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Home » Advertising » Facebook Ad Targeting Fail by Groupon

Facebook Ad Targeting Fail by Groupon

Posted on February 18, 2016 Written by Bill Hartzer

Dallas weather

Today, here in North Texas, it is a balmy 68 degrees. I realize that it’s much colder up north, and that you probably would need a ski mask or face mask when going outside for a considerable amount of time. However, here in Texas, while we have had some cold mornings, Texans just don’t wear face masks unless you’re going to do something illegal.

Imagine hearing my laughter when I saw this horrible ad targeting today on Facebook by Groupon:

groupon facebook fail

Texans don’t wear face masks. Even when it’s cold out. We just don’t. Period. We don’t do it ever.

I don’t know if this ad is just horrible ad targeting by Groupon or the person managing their Facebook ads, or whether or not it’s done on purpose. But either way, it’s certainly a waste of ad dollars.

Filed Under: Advertising

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Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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