Bill Hartzer https://www.billhartzer.com Sun, 17 Apr 2016 21:10:23 +0000 en-US hourly 1 Google Showing Multiple Domains in SERPS for Site: Command https://www.billhartzer.com/pages/google-showing-multiple-domains-in-serps-for-site-command/ https://www.billhartzer.com/pages/google-showing-multiple-domains-in-serps-for-site-command/#comments Fri, 15 Apr 2016 20:33:18 +0000 https://www.billhartzer.com/?p=6540

Google is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example.

site search billhartzer.com multiple domains
The screen capture above shows more than one domain for a site:billhartzer.com search.

For example, if one site has a blog post on it and another site uses that blog post on its site and includes the canonical tag back to the original, then it’s possible that Google will show both domain names in the search results for a site: command.

Let’s look at a real example. In the case of my site, there’s an old blog post here:

Why Boosting Audience Retention With Video Will Do Wonders For Your Business


I wrote that blog post back in 2013. In 2013, Small Business Update pulled my blog post (I believe by its RSS feed) and essentially use the blog post (with my permission) on its site here:

Why Boosting Audience Retention With Video Will Do Wonders For Your Business

If you look at the source code of the Small Business Update page, you’ll see that there is a canonical tag being used, pointing back to my original blog post on my site, BillHartzer.com. This is the correct implementation and the correct use of the canonical tag. Although, I must say, that there appears to be more than one canonical tag on that page. Looks like Google follows the last one.

Anyhow, since there is a canonical tag being used, a search query at Google for this:

site:billhartzer.com

will show pages from billhartzer.com AND pages from SmallBusinessUpdate.com. I believe this is a fairly recent change for Google, as I have not heard about anyone else reporting this. But, in this case, you’d think that I only want to see pages from MY domain. But that’s not the case. I do like the fact though that Google is pointing out where my posts appear on other domains/sites, when the canonical tag is being used.

Here’s a video of the actual search results page showing multiple domain names for a site:billhartzer.com search query.

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Using Cloudflare or Other CDNs Won’t Help You Hide Your Link Network https://www.billhartzer.com/pages/using-cloudflare-or-other-cdns-wont-help-you-hide-your-link-network/ https://www.billhartzer.com/pages/using-cloudflare-or-other-cdns-wont-help-you-hide-your-link-network/#respond Wed, 13 Apr 2016 19:49:21 +0000 https://www.billhartzer.com/?p=6536 Robert Fisher recently asked a question over at Moz regarding the use of CDNs to potentially hide a link network. In the past, there has been (and currently is still) an issue regarding linking websites together that are hosted on the same Class C Blocks of IPs. Essentially, if you own several websites, they’re hosted on the same server, then they will be on the same Class C Block of IP addresses. So, the search engines can easily see that you most likely own all those sites linked together by looking at the sites’ IP addresses.

The question was posed over at Moz about the fact that if you used a CDN (Content Delivery Network) such as CloudFlare (which I use currently for this site), then you wouldn’t have to worry about the Class C block of IPs. In theory, the search engine would ignore the IPs being on the same Class C Block because it’s possible that several sites are using Cloudflare.

Unfortunately, though, that theory, while a good concept, just doesn’t fly.

hide server behind cloudflare

There are tools out there that allow you to see the “real” IP address of a website using a CDN. For Cloudflare, for example, you can use this one:

http://www.crimeflare.com/cfs.html

CDN Planet has a CDN finder tool, but that one from Crimeflare will show you the IP address of the server if it’s using Cloudflare.

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How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com https://www.billhartzer.com/pages/how-much-it-costs-to-publish-on-top-media-websites-like-forbes-entrepreneur-and-buzzfeed-com/ https://www.billhartzer.com/pages/how-much-it-costs-to-publish-on-top-media-websites-like-forbes-entrepreneur-and-buzzfeed-com/#respond Mon, 11 Apr 2016 21:06:00 +0000 https://www.billhartzer.com/?p=6531 One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. We’ve always known that you can, in fact buy your way onto these sites, but what does it cost? Well, I found out what one particular blogger charges to get your content published on top media websites.

paid content placement

Website Price
Forbes.com $1,750
Entrepreneur.com $1,250
Buzzfeed.com $1,000
HuffingtonPost.com $800
HuffingtonPost.co.uk $800
DailyKos.com $500
Lifehack.org $650
SocialMediaWeek.org $500
bizcommunity.com $400
Business2Community.com $350
tech.co $350
yfsmagazine.com $350
examiner.com (no_follow) $250
SocialMediaToday.com (No_Follow) $500
Patch.com (no_follow) $250
business.com $500
Tweakyourbiz.com $450
Jeffbullas.com $450
Semrush.com (No_Follow) $450
Adweek.com/socialtimes $650
Inbound.org $450
https://moz.com/ugc $500
hubspot.com $650

Some of these are listed as (no_follow) since the links that you get in this content placed there are, in fact, links that have the no follow link attribute added to them. No follow links would, actually be okay, especially if you are trying to diversify your links. In order for your link profile to look more natural, it’s best to have a mix of links with the nofollow attribute on them as well as links without the nofollow link attribute on them.

