• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Public Relations » AMA Handbook of Public Relations Published

AMA Handbook of Public Relations Published

Posted on March 4, 2010 Written by Bill Hartzer

Before the invasion of YouTube, Facebook, and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more complicated than ever before.

ama-handbook-public-relations

If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter? Public relations icon Robert L. Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Hardcover).

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good. Those who do not will find themselves voiceless and ignored…The practice of public relations is filled with those who aren’t being heard or won’t be.”

Written for corporate managers and consultants, students and professionals, Millennials and Baby Boomers, THE AMA HANDBOOK OF PUBLIC RELATIONS offers guidance on combining both the right digital and traditional communication approaches with the means necessary for protecting a company or client from harmful attention online and off.

In addition to his own wealth of experience, Dilenschneider draws on hundreds of interviews with media and Internet experts, business leaders, and consumers to address what he views as the “most critical and useful issues” facing PR professionals today. Spanning topics of interest from the nuts and bolts of digital technology to practical advice on speechwriting, making presentations, penning op-ed pieces, and conducting market research to achieve PR objectives, chapters cover:

— Creating a Web presence that communicates the right message—in a human voice;

— Using blogs, Twitter, and social networking sites to attract, connect with, and win the right target audience;

— Monitoring the Internet, efficiently, affordably, and continually, to keep on top of what is being said about your company, products, services, industry, leadership, and competition;

— Viewing the PR universe in terms of hyperlinks—and profiting from cooperating and collaborating with competitors; and

— Strategically using online and offline communications to reinforce one another, with a commitment to staying current, exploring a variety of options, and conducting pilot projects.

Dilenschneider also devotes a section to the broader PR spectrum, which includes investor relations, tourism, and other specialized areas that require specific skills. Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond.

Robert L. Dilenschneider has been a public relations professional for over 40 years. Experienced in a number of communications disciplines, he is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories. He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, consumer groups, minorities, and others.

In October 1991, he founded The Dilenschneider Group, which provides communications services in fields ranging from mergers and acquisitions, and crisis communications to marketing, government affairs and international media. Prior to forming his own firm, Mr. Dilenschneider worked with Hill and Knowlton, Inc. for nearly 25 years, including serving as president and chief executive officer from 1986 to 1991. As CEO, he succeeded in tripling the firm’s revenues to nearly $200 million and delivering more than $30 million in profit.

Mr. Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O, The Critical 2nd Phase of your Professional Life, 50 Plus!—Critical Career Decisions for the Rest of Your Life, A Times for Heroes, Power and Influence: The Rules Have Changed, and his latest, THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 25, 2010).

Furthermore, Mr. Dilenschneider is a member of the Public Relations Society of America, the International Public Relations Association, the Council on Foreign Relations, the U.S.-Japan Business Council, the Economic Clubs of New York and Chicago, and the Florida Council of 100. He is a Fellow to the International Association of Business Communicators, and in recognition of his contribution in promoting New York City, he received the city’s Big Apple award.

An active board member, Mr. Dilenschneider is a member of the advisory board of the Center for Strategic and International Studies, a member of The Bretton Woods Committee, a member of the Board of Governors of the Leader to Leader Institute, and a member of the Soundwaters Honorary Board. He also sits on the Board of Governors of the New York Chapter of the National Academy of Television Arts and Sciences and the North American Advisory Board of The Michael Smurfit School of Business at University College Dublin.

A supporter of higher education, he has lectured before scores of professional organizations and colleges, including the University of Notre Dame, Ohio State University, New York University and The Harvard Business School. He is a trustee of the Institute of International Education and serves as a judge for The Olin Award, a program of the Olin School of Business at Washington University in St. Louis. In 2001, he received an honorary Doctorate of Public Service from Muskingum College.

Filed Under: Public Relations

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (181)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·