, or experiment with next. For the three million businesses relying on Facebook ads for sales, unprofitable ads not only drive up customer acquisition costs (CAC) but also pull down return on ad spend (ROAS). They can be the decisive factor between failure and survival, especially for startups, Series A or Series B companies, as they accelerate expenditure and reduce available funds.
Amy Halpenny, CEO of FlipGive, a cashback fundraising app, expressed her satisfaction with Hyperscale: “As a cashback fundraising app that helps teams raise money for their cause, Facebook ads are a key part of our customer acquisition strategy. Hyperscale gives us the insight to root out the ads dragging down our ROAS and shift that spend to higher-performing, higher-potential ads.”
How Hyperscale Works
Apart from financial losses, growth marketers often spend countless unproductive hours resolving Facebook ad issues. Achieving a positive ROAS on Facebook ads can be a lengthy process, taking months or even years to directly correlate every dollar spent with a dollar earned.
Hyperscale eliminates this frustration by providing daily reports highlighting critical actions for growth marketers. This includes discontinuing underperforming ads, adjusting budgets and distribution, refreshing creative content, iterating on high-performing ads, and a variety of other actionable insights that support everything from creative brainstorming to audience targeting.
Why Facebook Ads?
The decision to focus on Facebook ads is rooted in the platform’s sheer dominance in the digital advertising landscape. With an astonishing 2.9 billion monthly active users, Facebook is more than just a social media giant; it’s a global phenomenon. This vast user base presents an unparalleled opportunity for businesses to connect with a diverse and extensive audience. The potential reach and impact that Facebook offers are unrivaled, making it a linchpin in the online advertising strategies of countless enterprises.
But the appeal of Facebook ads goes beyond mere numbers. It’s the exceptional conversion rates that make this platform a standout choice for marketers. With an average conversion rate of 9.21%, Facebook provides a fertile ground for turning casual browsers into engaged customers. This level of conversion is a testament to the platform’s ability to facilitate meaningful interactions between businesses and their target audiences.
For mid-sized companies, the significance of Facebook ads cannot be overstated. These businesses typically allocate substantial monthly budgets ranging from $50,000 to well over $150,000 for their advertising efforts on the platform. The reasons for such significant investments are clear: Facebook represents a goldmine of potential customers, and tapping into this resource can be a game-changer.
Optimizing Facebook ads is, therefore, not just an option but a necessity. With such substantial financial commitments on the line, businesses must ensure that their advertising efforts yield the best possible results. This is precisely where Hyperscale comes into play. By providing actionable insights, the company equips businesses with the tools they need to maximize the return on their advertising investments.
While Hyperscale is currently concentrating on Facebook ads, the company’s vision extends beyond the confines of a single platform. Their actionable insights are set to expand to other growth marketing platforms in the future, ensuring that businesses can harness the power of data-driven decision-making across a spectrum of advertising channels. In a rapidly evolving digital landscape, this adaptability ensures that Hyperscale remains a valuable partner for businesses seeking to thrive in the world of online advertising.
Hyperscale is the brainchild of Sean Hurley and Evelyn Wainewright, who self-funded the venture. Sean Hurley, with his extensive experience as a fractional CGO and CMO, has been responsible for supercharging over $600 million in revenue for successful startups, Series A, and Series B companies. Evelyn Wainewright, a data expert renowned for founding and scaling data teams across North America, complements Sean’s expertise. Together, they have three decades of experience in the analysis of social media ad data.
Hyperscale emerges as the world’s first performance marketing ad tool, aimed at reducing customer acquisition costs while providing real-time recommendations to help companies curtail losses and enhance profits. Based in Toronto, Canada, Hyperscale was founded by sought-after performance marketing consultants, Sean Hurley and Evelyn Wainewright, who collectively possess three decades of experience in the industry. Their brainchild, Hyperscale, serves as a powerful solution, transforming marketers into ad wizards and saving companies millions of dollars by eliminating the hassles of performance marketing.