Bill Hartzer https://www.billhartzer.com Bill Hartzer is a search engine optimization consultant based in the Dallas Fort Worth Texas area that provides SEO Audits and Link Audits of websites. Fri, 27 Mar 2015 18:53:12 +0000 en-US hourly 1 April Fools Joke: Not Provided Keywords Are Not Expanded to Google Webmaster Tools https://www.billhartzer.com/pages/april-fools-joke-not-provided-keywords-are-not-expanded-to-google-webmaster-tools/ https://www.billhartzer.com/pages/april-fools-joke-not-provided-keywords-are-not-expanded-to-google-webmaster-tools/#respond Fri, 27 Mar 2015 18:51:44 +0000 https://www.billhartzer.com/?p=5911 The Not Provided keywords are NOT being expanded to Google Webmaster Tools. In only what I can call an “April Fools prank posted days before April Fools”, Search Engine Watch posted this article that says that Google is expanding the Not Provided keywords to Google Webmaster Tools, taking away even more keyword data from site […]

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The Not Provided keywords are NOT being expanded to Google Webmaster Tools. In only what I can call an “April Fools prank posted days before April Fools”, Search Engine Watch posted this article that says that Google is expanding the Not Provided keywords to Google Webmaster Tools, taking away even more keyword data from site owners.

This is absolutely a prank article, and you should not believe it.

We have confirmation from Google’s John Mueller regarding this:

"Not Provided" Keywords Expand to Google Webmaster Tools

And here is even more proof that the Search Engine Watch article is a joke:

John_Mueller_on_Twitter_@Skitzzo_@googlewmc_@sewatch_No._-_2015-03-27_13.46.49.png

In the article, the author states that it’s a privacy issue, and that’s Google’s reasoning behind it:

Google Webmaster Tools (GWT) used to show all important SEO keywords your site ranks for. Where Google Analytics showed a 90 percent keyword “not provided” in your organic search traffic, GWT used to provide various insights. That has all stopped now. Under the cloak of “privacy regulations,” GWT now apparently shows only the search traffic for people that weren’t logged into any Google account.

Well, just because it’s on the internet, doesn’t mean that you should believe it. And especially around April Fool’s Day, as even sometimes I get into it as well. You see, maybe the author of this Search Engine Watch article really read my April Fool’s joke from last year:

Google To Make Not Provided Keywords Exclusively Available to .Google Domain Names

And decided that it was so good, that he would change it up and put a twist on it? Hmmm, it does have to do with Not Provided keywords.

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In-House Search Engine Marketing and Social Media Job Opening in Dallas https://www.billhartzer.com/pages/in-house-search-engine-marketing-and-social-media-job-opening-in-dallas/ https://www.billhartzer.com/pages/in-house-search-engine-marketing-and-social-media-job-opening-in-dallas/#respond Wed, 25 Mar 2015 19:08:07 +0000 https://www.billhartzer.com/?p=5907 I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for […]

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Dallas social media, marketing, seo, ppc job opening

I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites.

The company is a family-owned business located in the Design District in Dallas, which is close to Downtown Dallas. It’s easily accessible from Interstate 35E and the DART light rail system.

The ideal candidate will have the following skills:

– Two years of marketing, social media, and internet marketing experience
– Familiar with Facebook, Twitter, Google Plus, and Instagram
– Customer Service experience
– Familiar with the Microsoft Office product suite
– An Associates or Bachelor’s degree in marketing, advertising, or similar specialty
– Experience with HTML, WordPress, or similar website CMS tools
– Excellent communication and writing skills.

If you’re interested in the position, please use the contact form here on my website or send me your resume to Bill (at) BillHartzer.com and I will send you the contact information of the hiring company.

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Google’s Own Mobile Results Ranking in Google https://www.billhartzer.com/pages/googles-own-mobile-results-ranking-well-in-google/ https://www.billhartzer.com/pages/googles-own-mobile-results-ranking-well-in-google/#comments Mon, 23 Mar 2015 14:13:35 +0000 https://www.billhartzer.com/?p=5901 Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. A recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. I […]

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Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. A recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. I searched for the title of a blog post I wrote on Saturday night about a lawsuit. And, low and behold, Google’s mobile version (of Google Plus) is ranking #3 for that search query. Take a look:

Google mobile version ranking

The search query for “Laureate Education Sues Domain Name Proxy Service” (without quotes) shows my article, then a tweet about the article, and then Google’s own mobile search results from Google Plus. What’s interesting, is that I tagged a Google Plus post with the hashtag #lawsuit when I posted about that lawsuit.