Keep in mind that this blogger (NOT ME) sells articles on these sites–they have obviously created an account or gotten their unique profile to a point where they can publish posts on these sites and they’re generally well accepted. They’ve done a bunch of work already to establish their accounts on these sites. They’re expensive like this to publish on these sites because the sites may not allow just anyone to publish.

We all should know the benefit of this, but for those who are reading this and don’t quite understand it: if you get your content published on these websites it will potentially send your website traffic–and you’ll most undoubtedly get a link or several links. That, in turn, will supposedly help your site rank better in the search results.

Please note that these aren’t my prices and they’re certainly not my accounts that are used here. I received the info from a writer/blogger who offers these services. And no, I don’t ever plan on (or have to) use these services. Ha!

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Google Continuing to Allow Alternative Characters in Title Tags https://www.billhartzer.com/pages/google-continuing-to-allow-alternative-characters-in-title-tags/ https://www.billhartzer.com/pages/google-continuing-to-allow-alternative-characters-in-title-tags/#respond Tue, 05 Apr 2016 22:11:42 +0000 https://www.billhartzer.com/?p=6519 google search results characters - example

In the Google search results, I’m still seeing some alternative characters show up at the beginning of the title tags in some results. Looks like the cases I have come across are all search engine spam results, but the fact that these characters are even being allowed is a mystery to me. Let’s look at an example:

https://www.google.com/search?q=%E2%91%A0&num=100&safe=off&source=lnt&tbs=qdr:h&sa=X

That search result shows an example of what I’m seeing in some search results. If that is not showing the results currently, here is a screen shot:

google search results characters - example

So, in my opinion I don’t think any alternative characters, as in any characters that are not pronounceable shouldn’t be there. I know that’s pretty harsh, but other than a hyphen or a pipe symbol, I can’t see any reason for starting a search result with an alternative, unpronounceable character other than to try to get users to click on your search result.

As you can see, this particular search result actually is interesting since it showcases several search engine spam techniques:

– cloaking the page (show different results to Google’s bots than real humans)
– turning off the Google cache
– usage of https and a long URL to hide the URL in the SERPs
– usage of an alternative character at the beginning of the title tag
– usage of new gTLD domain names for search engine spam

That last one is interesting–why so much interest in using a new gTLD domain for search engine spam if Google wasn’t giving new gTLD domains any weight in the algorithm?

As you can see, there is one that’s also interesting, which is getting Google to index your page(s) very quickly. In fact, if you look you can see that Google even crawled and indexed a page 36 seconds ago!

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New Search Engine Launched: Only Searches New gTLD Domain Names https://www.billhartzer.com/pages/new-search-engine-launched-only-searches-new-gtld-domain-names/ https://www.billhartzer.com/pages/new-search-engine-launched-only-searches-new-gtld-domain-names/#respond Thu, 31 Mar 2016 00:48:55 +0000 https://www.billhartzer.com/?p=6509 newgle new tld search engine

There’s a new search engine out there that apparently has ditched the legacy .COM, .NET and .ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.

There has been quite the controversy regarding the New gTLDs, these new domain name extensions amongst the Search Marketing community lately, as many traditional SEOs don’t understand the power of having the keyword in the ending of the domain name. I have personally done lots of PPC research, and even some SEO-related research regarding websites and rankings. Frankly, I do believe that the data is there to support the fact that a website that uses a new domain extension, especially a keyword rich domain with a keyword-appropriate ending, works.

In case you missed it, I wrote an SEOs guide to the New gTLD domain names.

newgle insurance search query results

Newgle is the first search engine that I’ve seen only use the New gTLDs in its results. It is interesting to searches there for popular keywords such as “insurance” or “real estate” and see the search results. Granted these are Google search results, but without the .COM, .NET, and .ORG websites in the results. What I find interesting is that I’m having trouble finding an actual search result that has nothing in it–no results. To me, it looks like there are more plenty of good, decent sites showing up when I search.

