In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a pioneer in machine learning, joins forces with Adelaide, the leader in attention-based media quality measurement. This dynamic partnership introduces a new era of campaign optimization and measurement, utilizing Adelaide’s attention-based metrics to drive measurable value for programmatic advertisers.
Jim Lawson, CEO of AdTheorent, expresses excitement about the partnership, stating, “We are excited about our partnership with Adelaide, which allows us to optimize and measure campaigns utilizing insightful attention-based metrics.” The collaboration not only enhances AdTheorent’s machine-learning-powered DSP but also reinforces its commitment to executing highly successful, waste-free campaigns that drive tangible business outcomes.
Adelaide’s CEO & Co-founder, Marc Guldimann, emphasizes the predictive power of AU, stating, “AU offers predictive insights into campaign performance with unmatched precision.” The collaboration aims to make attention data actionable, providing advertisers with the tools to secure higher-quality media and make smarter investment decisions, ultimately steering them towards a deeper understanding of true media quality.
This partnership between AdTheorent and Adelaide marks a pivotal moment in the world of digital advertising. The integration of attention-based metrics promises advertisers predictive precision, smarter investment decisions, and a comprehensive understanding of media quality. Click now to uncover the details of this game-changing collaboration that is set to transform the digital advertising landscape.