What I didn’t expect, though, was Google to show that post in their “related” mobile version, and that mobile version to actually show up (rank well) in Google’s search results. I am searching from the desktop, NOT from a mobile device.

So, since I’m on my laptop, why is Google ranking their MOBILE search results from Google Plus in the desktop version of Google.com?

Looking at the actual URL that’s ranking, I see the following from the URL:

m.google.com (their mobile version showing up on desktop)
partner id &partnerid=operamini1104 (looks like they’re indexing the Opera Mini 1104??)
Title Tag: Google+

Here’s a screen capture of the actual page that’s ranking in Google. Keep in mind that it’s the MOBILE version of a page, which I really don’t think is appropriate to show when you’re using the desktop version of Google.com:

google mobile version

I have a few questions for Google:

If I have a mobile version of my site, will the mobile version of the site rank well in Google when people are searching on a desktop? Frankly, what I’m showing is a bad user experience. Google should be showing the desktop version of Google Plus (if that’s appropriate to show) rather than the mobile version.

Why and how did a “related” page on Google Plus get indexed and why is it appropriate for a “related” page on Google plus to show in the search results?

Why is the Opera Mini 1104 version getting indexed?

Here’s the really long URL that is ranking in Google’s search results:

https://m.google.com/app/basic/s/%23Lawsuit/related?cbp=1snpy1ae3jqnb&partnerid=operamini1104&sview=27&cid=5&soc-app=115&soc-platform=1&sri=0&spath=/app/basic/110742110595815316379/posts&sparm=cbp%3D1jjgflxryxmip%26partnerid%3Doperamini1104%26sview%3D28%26cid%3D5%26soc-app%3D115%26soc-platform%3D1%26spath%3D/app/basic/s/%252523%2525EB%2525B0%2525A9%2525EC%2525BD%252595/related%26sparm%3Dcbp%253D1qenpn9zqr9ab%2526partnerid%253Doperamini1104%2526sview%253D27%2526cid%253D5%2526soc-app%253D115%2526soc-platform%253D1%2526sri%253D0%2526spath%253D/app/basic/107333151478414781361/posts%2526sparm%253Dcbp%25253D18k1x7fw5kmo0%252526partnerid%25253Doperamini1104%252526sview%25253D27%252526cid%25253D5%252526soc-app%25253D115%252526soc-platform%25253D1%252526stct%25253DEgkIuPqI_MTawAIo0NSqxtbnwAIwsubo2arpwAI4AkAC%252526spath%25253D/app/basic/s/%2525252523%25252525EA%25252525B1%25252525B4%25252525EA%25252525B0%2525252595/related%252526sparm%25253Dcbp%2525253D16tnzzgt2l2sq%25252526partnerid%2525253Doperamini1104%25252526sview%2525253D28%25252526cid%2525253D5%25252526soc-app%2525253D115%25252526soc-platform%2525253D1%25252526sro%2525253D%2525252523%25252525EC%2525252586%2525252594%25252525EB%25252525B0%25252525A9%25252525EC%252525259A%25252525B8,%2525252523%25252525EC%25252525B9%2525252598%25252525EC%2525252595%2525252584%25252525EA%25252525B1%25252525B4%25252525EA%25252525B0%2525252595%25252526sri%2525253D2%25252526spath%2525253D/app/basic/%252525252B%2525252525EA%2525252525B9%252525252580%2525252525EC%25252525259D%2525252525BCSNS/posts%25252526sparm%2525253Dcbp%252525253Dkmu333s2mb1l%2525252526partnerid%252525253Doperamini1104%2525252526sview%252525253D27%2525252526cid%252525253D5%2525252526soc-app%252525253D115%2525252526soc-platform%252525253D1