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Google Wants Us to Share Links to Their Search Results Pages https://www.billhartzer.com/pages/google-wants-us-to-share-links-to-their-search-results-pages/ https://www.billhartzer.com/pages/google-wants-us-to-share-links-to-their-search-results-pages/#respond Wed, 30 Mar 2016 15:20:25 +0000 https://www.billhartzer.com/?p=6500 Google has added a share button to knowledge graph entries to encourage us to search more at Google. Whenever you search using a desktop (not mobile) device, and you see a knowledge graph entry on the right side of the search results, Google is displaying a share button, like this:

Google share button

When you click on this share button, you see this:

share button popup

You can share this link, which is to the very same Google search results page that you are viewing, on Facebook, Twitter, Google Plus, you can email it to someone, or you can simply copy the link (which is shortened). What I don’t get is that the order that they’ve put these links in, which is Facebook first.

Here’s an example of the link that they want me to share for my search results:
https://g.co/kgs/d3Tmp

This shortened link makes a 301 Permanent Redirect to the search results for my name.

Is this Google’s effort to take away some of Facebook’s traffic and have Facebook users search at Google?

What this is good for, though, is encouraging people to search Google for entities and brands more. For example, the link on my Knowledge Graph entry is to a search result of my name. So, if I share the link then there will be more brand searches for my personal brand. As far as I can tell, there is no share button for pages that don’t contain Knowledge Graph entries.

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All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries https://www.billhartzer.com/pages/all-ranking-factors-of-google-search-algorithm-not-applied-to-all-search-queries/ https://www.billhartzer.com/pages/all-ranking-factors-of-google-search-algorithm-not-applied-to-all-search-queries/#respond Thu, 24 Mar 2016 20:19:47 +0000 https://www.billhartzer.com/?p=6495 google search algo puzzle

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied. In other words, Google may apply certain parts of their algorithm to certain keyword queries and might disregard other parts for other keywords. In a recent post at the SEM Post, one Google employee indirectly verified that this is the case.

Andrey Lipattsev, Search Quality Senior Strategist at Google, said this recently in a discussion related to Google’s RankBrain:

“The way I interpret his meaning, if you look at a slew of search results, and sort of open up the debugger to see what has come into play for such-and-such a query, for such-and-such a page, some things pop up more or less often, so certain elements of the algorithm come into play for fewer or more pages in fewer or more cases.”

Google has internal debugger tool that shows which Google algorithms (or part of their algorithm) are coming into play for specific search queries. When it comes to RankBrain, Google’s new machine learning technology, it may only be used when certain search queries are used by users and Google hasn’t seen that search query recently or have ever seen it. However, for other search queries, Google may not use RankBrain at all because (my speculation is) they don’t need it to display good search results.

Sometimes we get so caught up with Google’s changing algorithms and we try to figure out what they’re using right now and how we can optimize our sites…we forget simple things like this.

We should think of Google’s search engine algorithm and how it’s made up of all sorts of puzzle pieces. For certain search queries, Google uses certain pieces of that puzzle. For other search queries, they use a whole other set of puzzle pieces.

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Google Change of Address Tool Still Broken After 3 Months https://www.billhartzer.com/pages/google-change-of-address-tool-still-broken-after-3-months/ https://www.billhartzer.com/pages/google-change-of-address-tool-still-broken-after-3-months/#respond Wed, 23 Mar 2016 22:36:31 +0000 https://www.billhartzer.com/?p=6492 A while back I wrote about my utter frustration with Google and their Change of Address Tool. I wrote about how their Change of Address Tool is broken. Well, honestly, I’m still frustrated. After 3 months, it’s still broken.

Google Change of Address Tool

If you look at the screen capture above, you can see that when you use their Change of Address Tool, Google doesn’t allow you to redirect to an internal page on your site when you move your site. Even though the site’s real home page, like https://www.billhartzer.com/ redirects to https://www.billhartzer.com/homepage with a 301 Permanent Redirect, the Change of Address Tool will NOT work.

Somehow you have to figure out how to make one site’s real home page redirect to the new site’s real home page. However, for many sites this is just not possible. The way certain sites are coded, there will always be a redirect from the site’s real home page to an internal page.

