List of the World’s Most Valuable Brands

Posted on June 9, 2017 Written by Bill Hartzer

An interesting thread on Reddit reveals data, and a graphic, about the world’s most valuable brands.

Here’s the latest list, as of June 9, 2017:

Apple $170.0B
Google $101.8B
Microsoft $73.5B
Facebook $56.4B
Coca-Cola $54.1B
Amazon $43.9B
Disney $41.1B
Toyota $40.3B
McDonald’s $38.2B
Samsung $37.9B
GE $36.7B
AT&T $33.3B
IBM $31.4B
Intel $30.7B
Cisco $30.7B
NIKE $29.6B
Mercedes-Benz $29.2B
Verizon $28.9B
Louis Vuitton $28.8B

I pretty much would expect these brands to be on the list of the world’s most valuable brands. But, I am quite surprised how Facebook has gotten to be in the top 5 so quickly. Brands that have been around for longer aren’t as valuable as Facebook. Another observation? I’m surprised that Louis Vuitton is on the list. I know it’s a valuable brand, but maybe because it’s just not a big part of my life?

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, a digital marketing agency that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. He also regularly serves as an Expert Witness in internet-related legal cases. Bill has over 20 years' experience in the internet marketing industry. He also oversees DNAccess.com, a service that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.