• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Branding » Digital Marketer Uses Offline Marketing to Get a Date

Digital Marketer Uses Offline Marketing to Get a Date

Posted By Bill Hartzer on January 31, 2020at 10:15 am

By Bill Hartzer, posted January 31, 2020 at 10:10am CST

Single date Mark Rofe

Digital marketer Mark Rofe, sick and tired of using dating apps that weren’t working for him, purchased a billboard to promote himself. Mr. Rofe also set up a website, as well, DatingMark.co.uk that is promoted on the billboard.

About his chances of finding someone via this offline billboard advertising, Mark said, “I’m not optimistic with my chances, so also set up a fund raiser to buy more billboard advertising across the UK.” He has set up a crowdfunding campaign to raise funds for purchasing more billboards across the UK, with a goal set of £1,600 to fund the effort.

Within a few hours of launching his campaign, he has already been receiving some applications. With a little help from the power of social media and the internet, it’s quite possible that Mark will actually meet his perfect match. If not, well, at least he’s done a bunch of personal branding that I’m sure he will benefit from over the long run.

I just have a few questions for Mark: how are you going to measure the ROI of the offline advertising? Personally, I would have set up a separate domain name or URL for the offline advertising that then redirected through some online tracking. That way one can see the exact ROI from the billboard ad and whether that worked the best or whether or not the social media mentions of it worked better to get more applications. However, using a billboard where someone took a photo of it and posted it online (see the photo above) doesn’t really help that much and confuse any tracking that’s ultimately done.

Want to apply to date Mark Rofe? DatingMark.co.uk is his website.

Filed Under: Branding

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Travis Bliffen on Link Building and Link Building Strategies April 6, 2021
  • Minimizing the Risk of Having Your Domain Name Stolen March 17, 2021
  • Beware of Google Ads Email Phishing Attempts March 9, 2021
  • Rebranding Your Business with the Brand Doctor Henry Kaminski, Jr. March 4, 2021
  • Moz Announces Speakers for 16th Annual MozCon Virtual Conference March 2, 2021
  • RightoftheDot Live Online Domain Auction February 25 February 18, 2021
  • Jabez LeBret on Digital PR, Journalism, and Media Coverage February 5, 2021
  • Someone Stole My Domain Name: Here’s What You Do February 1, 2021
  • 23 Top Level Domains TLDs Up for Auction January 27, 2021
  • GotConn Privacy Search Engine Launches January 26, 2021
  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (201)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (179)
  • Marketing Foo (30)
  • Pay Per Click (2)
  • Podcast (11)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (203)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version