Granted, in many cases where the site’s webmaster has set up a redirect from the site’s real home page to an internal URL on the site, they don’t know how to change the default home page on the server. But, in certain CMSs, it’s not possible to change the site’s default home page like this. For example, in the screen shot above I’m redirecting one domain name to a new gTLD domain name, and that site uses MediaWiki as its CMS. All sites that use MediaWiki will have these same issues if they choose to move to a .WIKI domain.

This is really frustrating for me and for a lot of others–I’ve even started a Webmaster Central Help Forum topic about this back in December, and it’s still broken. The real issue was never addressed, which is the fact that the Google Change of Address Tool is broken.

Luckily, we were able to make some custom coding changes to the MediaWiki CMS to accommodate Google. But yes, it’s still broken. Google isn’t perfect.

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Dallas SEO: Google Gets It All Wrong on Google Maps https://www.billhartzer.com/pages/dallas-seo-google-gets-it-all-wrong-on-google-maps/ https://www.billhartzer.com/pages/dallas-seo-google-gets-it-all-wrong-on-google-maps/#respond Tue, 22 Mar 2016 21:56:04 +0000 https://www.billhartzer.com/?p=6483 I don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately. I am stunned that Google would even possibly show a result such as this. Or, perhaps this is a sign of yet another change to Google’s search engine algorithm?

Take a look at today’s search results for the search query: Dallas SEO

Dallas SEO

Feel free to click on the image to see the larger version of it. From what I’m seeing, there is a Dentist with the last name of “Seo” (pronounced SEE-OH ?) that has absolutely nothing to do with marketing, Search Engine Optimization, or website marketing. In fact, this dentist doesn’t even have a website!

If you look at ALL of the other websites listed for this keyword phrase, the Google AdWords ads, and, let’s say, the first 100 search results, you will see marketing. There are no dentists.

Frankly, when I see results like this, it makes me lose all faith in Google, their algorithm, and makes me frustrated. Not only because I know that there are other Dallas SEO firms that deserve to be there, but the fact that Google really should know what SEO stands for, right?!?

By the way, I don’t think the showing of this Dallas Dentist for “Dallas SEO” is limited to Desktop search results. I’m also seeing this dentist show up in the mobile search results, as well:

Dallas SEO

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Facebook Acquired AccountKit.com Domain, Registers Other Typos https://www.billhartzer.com/pages/facebook-acquired-accountkit-com-domain-registers-other-typos/ https://www.billhartzer.com/pages/facebook-acquired-accountkit-com-domain-registers-other-typos/#respond Tue, 22 Mar 2016 20:58:01 +0000 https://www.billhartzer.com/?p=6480 Facebook has acquired the domain name AccountKit.com and they have also just recently registered a lot of typo domain names related to AccountKit.com. Usually when a company registers a lot of typos for a domain name, they plan on using that domain name publicly–and expect that people might mistype the domain name.

Jamie Zoch first discovered all of these typo domain name registrations and posted about it on Twitter on March 19th:

Currently, I can’t find anything related to Account Kit, or even AccountKit.com in Google that would be related to their acquisition and why they’re so interested in all of these typo domains:

1ccountkit.com
2ccountkit.com
acc0untkit.com
acc9untkit.com
acciuntkit.com
accluntkit.com
acco7ntkit.com
acco8ntkit.com
accohntkit.com
accointkit.com
accojntkit.com
acconutkit.com
accoubtkit.com
accouhtkit.com
accoumtkit.com
accoun5kit.com
accoun6kit.com
accounfkit.com
accoungkit.com
accounktit.com
accounrkit.com
accountikit.com
accountikt.com
accountk1t.com
accountk8t.com
accountk9t.com
accountki5.com
accountki6.com
accountkif.com
accountkig.com
accountkir.com
accountkiy.com
accountkiz.com
accountkjt.com
accountklt.com
accountkot.com
accountkti.com
accountkut.com
accountlcit.com
accountlit.com
accountlkit.com
accountmit.com
accounykit.com
accounzkit.com
accourtkit.com
accoutnkit.com
accoyntkit.com
accozntkit.com
accpuntkit.com
accuontkit.com
acdountkit.com
acfountkit.com
acocuntkit.com
acvountkit.com
acxountkit.com
adcountkit.com
afcountkit.com
avcountkit.com
axcountkit.com
cacountkit.com
sccountkit.com
wccountkit.com
yccountkit.com
zccountkit.com

There are 64 different versions of “AccountKit.com”, and they obviously don’t want to “give away” any of the typo traffic to anyone else who may purchase those domains. Frankly, I personally think this is a little “overkill”, but perhaps this shows that they’re really planning on doing something huge with AccountKit.com?

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