By Bill Hartzer, posted January 31, 2020 at 10:10am CST
Digital marketer Mark Rofe, sick and tired of using dating apps that weren’t working for him, purchased a billboard to promote himself. Mr. Rofe also set up a website, as well, DatingMark.co.uk that is promoted on the billboard.
About his chances of finding someone via this offline billboard advertising, Mark said, “I’m not optimistic with my chances, so also set up a fund raiser to buy more billboard advertising across the UK.” He has set up a crowdfunding campaign to raise funds for purchasing more billboards across the UK, with a goal set of £1,600 to fund the effort.
Within a few hours of launching his campaign, he has already been receiving some applications. With a little help from the power of social media and the internet, it’s quite possible that Mark will actually meet his perfect match. If not, well, at least he’s done a bunch of personal branding that I’m sure he will benefit from over the long run.
I just have a few questions for Mark: how are you going to measure the ROI of the offline advertising? Personally, I would have set up a separate domain name or URL for the offline advertising that then redirected through some online tracking. That way one can see the exact ROI from the billboard ad and whether that worked the best or whether or not the social media mentions of it worked better to get more applications. However, using a billboard where someone took a photo of it and posted it online (see the photo above) doesn’t really help that much and confuse any tracking that’s ultimately done.
Want to apply to date Mark Rofe? DatingMark.co.uk is his website.