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Laureate Education Sues Domain Name Proxy Service for Trademark Infringement https://www.billhartzer.com/pages/laureate-education-sues-domain-name-proxy-service-for-trademark-infringement/ https://www.billhartzer.com/pages/laureate-education-sues-domain-name-proxy-service-for-trademark-infringement/#comments Sun, 22 Mar 2015 03:11:38 +0000 https://www.billhartzer.com/?p=5895 Laureate Education, Inc. is suing Domain Name Proxy Service, Inc. for alleged trademark infringement. Case number 2:15-cv-00879, a suit was filed on March 20th in the United States District Court for the Eastern District of Louisiana. The Domain Name Proxy Service, Inc. address is in Louisiana, therefore Laureate Education decided that it was appropriate to […]

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LAUREATE EDUCATION, INC. v. DOMAIN NAME PROXY SERVICE, INC.

Laureate Education, Inc. is suing Domain Name Proxy Service, Inc. for alleged trademark infringement. Case number 2:15-cv-00879, a suit was filed on March 20th in the United States District Court for the Eastern District of Louisiana. The Domain Name Proxy Service, Inc. address is in Louisiana, therefore Laureate Education decided that it was appropriate to file there. While the lawsuit alleges that OnlineUAEUniversities.com is infringing on trademarks owned by Laureate Education (namely the Walden University and University of Liverpool trademarks), Laureate Education has filed suit against Domain Name Proxy Service because they couldn’t contact the real owner of OnlineUAEUniversities.com.

According to the lawsuit, “This is an action for false association or sponsorship in violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a).”

“Laureate has learned of a website found at www.onlineuaeuniversities.com. This website advertises that it is a definitive guide to online education in the [Persian] Gulf. The site purports to be affiliated with a number of distance-learning educational institutions, including Walden and U of L.”

On the OnlineUAEUniversities.com website, I was able to find what appears to be a clear misrepresentation of an affiliation with Walden University. Take a look at the screen capture below, from their online brochure:

laureate Education vs. OnlineUAEUniversities.com

I don’t know whether or not there is an actual affiliation or not, but the lawsuit filed this week says that their is no affiliation.

Who Should You Sue

Well, if you are in this situation, and you need to protect your trademark(s), especially if a rogue website is using your trademark on their website, first I would go ahead and look up the whois data for the domain name. In this case, that’s what the lawyers for Laureate Education, Inc., did:

Domain Name: ONLINEUAEUNIVERSITIES.COM
Registry Domain ID: 1792785988_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.directnic.com
Registrar URL: http://www.directnic.com
Updated Date: 2015-03-06T16:54:04-06:00
Creation Date: 2013-04-10T16:11:56-05:00
Registrar Registration Expiration Date: 2016-04-10T16:11:56-05:00
Registrar: DNC Holdings, Inc.
Sponsoring Registrar IANA ID: 291
Registrar Abuse Contact Email: 
Registrar Abuse Contact Phone: +1.8668569598
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Name: Direct Privacy
Registrant Organization: Domain Name Proxy Service, Inc Privacy ID# 14148238
Registrant Street: P.O. Box 6592  
Registrant City: Metairie
Registrant State/Province: LA
Registrant Postal Code: 70009
Registrant Country: US
Registrant Phone: +1.5043550082
Registrant Phone Ext:
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: onlineuaeuniversities.com@domainnameproxyservice.com

Name Server: NS0.DIRECTNIC.COM
Name Server: NS1.DIRECTNIC.COM

In this case, you can clearly see that the owner of the domain name has the domain name under “privacy whois”, and probably for good reason. They don’t want to be found. However, in this case, the lawsuit filed says that the attorneys for Laureate Education, Inc. emailed Domain Name Proxy Service:

“Specifically, on July 10, 2014, Laureate’s counsel sent an email to Defendant at abuse@domainnameproxyservice.com and legal@domainnameproxyserivce.com. The emails were undeliverable, and it was not possible to get through to anyone via the telephone number.”

Well, if you look at the whois record (as I just showed above), the email listed is onlineuaeuniversities.com@domainnameproxyservice.com which I just emailed for a comment about his case. And so far it hasn’t bounced back to me. I don’t see where they emailed OnlineUAEUniversities.com, they just emailed the abuse and legal departments of Domain Name Proxy Service, Inc..

