• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Branding » AOL to Change Name to TMZ

AOL to Change Name to TMZ

Posted on July 30, 2007 Written by Bill Hartzer

AOL   TMZ

First, it was “America Online”. Then, in 2006, “America Online” changed its name to “AOL”. Now AOL will reportedly change its name, yet again, to TMZ.

In April, 2006, America Online announced that after 15 years it was “retiring the name America Online and will now officially be known simply as AOL.” At that time, the legal structure of AOL also changed, from a corporation to a limited liability company.

According to Brian Alvey, the co-founder of the Weblogs, Inc. Network (AOL acquired Weblogs, Inc. around October 2005), AOl has been making changes to parts of the AOl site, putting additional emphasis on TMZ:

Reading all of this news about how Facebook is the new AOL Buddy List and seeing how many people can only understand what I did in blogging when I tell them that my platform is what TMZ runs on, I am now convinced that AOL will be undergoing another name change by the end of the year.

Many users have been flocking to Facebook lately, and there’s even an AOL/Facebook partnership, which kind of got mixed reviews.

If you look at the graph below (courtesy Alexa.com), you’ll see that the AOL traffic (shown in red) has been steadily going down over the past few years while the TMZ traffic has been going up:

AOL TMZ

I have to admit that yes, it’s probably time for a change. AOL has been known as a dialup service that “caters to newbies”, and a lot of “techies” in the internet world tend to look at someone differently if the have an “AOL email address”. It may be time for AOL to rebrand itself to TMZ. Look for AOL to start the rebranding efforts in a few months, perhaps sooner.

AOL LLC, and its subsidiaries, operate a network of internet brands and the largest Internet access subscription service in the United States. The AOL LLC brands include the AOL.com(R) website, AIM(R), MapQuest(R) and Netscape(R). AOL also has operations in Europe and in Canada. AOL, which is based in Dulles, Virginia, is a subsidiary of Time Warner.

Bill Hartzer’s note:At this point, this name change from AOL to TMZ is being reported as a rumor. If anything changes, I’ll keep you posted. Feel free to subscribe to my RSS feed for updates as they happen.

Filed Under: Branding

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • ChatGPT Versus Google Bard: Which is Better? March 22, 2023
  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (182)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·