Small business owners don’t need another webinar. They need a win. That’s the idea behind Brand Camp, a one-day workshop that skips the fluff and gets to work. Built for lean teams and overloaded founders, it’s everything you wish your marketing strategy was: clear, confident, and built with results in mind.
Launching this August in Charlotte, Brand Camp delivers something rare—actual help. Not free templates you’ll never use. Not theoretical branding frameworks. And definitely not more “content hacks.” Just straight-up, in-the-room strategy with people who know what they’re doing.
Who’s Behind Brand Camp?
Kara Hollinger and Jason Spooner. Between them, they’ve seen it all—bad logos, fuzzy pitches, lost websites, and marketing budgets that disappear into the void. Kara is a brand strategist whose work has helped businesses grow revenue by up to 60%. Jason is the founder of JARS Digital and has spent years building marketing systems that actually work for real businesses.
They created Brand Camp because they were tired of watching small businesses guess their way through growth. This workshop is their answer: high-impact, in-person, and made for people who can’t afford to waste time or money.
Built for Real People with Real Budgets
If you’re a founder doing it all or a solo marketer juggling SEO, sales decks, and client emails before lunch, Brand Camp was built for you. It’s designed to meet you where you are—short on time, low on staff, and ready to figure out what actually works.
Each workshop is packed into one day. You don’t need a team of ten. You don’t need a rebrand. You just need a few hours, a pen, and a willingness to finally sort your marketing out.
What You’ll Walk Away With
- A crystal-clear pitch—what you do, who it’s for, and why they should care
- Feedback on your logo, site, packaging, and overall presentation
- Real-world guidance on where to focus (and what to stop doing)
- Templates for brand messaging you’ll actually use
- A smart go-to-market strategy for the rest of 2025 and beyond
You’ll Also Get:
- One-on-one coaching time with experts
- Worksheets for messaging, strategy, and marketing plans
- Brand audit tools you can re-use later
- Pre-vetted vendor lists: designers, devs, SEO, content creators
- AI content tips to help you move faster (not burn out)
- And a post-workshop coaching call to keep the momentum going
Each session is capped at 20 people. That’s not a gimmick—it’s how they keep it useful. Everyone gets time in the hot seat, and no one leaves without a clear next step.
Upcoming Workshops
Both sessions will be hosted in Charlotte, North Carolina, and each one is aimed at a different group:
Brand Camp: CPG Edition – August 19, 2025
For consumer product brands—think food, beverages, supplements, and anything else that sits on a shelf or gets shipped to doorsteps. You’ll get into packaging, brand voice, storytelling, shelf-readiness, and how to actually compete when buyers have a thousand other options.
Brand Camp: Home Services Edition – August 20, 2025
This one’s for the electricians, the contractors, the HVAC folks, and every other service provider who’s done taking calls from “SEO agencies” that overpromise and under-deliver. You’ll learn how to sharpen your brand, attract better-fit leads, charge more confidently, and stand out in a crowded local market.
Both workshops are open for pre-sale at joinbrand.camp. Early bird discounts run through July 31, 2025.
Stop Guessing. Start Growing.
You don’t have to stay in startup mode forever. Whether you’re two years in or ten, the right brand foundation can change everything—and it doesn’t have to take six months or a big agency budget.
Brand Camp offers the rare thing most marketing advice doesn’t: focus. It gives you the tools to stop reacting and start leading. In a single day, you’ll figure out where you’re going, how to talk about it, and what to do next. And you won’t be doing it alone.