That said, most likely I would suspect that the attorneys knew this, and there would then be a court order issued that will cause Domain Name Proxy Service, Inc. to reveal the true owner of the OnlineUAEUniversities.com domain name. But, in the court documents, Laureate is suing Domain Name Proxy Service, Inc. because they assume that Domain Name Proxy Service is behind the infringing website, since they are listed on the whois record (and emails to them were undeliverable).

Laureate is looking for a trial, and to recover damages in the amount determined at trial.

“Defendant’s conduct has also damaged Laureate in an amount to be determined at trial. Such use has also caused Laureate to suffer irreparable harm, and Laureate will continue to be irreparably harmed unless and until Defendant’s unlawful conduct is enjoined. Laureate has no adequate remedy at law.”

I have reached out to OnlineUAEUniversities.com for comment, and have not yet heard back from them.

Additional Information
The following is additional information about the lawsuit that has been filed:

2:15-cv-00879 LAUREATE EDUCATION, INC. v. DOMAIN NAME PROXY SERVICE, INC.
Date filed: 03/20/2015
Date of last filing: 03/20/2015

Case Summary
Office: New Orleans Filed: 03/20/2015
Jury Demand: None      	Demand:
Nature of Suit: 840  Cause: 15:1125 Trademark Infringement (Lanham Act)
Jurisdiction: Federal Question
County: Orleans  Terminated:
Origin: 1 Reopened:
Defendant Custody Status:
Plaintiff: LAUREATE EDUCATION, INC. represented by Stephen M. Gele 	
Defendant: DOMAIN NAME PROXY SERVICE, INC.	

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Using Square To Boost Domain Authority https://www.billhartzer.com/pages/using-square-to-boost-domain-authority/ https://www.billhartzer.com/pages/using-square-to-boost-domain-authority/#respond Wed, 18 Mar 2015 15:46:23 +0000 https://www.billhartzer.com/?p=5866 Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take […]

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Square To Boost Domain Authority

Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take a look at what Square just sent me:

So, either this is some sort of cruel joke that someone in the Search industry is playing on me, or maybe using Square will really boost your Domain Authority? Sure, use Square to Boost Domain Authority!! Maybe I need to go get Square now, and maybe it will boost my Domain Authority?

In any case, after all, I did write a blog post a while back called How to Boost Domain Authority that many search marketers liked. It was even mentioned on Search Engine Land back in 2011, when I wrote it.

So, if you’re reading this, then this might be some new black hat technique to boost domain authority.

Or maybe I filled out a form somewhere using some overly aggressive anchor text that included “to boost domain authority” or someone did that for me? Or as Dr. Pete Meyers told me, “When the Snail Update comes along, penalizing anchor text in snail-mail, you’ll be sorry!”.

Hey Square, please purge your database of my name and my new company name, To Boost Domain Authority, I don’t want to be associated with boosting Domain Authority in that way!

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Click It Summit: Example of How Not to Invite Speakers to Speak at Your Event https://www.billhartzer.com/pages/how-not-to-invite-speakers-to-speak-at-your-event/ https://www.billhartzer.com/pages/how-not-to-invite-speakers-to-speak-at-your-event/#comments Mon, 16 Mar 2015 15:42:56 +0000 https://www.billhartzer.com/?p=5853 I could have written so many different titles for this post. I could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community”. But in all fairness, I decided to just leave it as the current title, showing that this is a […]

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I could have written so many different titles for this post. I could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community”. But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event.

clickitsummit-whois

Apparently, Itay Paz, the owner of ClickItSummit.com or Click It Summit, has decided that sending out hundreds of tweets via Twitter is a novel way to invite search marketers to speak at your event, which is a “multiple series of professional online summit & exhibition events designed to appeal to smart & savvy digital marketing experts and executives worldwide” according to their website. Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs:

Click It Summit

Then, other search marketers began to post that they were invited to speak, as well. But it turns out that rather than be contacted directly via their websites, it appears that the Click It Summit has decided to simply tweet to thousands of search marketers and internet marketers, to invite them to speak. So, I looked up to see how many fellow internet marketers (search marketers) fell for this spammy tactic. I’m honestly saddened to see how many fell for this spam:

clickitsummit-responses-tweets

It goes on and on and on, and apparently asking someone to speak at your event will hit someone’s “soft spot” and they’ll feel honored, and they will reply to you. Without even any hesitation. So, really. Do you think someone merely tweeting at you will want you to speak at their conference? Without even taking the time to go to your website and look up your contact information?

I have to admit, that if I hadn’t seen Chris’ post about Click It Summit, then I would have felt differently, and might have fallen for this. But at this point, I don’t feel that bad for not responding. In fact, it turns out that Click It Summit did such a great job at finding speakers that their tweets (and responses) started trending on Twitter. So much so, that they won the UK lottery:

click it summit

By the way, for those of you who don’t know, typically when a Twitter account has a lot of activity like Click It Summit did, the spammers will come out of the woodwork and will start tweeting to you, to get your attention. The UK lottery account, like this one I mentioned above, is tweeting to Click It Summit, trying to scam them.

So, if you were asked by the Click It Summit, and you responded to their request for you to speak, then keep in mind that thousands of others also received those requests, as well. And, subsequently, those tweets by Click It Summit have been deleted from their account. And if I were you, I would find your tweet and delete it. Your contact information, along with your email address, is out there on Twitter.

Just as a disclaimer for this post, I have to say, unfortunately, that I know nothing about the content or the speakers or anyone involved with Click It Summit. However, I question their spammy tactics of appealing to speakers for their event. That is NOT how you invite speakers to speak at your event.

Your event or conference should speak for yourself, all you have to do is put out a “call for speakers” and I’m sure that there will be plenty of folks in this industry who will take the time to speak at your event. As for me, I’m busy. I don’t think I can work it into my schedule this year.

By the way, if you didn’t get the invitation to speak, well, go ahead and fill out the form. Apparently Click It Summit is now offering a form for speakers.

click it summit call for speakers

Update: I talked to Joe Youngblood, and he told me that “Yeah I did a check yesterday and found they had sent 981 invites since February 22nd…”.

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Trademark Filing Changed Based on Bad Keyword Advice https://www.billhartzer.com/pages/trademark-filing-changed-based-on-bad-keyword-advice/ https://www.billhartzer.com/pages/trademark-filing-changed-based-on-bad-keyword-advice/#respond Tue, 10 Mar 2015 19:21:58 +0000 https://www.billhartzer.com/?p=5848 An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the […]

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trademark filing

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round.

Here is a copy of the comment left on the USPTO website regarding the trademark filing:

NEW SERIAL NUMBER 86549187 OLD SERIAL NUMBER 85002854 CORRECT NAME IS CARNIVAL FOOD YEAR ROUND NOT BEST FLAVORED FUNNEL CAKES IN THE WORLD THE CSR ON THE USPTO.GOV WEBSITE TOLD ME YOU MAY CORRECT EVERYTHING ONCE YOU READ MY MESSAGE. THIS WAS MY FIRST TIME FILING THIS FORM BY MYSELF BECAUSE TRADEMARK.COM AND LEGAL ZOOM.COM TOOK OVER $1500.00 FROM ME OVER THE PASS 3 YEARS I WAS NEVER ABLE TO FIND A COMPANY TO TRADEMARK MY COMPANY NAME WITHOUT TAKING MY MONEY AND LYING LIKE THEY WOULD DO THE WHOLE PROCESS. I WATCHED THE USPTO.GOV VIDEO BEFORE I FILLED OUT THE FORMS BUT THE LADY IN THE VIDEO SAID PICK THE BEST KEYWORDS THAT WOULD MAKE YOUR COMPANY STAND OUT AND THAT’S WHY I PUT BEST FUNNEL CAKES BECAUSE THAT’S NORMALLY WHAT PEOPLE SEARCHES ON GOOGLE. I WASN’T TRYING TO PUT THAT FOR THE MARK NAME. I’M VERY SORRY ABOUT MESSING THAT PART UP AND I WOULD LIKE TO CORRECT MY NAME BACK TO WHAT MY OLD SERIAL NUMBER NAME USE TO BE WITH MY NEW SERIAL NUMBER. THANKS FOR UNDERSTANDING. LYNETTE HILL DBA CARNIVAL FOOD YEAR ROUND

According to the filing by Lynette Hill, Trademark.com and LegalZoom.com has taken over $1500 of her money over the past 3 years. She was never able to find a company to trademark her company name “without taking my money and lying like they would do the whole process”. She apparently watched the USPTO.Gov video before she filled out the forms. But the lady in the video said to pick your best keywords that would make your company stand out. That’s why Ms. Hill put “best funnel cakes” in the name, because that’s what people search for on Google.

Now, she wishes to correct the name.

I’m confused as to whether or not the USPTO.Gov video suggested that Lynette Hill use the best keywords, or whether or not that was Trademark.com and LegalZoom.com who suggested that she use those keywords in the filing.

When it comes to choosing a company name, especially for your trademark, certainly the proper keyword research is recommended, but I’m not sure if “best flavored funnel cakes in the world” is the best keyword in this case.

According to SEMrush.com, there’s no data found for “best flavored funnel cakes in the world”.

best flavored funnel cakes in the world

Picking a trademark is a difficult task, and not something that you should take lightly. It involves a professional, and I don’t recommend using the advice of a service such as Trademark.com or LegalZoom.com to make your decision. Certainly those services could be useful if you have already decided on a mark, and have already done your due diligence on the word. Those could be time-savers if you already are familiar with the process and just need someone to file the trademark for you.

Hat Tip to John Berryhill for pointing this trademark application out.

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7 Things I learned at SMX West 2015 https://www.billhartzer.com/pages/7-things-i-learned-at-smx-west-2015/ https://www.billhartzer.com/pages/7-things-i-learned-at-smx-west-2015/#comments Thu, 05 Mar 2015 04:33:49 +0000 https://www.billhartzer.com/?p=5844 Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, […]

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learning at SMX West 2015

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. I spoke about SEO Audits at SearchFest and then on the HTTP vs HTTPS panel at SMX West.

So, during the SMX West conference, I noted several different things. I always love meeting new people, especially those who are new to the industry and just getting started. I also noted that there are a lot of new faces. And, of course, I love seeing old faces, people I haven’t seen in years. A quick shout out to Debra Mastaler and Chris Sherman.

Here are 7 things I learned at SMX West this week. Most of them “interesting”, others more serious.

1. Gary Illyes from Google needs to lighten up a bit–and let Danny Sullivan joke with him. Seems as though Gary was a little bit too ‘uptight’ in my session today. But I’m sure that will take some time, as he gets to know that us search guys aren’t those “stuffy suits” that you find at other conferences.

2. If you redirect a URL within the same domain, 100 percent of the “link juice” and other ranking factors will pass to the new URL. Notsomuch with 301 redirects from one site to another or content on one domain to another. There are some cases where the ranking factors or “link juice” will not pass as much as it will internally on a site. If you 301 redirect http to https, as is the case that’s recommended in our session today, 100 percent of it will pass.

3. Windows Phone users generally don’t use cases on their phones. They simply don’t have the options that others have. Every Windows Phone user I saw or talked to at SMX West didn’t have a phone case. And that, apparently, is a good thing according to Duane Forrester of Bing.

4. You should make it a point to attend as much of the conference activities as possible. You never know when you’ll miss something important. Like being complimented by THE Duane Forrester of Bing.com, in front of hundreds of people. Apparently Duane thanked me for being his mentor in this industry. I am honored to have helped you out back over 10 years ago. Thanks, Duane!

5. April 21st is going to be a milestone in Search. That day will go down in Search history as the day that the first time Google publicly announced a big upcoming algorithm change, so far in advance. Mobile search is going to change on that day, apparently. And it might even affect mobile branded searches and mobile non-branded searches, as well. One SEO told me that that will be huge for affiliates. I won’t go into details here, but if mobile branded searches are affected by the upcoming mobile algorithm change, well, it will be interesting to see what happens on April 21st.

6. There are crawlers going around all over the place at SMX West, you never know when one will appear. As in the case of Jenny Halasz, who had one crawler appear right on her table during a session. It was alive, and crawling:

7. And finally, no matter how many contests I enter at conferences, I never seem to win the really great schwag. Like the XBOX One and Apple Watch given away. Oh well, maybe next time.

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34 Speakers to See at SMX West 2015 https://www.billhartzer.com/pages/34-speakers-to-see-at-smx-west-2015/ https://www.billhartzer.com/pages/34-speakers-to-see-at-smx-west-2015/#comments Mon, 02 Mar 2015 18:36:18 +0000 https://www.billhartzer.com/?p=5833 Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of […]

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SMX West 2015

Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best”. The bottom line? I know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015, held again this year at the San Jose convention center in San Jose California.

My list isn’t in any sort of order, they all are worth seeing. Be sure to take lots of notes, as you’ll learn a lot from these folks. I know I always do, and this is one way how I keep up with so much going on (and changing) in this industry. So, with adieu, here’s my list of 34 speakers to see this year at SMX West 2015.

Eric Enge – Stone Temple
Bill Slawski – Go Fish Digital
Christine Churchill – KeyRelevance
Bill Hunt – Back Azimuth Consulting
Mindy Weinstein – Bruce Clay, Inc.
Debra Mastaler – Alliance-Link
Christi Olson – PointIt
Gord Hotchkiss – Giro Vacations, Inc.
Greg Sterling – Sterling Market Intelligence
Larry Kim – WordStream
Marty Weintraub – aimClear
Shari Thurow – Omni Marketing Interactive
David Wallace – SearchRank
Dr. Peter Meyers – Moz
Steve Hammer – RankHammer
Gary Illyes – Google
Marie Haynes – HIS Web Marketing
Rae Hoffman – PushFire
Sha Menz – rmoov.com
Tim Ash – SiteTuners.com
Greg Gifford – AutoRevo
Andrew Shotland – Local SEO Guide
Scott Clark – BuzzMaven, Inc.
Jenny Halasz – JLH Marketing
Martin Macdonald – Orbitz
Janet Driscoll Miller – Marketing Mojo
Matt Siltala – Avalaunch Media
Duane Forrester – Bing
Dennis Goedegebuure – Fanatics Inc.
Andrew Goodman – Page Zero Media
Jennifer Slegg – The SEM Post
Wil Reynolds – Seer
Marshall Simmonds – Define Media Group
Brad Geddes – Certified Knowledge

And finally, don’t miss the Solution Spotlight by Majestic (10:45-10:50) on Tuesday. Just for full disclosure, I’m a US Brand Ambassador for Majestic.com. Be sure to come by the Majestic booth and say hi!

I will also be speaking this year, on the HTTP vs. HTTPS panel, which is on Wednesday afternoon.

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Apple Pay Supplies Coming for Merchants? https://www.billhartzer.com/pages/apple-pay-supplies-coming-for-merchants/ https://www.billhartzer.com/pages/apple-pay-supplies-coming-for-merchants/#respond Thu, 19 Feb 2015 16:30:27 +0000 https://www.billhartzer.com/?p=5824 Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered domain names like applepaysupply.com and applepaymerchantsupplies.com, along with a host of other similar domain names: applepaymerchantsupplies.com applepaymerchantsupplies.info applepaymerchantsupplies.org […]

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Apple Pay Supplies
Apple Pay image courtesy of App Advice.

Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered domain names like applepaysupply.com and applepaymerchantsupplies.com, along with a host of other similar domain names:

applepaymerchantsupplies.com
applepaymerchantsupplies.info
applepaymerchantsupplies.org
applepaymerchantsupply.com
applepaysupplies.info
applepaysupplies.org
applepaysupply.com
wwwapplepaysupplies.com

Apple registered ApplePaySupplies.com back on February 3, 2015, but the domain name currently does not resolve. Typically, there can be two reasons why a company will register certain domain names:

1 – As an offensive registration move so that no one else purchases the domain names. If the company is going to offer (or offering) a certain product or service, the company would want to register those domains so that they don’t have to go through the UDRP process in order to recover those domains.

2 – The company plans on using those domain names for a product or service they’re going to offer.

In the case of Apple registering wwwapplepaysupplies.com, it appears that they registered that domain name because of the “typo” factor, whereas they would expect enough traffic to applepaysupplies.com to warrant registering a similar domain name with the www in it. This way no “cybersquatter” will benefit from the typo traffic to that domain name.

On February 20th, Apple registered even more “Apple Pay Supplies” domain names:
applepaymerchantsupplies.biz
applepaymerchantsupplies.net
applepaymerchantsupplies.us
applepaysupplies.biz
applepaysupplies.net
applepaysupplies.us

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